Integrity Shows and ArtFest Fort Myers are hosting a ZOOM Webinar for artists. It is another in a series - you can see recordings of prior webinars at ArtFestFortMyers.com/artist-resources
Learn how your brand speaks for you and allows you to differentiate yourself by presenting your unique attributes. FREE TO ARTISTS.
Kelly O'Neill will share best practices from her years working in marketing for General Motors and her experience as a metal sculptor and art fair exhibitor. Want to see what a great workshop leader Kelly is? CLICK HERE to watch Kelly's workshop on creating videos with your smart phone.
Power of Branding Class will cover:
- How to develop a brand identity
- Brand image and how do you reinforce it
- Brand positioning and how you are differentiating yourself
- Defining your brand personality and aligning it with your brand experience
- How to build long-term brand equity that results in sales growth
- There is a follow-up session on July 14th for artists to share their branding and get feedback from each other.
Please register early. The session is limited to 100 people.
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