Art Fair Insiders

Call for Artists, Making Money at Juried Art Fairs, Craft Shows and Festivals

Time to Make Your Website Make Money for You? An Answer

Artists have an especially hard time on the Internet because many (most?) artists fight the battle between art and commercialism daily.

It's especially hard to decide where to draw the line when selling art online.

You want your website to be as beautiful as your art.  You design a site that reflects your aesthetic but then you are disappointed with lackluster website sales.

Many artists build websites but get NO sales at all online.

Unfortunately they blame the Internet when it's often more a matter of website design.

If your website is attracting visitors but few sales, Expert Website Redesign Advice Videos - Cheap

Generic web design theory won't help you as much as personalized website advice that you can see.

Here are 2 examples of recent custom website review videos from  They are full of valuable tips for how you could improve your website sales, too.

Video Review of

[click he...] is run by my son, Scott Fox, the best-selling author of Internet Riches and e-Riches 2.0 and a long-time dot-com success story. (He's also a frequent participant here at ArtFairInsiders.)

Holiday Special - only $99!

Currently the custom web site review videos offered by redesign recommendations video consultant are only $99 each.  The price is jumping in January to $129 or even $149, however. 

If your website could use a "tune-up", I'd suggest o.... It's an inexpensive way to increase the return on your website investment.

Here's another example video:

Video Review of

[click he...]


Winter is the right time for you to look at your website again.

If your website could use an upgrade, Scott would be happy to help, and he knows our art fair business.

Visit to order a personalized video review of your website.


What did  you think of Scott's redesign suggestions for these websites?

Anything  you disagree with? 

Would you  like to see more artist website redesign videos?

 p.s.  The custom video reviews from are only $99 for a limited time.  Reserve one now because the price is going up after Christmas!

Gfit idea: Order one for your favorite artist as a gift!


Views: 2632

Comment by Jacki Bilsborrow on December 7, 2011 at 8:41pm

Good information.  This is a great way to augment show sales, too.

Comment by Trilby Arnold on December 7, 2011 at 9:56pm

I learned something from both examples. I am currently in process of rebuilding my long neglected site. Some of the suggestions for Biwer-Stewart on would be difficult to implement. Artspan hosts sites and provides a template driven site creator. If using their site creator, for instance, a logo can't be inserted with the name of the site. I get around this by putting one on each page of my site. Thumbnail size is pre determined. The shopping cart add on comes pre programmed to read "put in cart"  With a little ingenuity one can get around some of the possible limitations such as putting "buy now, put in cart below" in the painting description area.

The best suggestion is to always keep in mind the idea of creating a store and letting the viewer experience it as a store.

Comment by Trilby Arnold on December 8, 2011 at 10:52am

Ah yes, dial up. part of the neglect of my site. when on dial up it sometimes took 45 mins to go through the steps to upload an image. I'm now on wifi and images go up almost instantly. 

Comment by Larry Berman on December 8, 2011 at 11:36am

Sounds like there should be a discussion on image compression. While I was still on a dial up (BC as before Comcast), I was building image intensive web sites for artists and it never took longer than a few seconds for each image to upload.

Larry Berman

Comment by Scott Fox on December 8, 2011 at 8:02pm

Good idea, Larry. 

Compression is key to getting web sites to load quickly. 

And that's key to getting people to stick around and buy your art (and Google also uses site loading speed as one of its many search engine results ranking criteria).

A great free tool for resizing, cropping, and compressing digital images for use on the Web is at

I've been using it for years and highly recommend it.  It's quick, reliable, faster to open up than Photoshop or other "real" editors, and the price is right.

I hope that's helpful.



Comment by Connie Mettler on December 8, 2011 at 8:07pm

I also use for photos that are on this site and my other sites and newsletters, trying to get them to load quickly.

Comment by Trilby Arnold on December 9, 2011 at 9:46am

It took so long to upload an image when I was on dial up because for each step the entire image list for my site had to load. Then and now the image loads quickly for the person accessing my web site. However the sounds very useful in general. 

Question: does compression reduce the resolution. For instance for my host site's print on demand feature a very high resolution image of 3mb or larger is required. For this I'll hire a photographer to assure the best quality image, but that size takes a long time to appear on site.

Comment by Larry Berman on December 9, 2011 at 10:01am

Compression definitely reduces print resolution. JPEG file size is based on amount of detail in an image more than the physical size. I recommend always preparing images for print as maximum quality JPEGs in the sRGB color space at 300 pixels per inch at the actual paper size.

Most print on demand used to be done with the Fuji Frontier printer which is optimized for an sRGB JPEG at 300 pixels per inch at the actual size you want to print. Additionally you couldn't count on being able to print borderless because the machine had up to a 20 pixel per edge leeway in how the print fit the paper. The print on demand labs are starting to move into the Fuji branded Epson printers with Epson paper and chemistry. Resolution and color space is the same but the ink jet prints I get have a 1/8 inch white border around the edge of the full image if it's been prepared at actual paper size. In other words, an image prepared at 3300x4200 pixels (11x14 at 300 pixels per inch) will print 10-3/4x13-3/4 with the 1/8 inch white border around the edge. But you will see the full image. Important to understand if you are counting on a borderless print to sell in a clear bag.

Larry Berman

Comment by Connie Mettler on December 9, 2011 at 10:07am

We are talking about images online -- not for print purposes. Trilby, go to, upload an image and you'll see that it does not hurt the resolution. All the images I've uploaded to this site have gone through the web resizer -- they look plenty good, don't they?

Comment by Larry Berman on December 9, 2011 at 10:15am

Maybe. Does that web conversion engine maintain embedded color space or convert the images to sRGB? That's the only way the images of artwork will be color accurate or match what you originally see on your computer.

For some uses it doesn't matter but for some artists it does.

Larry Berman


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