The Rose's run very good shows in the parks in Essex County, New Jersey. They really are passionate about their shows and their quality. I remember Janet Rose telling me at one of the shows last year that my table coverings were too wrinkled, and how it affects the 'feel' of the whole show. It didn't feel good to receive that comment at the time, however, I quickly realized that I wouldn't want anything less from a show organizer. In fact, that is the reason I believe the show is well liked and attended. Rose's put a lot of effort in marketing the shows as well.
Brookdale Park show this year seemed very well attended. My guess is that there were more people compared to the same show last year. I spoke with some of my neighbors and some did well and some did not... just like any other show. Personally I did about the same as I did last year, which I am very happy with. First half of first day, I thought customers were measuring a lot more than they did last year. I think economy is still a big issue. (Same was true with an art show that I did in Virginia earlier this year.) Things got much better in the afternoon. More people paid with cash though, which tells me customers are not spending what they don't have. What saved me this year was repeat customers and all of my new items. Folks in that area are very friendly and loyal. They will come by and say hi even if they don't buy anything. It is nice because receiving feedback is priceless when it comes to designing new collections. Interestingly majority of my sales was from my brand new items that had higher price points then my lower priced flagship collections. Usually repeat customers come in and ask "what's new?" first.
All in all, I have faith in the dedicated Rose's and friendly Essex County folks, and plan to continue doing the shows.
Comments
Congratulations on a good show Michael ... and Megan too!
That's awesome!
I did this show as well and for me, it lived up to expectations and then some! As Michael said, communication was great before the show and the Roses' were everywhere during the event. This is my first time doing one of their shows and I'll be in the October show in the same park. They had me put a "New Exhibitor" sign in my booth and said that their veteran show goers want to know who is new - many of them mentioned it before seeing the sign.
For my sales, most were credit card - go figure - even my smaller sales. Overall, it was a great weekend, beautiful weather, great crowds and for me, great sales.
Michael, I have always heard good things about the Roses and their shows. Your new work must be a hit, too, if it is selling well. Thanks for your review.