Call for Artists, Making Money at Juried Art Fairs, Craft Shows and Festivals
2010 Festival Poster by Michael Madzo
The staff at the Atlanta Arts Festival hopes you've had a wonderful start to the new season of art fairs! As we send out the application and information for the 2011 Festival (available on ZAPP)
or AtlantaArtsFestival.com, we wanted to recap 2010.
2010 was a great year. Our media sponsors provided approx $105,000 worth of radio and print marketing and advertising. This, along with an extensive PR campaign, gave the Festival very broad coverage in Atlanta and the Southeast region.
You, our Artists, gave us great feedback. We had a return rate of 38% on our surveys, and we sincerely appreciate you all taking the time to complete and return them. One point of interest, the average sales figure was over $2,200, with a high of nearly $12,000!
We also received feedback from Festival visitors as they were asked by Jackson Research to fill out surveys. There were 1033 surveys completed, providing some excellent demographic information.
What does this mean to you? Better marketing from AAF for 2011! We heard your suggestions, and are currently dedicating additional budget for a variety of new and expanded marketing and advertising initiatives. We also understand that the "down" economy has negatively impacted you, so we are pleased to announce reduced fees for corner and electrical booths. While we wish we could help out further in this area, our permitting and productions costs continue to rise while our revenue stream also declines, therefore limiting our options. We all look forward to a better economy in 2011!
As always, this Festival wouldn't exist without your support and incredible talent. We look forward to making the 2011 AAF the best year ever!
-Atlanta Arts Festival Staff