8869150082?profile=originalTuesday - November 11 - 5 pm ET

How do I get into the good art fairs and how do I make money when I get there?

These are the universal questions that need to be answered for earning a living in the fine art and fine craft show business. Our expert guests Larry Berman and Bruce Baker lead the way.

Larry Berman lends his expertise on creating great images that will "wow" they jury and Bruce Baker shares his experience on creating a great booth and meeting the customer. Between the two you'll have the answers and there is only one thing left for you to do: make great art.

Larry Berman has a long career in photography, including being the staff photographer for the NY Nets ABA basketball team. He has been exhibiting at art fairs for over 30 years and was one of the first to recognize the importance of digital imagery in the art fair business, and was responsible for the ZAPP image format which displays all jury images the same size. He has built a career improving jury images for artists and/or photographing their artwork. He has done seminars on jury images and does consulting with artists and art fairs.

Bruce Baker began selling his jewelry at retail and wholesale shows in the 1980's. Taking what he learned there he began consulting full time in 2005 sharing his retailing and business experience with a variety of groups ranging from Artists, Main Street Merchants, to Farm Market vendors, conducting over 600 marketing and production related workshops in the past two decades.  He leads training sessions helping artists be more productive and competitive in the international marketplace.

Between the two you'll have all the answers and there is only one thing left for you to do: make great art. 

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Comments

  • I'd think you'd know most of this, Ruth, from all your years around the country. You do know that the podcast can be downloaded and listened to any time. Or you can just access it on the site. It is not going away.

  • Are you going to also post the ten points from Bruce?  Enjoyed the podcast a lot - learned that after all my years in the business I really know a lot, but there's always a new idea or slant on something old - but my hotspot lost charge partway through so I missed the middle couple of points.

  • Hi Connie,

    Just sent them. Check your e-mail.

    Larry Berman

  • Hey Larry. I thought you were going to email me your ten points so I could do a post here ... waiting

  • This was a good one and I heard things I liked as affirmation of what I have been doing, and how I approach a lot of my art. Things I learned (after 20 years of doing shows): 1. eye level - I'm going to move some stuff down lower on my walls. 2. Hands on: after being shoplifted in Manitou Springs, CO and loosing a $400 hand engraved sterling money clip,I put all my silver buckles in a glass case. This summer I am going to take them out and see if sales that were off on them this summer will pick up. Thanks guys. Larry, be back in touch with you shortly having raised my tables and done other things you suggested last year. Eventually things get done around here. Cold near 0 F and not a good time to put up booth with snow on patio, but I guess you can photoshop out snow ????? LOL.
  • I posted a direct link to the download last night.

    Larry Berman

  • ok - thanks!

  • Sure is, Nancy. Click on that link and it will take you to ArtFairRadio.com where you can download for later or listen online any time. It is also on iTunes in the art fair library.

  • Hi - is there a podcast of this as I could not make it work last evening.  Thank you!

    Nancy Peterson

    http://www.BeaverIslandJewelry.com

  • Thank you guys so much for all of that information. it was super helpful :)

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