Art Fair Insiders

Call for Artists, Making Money at Juried Art Fairs, Craft Shows and Festivals

Next Podcast: Website Building 101 - Let's Do This!


Part 1 of 2 episodes:

Time is up. Get online or get out. We find ourselves comfortable right where we are. We’d rather suffer a little than try new things. 

(4/21/20) - there is an artist's work that I've always loved and decided to go shopping today to check it out and perhaps buy a piece. Yes, there was a website, but not updated since 2018, and no way to make that purchase. 

Is this you? Is it time to finally get this done? 

If you have never built a site before today is the day. This podcast will get you started with the basics and will sort out the options that have been holding you back. 

Our guest is veteran web designer Franklin Piuck,, Web Design for the Arts and Small Business. His own interests and contacts have caused him to develop a customer base largely involved in fine arts, designer crafts, and specialized antiques and collectibles.

We'll start with the basics:

  • Social Media, Websites or both?
  • Where to start
    • Weebly, Squarespace, Wix, Wordpress
  • Minimum adequate content to start with
  • Should you try to do it yourself, or get help?
  • Managing a website
  • Getting Traffic
    • What you need to know about Google
    • Social Media
  • Q & A

We suggest you print out that outline and make notes as we talk. As always, these podcasts are recorded and always available to listen or download at


We've also scheduled extra time so that we really can take your phone calls. Call in to the show: (805) 243-1338

If you can't join us live, please put your questions in the box below so we can get you the answers you need.

Views: 975

Comment by Maureen Bloesch on April 22, 2020 at 4:44pm

I am a multi-media artisan & have found that most art groups do not let me join.

I have been accused of not being a 'real' artist, altho I have been in a variety of juried shows with no problem. 

How do I overcome this problem?

Maureen Bloesch

Comment by Christina M Plichta on April 23, 2020 at 11:33am

Is there an easy to-use-website builder that allows for coupon codes?  I want to be able to offer special, limited-time discounts to people I meet at shows (when shows happen again).  FASO does not allow for this, and I haven't been able to find any info about this for other Wix.  I can do it on Etsy, but Etsy listings are very tedious to make so its not realistic to be putting all of my originals on there.

Comment by Connie Mettler on April 23, 2020 at 11:37am

Great question, Christina. That will definitely be included in today's podcast.

Comment by Bob Lawson on April 23, 2020 at 11:42am

I am a professional Mentalist as well as an artist.  I work with St. Jude Children's Hospital  and sell my small 5x5 paintings covered with resin for $30.00 and they come with a small easel.  The entire proceeds go to St. Jude Children's Hospital.  I usually sell around 15 -20 of these after a show.  With the Covid 19 situation all of my shows have been canceled. I have been working at my art to replenish my St. Jude paintings.  Since Corona19 the donations r to St. Jude have decreased by almost 40%, but the children with cancer keep coming. I was thinking of a way to post some of these small paintings to sell for St. Jude and I would even cover the shipping costs.  Should I add them to my web page ?  I use FASO for my web page and it looks great.

Comment by Connie Mettler on April 23, 2020 at 11:51am

another good one. Thanks, Bob. We'll see what Frank recommends.

Comment by julie CRUZ on April 23, 2020 at 12:21pm

i am a potter in southern California and have sold at shows only - obviously now is the time to make my website work. I use squarespace but I'm not sure how to go about picking what to post, how to balance festivals (when they reopen) and website regarding products. I just nee do to get my website going and being a big part of my revenue. Thanks!

Comment by Connie Mettler on April 23, 2020 at 12:24pm

Oh my Julie, you and I are in the same boat. I'm rebuilding one of my sites in Squarespace and the organizing, prioritizing is crazy making for me. I hope we can help you today.

Comment by Julie Stockler on April 23, 2020 at 12:47pm

1. Would love help with best file names and alt-text descriptions for product photos (wooden boxes, each one different) so that they show up in  searches

2. Our work sells well at shows at pricepoints 200-400 bucks, when people can touch them. Do you really think there is an online market beyond our current customers?

Comment by Maureen Bloesch on April 23, 2020 at 2:08pm

forgot to add...would a website for branding make a difference in selling

Comment by Connie Mettler on April 23, 2020 at 2:23pm

Hi Julie, we will probably touch on the text descriptions of images in our next podcast. We're planning to focus on more basic things on this one, but maybe we'll get to that question today.

I have heard from artists on all selling points, from impulse buyers to collectors, that are selling work online. Again ... I'm planning podcasts on that topic also ;)

Ah, Maureen. That question is more on target for today's podcast. We'll get an answer on that one for sure. Thanks.


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