This Show was on the last full weekend in March.

They finally got their act together and limited the show to 300 artists. That meant nobody was stuck on an outer loop where half the attendees never walked.

We had excellent cool weather, decent crowds, about 15000 total.

Most artists made 6-10x their booth fees.

This is a three day show with no evening hours.

You can setup either on Wed. Or Thursday before the show.

At teardown, you can scrum with the majority to teardown Sunday night, or still better, you can come in early Monday morn and teardown.  Which is always my choice.  It is mellow and I can park right by my booth.  I was out in one hour.

Houston is a major city with at least 50 corporations that have their international headquarters there.

You have millions who live there, but the show is lucky to pull in 15,000 attendees.

They could do better.  This is one of the major faults about this show. Too bad they will not take a lesson from the Main Street Fort Worth who brings in close to a half million attendance.

Trouble is Bayou City gets very little corporate backing for their show.  Ft. Worth gets oodles.

Also, FW charges no gate fee.

Bayou City (BC) charges a $17 gate fee. Also there is no local parking, so most people have to pay to take bus shuttle to and from the show.  They have shuttle stops at nearby shopping centers.

Sunday nite I waited to take free shuttle back to my nearby hotel. I was tearing down next morn.

So I got to talk to the supervisor who controlled all the parking.

He estimated about 1200 people took the shuttle on Friday, about 3000 on both Saturday and Sunday.

He also observed that about 1500 more Ubered their way to and from the show. He says more people are Ubering each year.

He said that if this had been a food related event rather than an art event attendance would be triple.

Houston loves their food a lot more than art.

So that explains why turnout is small.

The Show has a new director and she is sincere and trying to make the show better.

Get corporate funding so you can drop the gate fee to a lower number.

Another interesting trend I noticed.

They got hit with a bad hurricane last fall, and people got insurance money but they were not spending it in big numbers.

I remember after Hurricane Andrew hit a Miami, the insurance money was flowing at all the spring shows.  Most artists had monster Coconut Grove’s sales.

Houston is no Miami—too bad.

Meanwhile let me tell you about the show.

Everybody has storage space in the rear of the booth. Side to side, you are lucky if you can get your hand in to zipper up.

A lot of artists have double booths at BC.

The Show is on a totally  paved circular path in an inner city park—Memorial Park.

My neighbor on Friday who did fused glass hit the jackpot when a customer came in and bought her biggest piece for $8500.  She was ecstatic.

I sold steadily all three days, but most my sales came out of the bins.  I sold very few framed pieces which were in the $150-$500 range.

I did not see a lot of big pieces go by.  I think craft artists made better big sales there as compared to 2-D.

Most artists were happy and made $4-$10,000 at this show.

I shared a room with Vic Edwards at the show hotel about a mile away. We got it for about $100 per day with a great free breakfest everyday plus a free bus shuttle ride to and from the show.

To top it off, there was a fantastic sushi restaurant in the adjacent hotel parking lot and we ate there every night.

This Show is Worth doing

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  • Thanks again, Nels. This show has had its ups and downs and glad to see this trend. I remember doing a podcast with show organizers some years ago and one of the points they made is that Houston has such infernal weather that parks are hard to come by, limiting where they can hold a large event.

    I hadn't thought of this Uber having a bearing on an event before. What a great idea! Curb to curb service and maybe a big trunk to carry the art away. I wonder if you or others have heard of this happening at other shows. I'm thinking of shows where the traffic is bad and parking very inconvenient .. Uber to the rescue!

    Here's that podcast if anyone is interested in nitty gritty show info and wants to hear what show directors have to say: http://www.blogtalkradio.com/artfairs/2014/05/22/what-really-happen...

  • Nels we had a solid show, first time for us.  Set up Wednesday and broke down Monday.  Long time to be away from home but we rented a 3 bedroom Airbnb with other artists so cheap to be there.  And I chilled out at Rothko Chappel on Thursday.  But a ton of large 2d art flew out of the show on those golf carts past our booth.  Wish more would have been ours but we had a good show and would like to return.

  • Glad you guys did well, you deserve it.

  • Great review I was hoping you would do one.  We were in the back in 600 area and the golf carts were going back and forth filled with large 2d Saturday and Sunday.  There is an art pick up booth and when you sell something big the show comes with a golf cart to take the work to that art pick up booth.  The customer then can drive up and get their art.  It works great.  

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