Art Fair Insiders

Call for Artists, Making Money at Juried Art Fairs, Craft Shows and Festivals

Deerfield Beach is located just south of Boca Raton. It was held on January 30 & 31. The show has been around a long time and has moved several times in an attempt to find an audience. It is now held right on the street along the beach running for 3 or 4 blocks. Saturday was a beautiful day and the beach-goers were out in large numbers. Many in swimsuits and flip-flops. Wallets were left behind. I covered expenses but overheard my neighbor (selling lotions) say she had her best Saturday in 5 years. This show is juried, but it is hard to tell when you walk the show. Almost anything goes. I'm sure there is a lot of buy/sell, but no one seems to care. The show has booths set up along each curb leaving room for one lane down the center. I arrived late on Friday afternoon for set up and found most tents already there. I was able to pull up to my space and unload easily. Load-out was more of a problem and they made us tear down completely before driving in. Sunday dawned with a solid overcast and a cool wind off the ocean. It stayed that way the whole day and got colder as the day progressed. But, sales improved! No swim ware, no flip-flops and many more serious buyers. I almost doubled Saturday's take. It was a pleasant surprise and logs-in as my best show of the year so far. I will consider it again next year.

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Comment by Michael Lee on February 4, 2010 at 4:31pm
I did that show as well my second year. I will go back next year the volunteers are really helpful and the crowd is good. Sunday was a much better day for me sales wise. My goal is always to exceed my sales from the previous year at a show and I was able meet this goal. The crowd is a tough crowd most everyone wants a deal sometimes too much of a deal. I stick to my prices and never discount more than what I think is fair.

The buy/sell is a real problem for a show of this quality. Some of the buy/sell vendors have been kicked out of other Fl shows that they use to exhibit in. I think it is about time the promoters of the Deerfield Beach show take a closer look at some of the by/sell vendors and not let them participate in the future. A juried show should be just that not a juried show with flea market items.

We artist have a tough enough time without the buy/sell junk taking away our sales or worse making a juried show look like a flea market. It is hard for the customer to understand or appreciate the quality of the artist when they see the buy/sell junk for $20.00 or less.

If the promoters have a hard time determining what is by/sell then let the judges of the show make the call. When an item being sold is using a trademark name or logo then that vendor is clearly violating the trademark of the product. That alone should be reason enough to disqualify them from the show.
Comment by Connie Mettler on February 4, 2010 at 6:39pm
I always like a show near the beach when it is a little chilly and overcast - completely changes the buying habits--can't swim, guess I'll shop!

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