Art Fair Insiders

Call for Artists, Making Money at Juried Art Fairs, Craft Shows and Festivals


I just remembered I never did a blog on this show that happened last July.

So here goes.

This Show is always held around the Fourth of July.

Last year it was the weekend after, this year it will be the weekend before.

This is a two day show held at a lakeside park in SoutHaven.

It is a small show due to the size of the park and that is a good thing, otherwise not many exhibitors would make a lot of moola.

Setup is the day before, very mellow. Or you can do the setup the day of the show. That can be a little frenetic.

Overall, this is a very mellow show to do.  You are dealing with a beach crowd, most of them hail from Chicago.  So you never know who is in for the weekend. Some are high-rollers and most are your average Joe.

That said, sales can be hit or miss here. For me, if I get $1500-$2000 from it , I am doing good.  I can sleep in my own bed because this is only thirty minutes from our summer home, Saugatuck.

Crafters usually do better at this show then fine artists. The crowd is not looking for serious art.  Also, they buy very conservative here.  The tried and true always reign.

The wonderful two women who run this show are very artist friendly.  They will listen to complaints and suggestions, how rare in our exceedingly corporate-Run art show biz these days.

I highly recommend trying this show if you are nearby in this area or if you are doing a run of shows all near this area.

For example, you have Grandhaven the weekend before, you have Krasl (St. Joseph) the weekend after, and Ann Arbor a week later.

Plus, SouthHaven has some very cool bars and restaurants and their beach is fabulous. Also the booth fee is very reasonable.

You gotta love Michigan, especially it’s coastline, in the summer.

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Comment by Larry Berman on March 21, 2019 at 2:36pm

Back when this was a one day show, the first time I exhibited there it was my best one day show ever. Not sure if you still can, but we used to be able to park directly behind our booth.

Larry Berman

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