I came across this article today and thought you might be interested. It is from the Belleville, IL, paper:
Answer man: Do Art on the Square sales figures add up?
Q. Art on the Square is a wonderful show and very successful. Last year, Belleville reported that the artists sold $1.2 million in merchandise. How exactly is this determined? My calculations show that each artist would have needed to sell $600 an hour every hour. Whew!
-- Rosemarie Edwards, of Swansea
A. You think those figures are being airbrushed a little like a Playboy centerfold? Not so, according to AOTS founder and co-chair Patty Gregory. The totals really are as pretty as the picture of results organizers have painted afterward, she says.
Here's how it works: Each artist is given three audit cards to record his sales. One is given back to the show's directors while the others are sent directly to two major art show magazines that keep track of how well shows do. They all mesh.
"We have been right on target the last several years with reports given to us and also to the magazines, which are finalized in December," she said. "The last three years, Art on the Square has been ranked in the top five in the nation based on sales (rankings are based on total average artist sales). By the way, all names and information are given to the IRS office in Fairview Heights before the show for sales tax reports."
Now she's hoping the economy won't keep Belleville from having another million-dollar baby when the show returns for its eighth go-round May 15-17.
Here's the link: http://www.bnd.com/schlueter/story/698604.html
My question to you...do you think this is legit? How much does that add up to per artist to reach those totals for a two day show?