Call for Artists: Franklin Square Holiday Market

Philadelphia, Pennsylvania 
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at Franklin Square's Electrical Spectacle
Franklin Square, 6th & Race Streets

In conjunction with Franklin Square's Electrical Spectacle, the Market will be open to the public between 4pm and 8pm each day. Franklin Square will be open at 10am every day for its normal activities.

Brought to you by PHAIR, Philadelphia's weekly open-air maker market. Franklin Square's Electrical Spectacle is brought to you by Historic Philadelphia, Inc.

We can accommodate up to 60 vendors.
Deadline: October 1, 2014 at 6pm

The Philadelphia area's newest holiday tradition, the Franklin Square Holiday Market joins Franklin Square's annual Electrical Spectacle to create a fun filled family holiday celebration to include talented handmade food, art, design, fashion, and craft artisans.  

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The annual holiday event began in 2013 at the ever-popular Franklin Square.  Sparked by Benjamin Franklin's imagination, Franklin Square's Electrical Spectacle: A Holiday Light Show is the key to holiday fun in Franklin Square.  More than 50,000 lights create two alternating shows every 30 minutes from 4:30pm-8pm.  

Winter time fun envelops all of Franklin Square to celebrate the holiday season, culminating in the traditional family-friendly New Year's Eve celebration.  Franklin Square celebrates the holiday season in grand style with entertainment, attractions, holiday music playing on the Parx Liberty Carousel, warming stations in Philly Mini Golf, and seasonal fare.  Electrical Spectacle is a free light show that illuminates the Square nightly from November 13-December 31.

For 2014, the addition of a Holiday Market organized by PHAIR brings a local shopping experience for artisan goods and handmade wares to create a complete holiday event for the whole family to enjoy!

Attendance in 2013 reached over 135,000 attendees, with over 90% saying they will return the next year.  We anticipate a significant increase in attendance with the addition of the Holiday Market for 2014.

All Spaces and Paid Fees Include:
  • 9'x10' (or 9'x20') covered outdoor space within longer 9' wide tent up to 150' each
  • Basic overhead lighting inside the tents
  • Electricity for additional product lighting, space heaters, or other needs
  • Daily discounted parking at EZ-Park, located 8th & Race Streets, 1 block from the 7th Street park entrance
  • Business/Artist Name wooden sign to be hung above your space
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  • Marketing & PR *Details below
  • Security during all non-event hours

Not included:

  • Display items, tables, or chairs
  • Product/display lighting
  • Extension cords for electricity

Marketing & PR:

  • 30,000 four-panel brochures printed and distributed throughout Philadelphia
  • SEO & Google Ad Words Pay-Per-Click campaign
  • Online advertising and ad in December VisitPhilly.com eblast.
  • Digital Billboard advertising
  • Aggressive public relations campaign
  • Promotional sginage installed at Franklin Square, the Historic Philadelphia Center, and the Betsy Ross House
  • More 101.1 FM Media Partnership:

               o 6 week schedule of on-air spots, branding promos, DJ mentions, and contest                             mentions

               o Live promotions by on air talent
               o Online banner ads on website hone page
               o Trivia game sponsorships
  • Marketing partnership with The Philly POPS & the Christmas Village
  • Historic Philadelphia, Inc. eblasts to database of 10,000 constituents
  • Social Media promoting via three Facebook, one Instagram, and three Twitter channels
  • Social Media promotion by Visit Philadelphia, Philadelphia Convention & Visitors Bureau, Independence Visitors Center and various partners
  • Philly Phlash will present the Holiday Phlash and will run a special tour route from Penn's Landing to Franklin Square and then throughout Center City frophair-logo-2014-e1391209336592.pngm 6pm-10pm every night.

Additionally, PHAIR will continually feature participating vendors leading up to and during the entire fun of the market through all social media outlets (Facebook, Twitter, & Instagram), sending press releases featuring selected vendors, and doing spotlights in our weekly newsletter.

 

DEADLINE TO APPLY: WEDNESDAY, OCTOBER 1, 2014 at 6PM. 

 

For more details and online application, visit: www.phillyphair.com/fsh 

 

For a Mail-in application, please email us at info@phillyphair.com for the event prospectus, instructions to apply by mail, and a PDF of the application. 

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