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Piedmont Park, looking south towards downtown Atlanta

I'd been trying to get into Dogwood for several years, so when the acceptance letter came in November, I was excited. The Dogwood Festival is an Atlanta tradition, held in midtown Piedmont Park, mid April most years. As most urban shows, it comes with its share of challenges. 

First challenge: the setup. Most of the booths are along a path that winds through the park, and borders a large open space. There is also a spur that leads off towards a public parking deck on the opposite side of Lake Clara Meer. This seems like artist hell, but many of the best talents in the show had spaces on this side of the show.

Dogwood Festival Map

To get in and setup, the organizers offer a choice of setup times, either on Wednesday for local Georgia artists, or on Thursday. Staging the artists in a large parking lot south of the show at the Civic Center, we were greeted by Lanna Knapp, the Festival Coordinator and her staff. I chose to setup as early as possible on Thursday, to avoid congestion with my truck and trailer.

Stephen Baldauf adjusts a painting before the show opens on Sunday

The paths are narrow. The artists vehicles are queued up, in booth order, and led to the site by Atlanta police on motorcycles. Like a funeral parade, only more cheerful, Lights flashing, we got to blow through every traffic signal to the entrance of the park. Once in, we had about 90 minutes to unload and park the vehicle. This brings me to challenge number two.

Parking is an issue in this downtown show. There are metered spaces along Piedmont Avenue and 12th Street, but it's pretty tough to fit a 40' truck and trailer into these. There are also several paid parking garages, but these don't take a trailer height vehicle. Luckily, there is a surface lot near the Midtown Hotel that allows trailers to be parked on the lot. You MUST pay in a timely manner, though, or you will be ticketed and booted. There is an automated machine that spits out $10 parking passes, good for 12 hours. Not cheap, but it works. It's about a ten minute walk to the park entrance, and if you are on the opposite side of the park, heaven help you. I moved the trailer and went back to my spot to finish my setup. The weather was blustery and cold, but it never really rained.

The show itself is fairly well-juried. Many nationally known artists do this show every year. A glance at the list tells you all you need to know about the quality of the show. I was set up next to Donald Krebs, a wood-turner from North Carolina, and Pui-Lan Cockman, a water-color painter. Our friends Anita & Steve Baldauf, and jewelers Marc & Wendy Zoschke were all the way across the field on the other side of the park. Another Michigan artists, Cherie Haney, of Shadow Charms, was just down the row from me. Fellow photographers John Hartung and Steven Daniel were there as well.

John Hartung and Steven Daniel, in John's booth

Friday, we had just a few sales. The weather was iffy, with chilly breezes and the constant threat of rain. There was a steady stream of potential customers, and a large mix, demographically. But the show didn't quite seem to live up to the hype. Saturday, there was more of the same. We were supposed to get heavy storms in the afternoon, but the rain held off until well into the evening. I was glad that I had paid for electricity, as the gloomy skies warranted a little extra help. My booth backed up to a hill, with zero space behind it for storage. But the organizers, thinking once again, stagger the booths in a single row, so that we were able to put some items in the wood chips across the walkway from the booth. I had my desk there, too, which worked out well come Sunday.

Sunday crowds in front of my booth

Saturday's sales were disappointing for many. I had an average day, with a few framed pieces and a few matted works going home with happy customers. But Sunday, the weather finally broke, and with it came the buyers. We were slammed almost all afternoon with browsers and buyers. I sold some big pieces as well as a good selection of smaller mats. My average transaction was well up from previous shows, and I was encouraged. Florida basically sucked this year, so to have a good show was, well, good.

Don Krebs talks to two potential buyers in his booth on Sunday afternoon. (He sold his largest piece that day)

My neighbor, Don Krebs, and I moaned about the lack of sales up until sometime Sunday afternoon, when neither of us could stop wrapping and ringing up sales. We both left happier than when we came. The gouache painter down the street from us brought some hard cover books with him, with his lovely cartoonish zombies -- I think he just about sold out of them at $10/pop. I even bought one. They were a fun souvenir. His painting were inexpensive and quite humorous, too. I think he did well. Cherie, my friend from Michigan, was happy at the end of the show, too. She sold her three largest wall pieces, (and several cartons of whimsical magnets, picture frames and other functional pieces). So the crowds were there, as well as the collectors. This show has them both. 

Challenge Number Three: we expected a hellacious load-out on Sunday after the crowds left. The art festival itself was over at 6PM, but there were many people lingering in the park, enjoying the sunshine and the atmosphere of the park. There is the usual drill: break down completely, get a pass, get the vehicle, wait in line to get back into the park, try to get past other vehicles down the narrow path, load up, go home. But it went surprisingly smoothly for us. I was amazed that we were able to pack up and get loaded and leave the park in 2.5 hours. It helped that our section managed to all break down at the same time, and get into the park more or less in the correct order. There weren't a lot of artists on our leg of the path, either, and we had an entrance and an exit close by.

Headed to the music and the carnival

Challenge Number Four: Competition for eyeballs and ears. One of the things that brings people to this festival is that it is a festival, not just an art show. While I didn't see any stilt-walkers or clowns, the music from two different stages was loud and intrusive, even midway into the park. The show tries to keep the music acts separated in another area of the park, but it's just too damn loud. I would not have wanted to be on the southerly stretch of park which bordered on the music area. 

There was also a carnival, with rides and stuff. Need I say more about that? The usual food vendors, and some restaurants border the park: Willys has good Mexican if you don't want corn dogs and turkey legs. I heard they ran out of turkey legs. And did I mention the dogs? While dogs are not allowed in "Dog" wood, there was a frisbee contest, and so some dogs did creep into the show. Not awful though. 

Lodging is expensive, if you try to stay near the show. You may have to pay for parking if you can't find a metered spot on the street and keep feeding it. Hotels on the perimeter are less expensive than the Midtown hotels. It's not a long drive in from I-75 and the perimeter freeway, either -- maybe twenty minutes.

All in all, we enjoyed doing the show. The weather held out, which if it had rained significantly, would have made this a muddy mess. The people showed up on Sunday and bought lots of stuff, both junk and treasure. 

Karyn Kozo and Anita Baldauf, photo-bombed by Steve.