Call for Artists, Making Money at Juried Art Fairs, Craft Shows and Festivals
This was my first real show and I didn't really know what to expect. I was attracted to it because it's close to home, the booth fee was only $30, which included one 6' table and two chairs and I was able to bring along another table of my own. The show hours were also appealing, 6 to 9 on Friday evening and 10 to 4 on Saturday. So, not a huge investment, great location, affluent area...all good, right?
So, on Friday evening they had appetizers and wine for show-goers and artists alike with a ticket price of $5.oo which got you in free on Saturday should you decide to come back. This all sounded great but I only sold one $20 item to this "social hour" crowd. But I figured the weather was kind of crappy that night and things would be much better on Saturday when it was reported to be sunny and not as cold.
Okay, got there early...didn't bring along my knitting or a book as I was still optimistic and assumed I'd be too busy for any of that...ha! My neighbor in the booth next to mine, who was also a fiber artist, (we were all kind of lumped together) brought her knitting along as she was a more seasoned craft fair participant and must have had an inkling about how this show would play out.
I had several friends come to visit,some that I hadn't seen in many years and a couple of them bought some things and then it did start to pick up a little with a few sales here and there but it certainly wasn't as well-attended, overall,as I had hoped it would be. There were some other competing art & craft fairs going on in the area the same week-end but my complaint, which I shared with the promoters in my feedback summary, was that I don't think they spent any money on advertising. Sure, they put up a few signs in the immediate area and had a FB page but I never say any mention in local publications or other media.
My suggestion was that instead of spending money on eats and wine (they even fed us on Saturday) which was nice but I'd be glad to bring my own lunch next year if they could do a little better on shining a light on the event itself. Overall, it was a good learning experience and I made about $200 but for a fledgling show (only it's fifth year), they've got some tweaking to do before they can truly be a success.