Art Fair Insiders

Call for Artists, Making Money at Juried Art Fairs, Craft Shows and Festivals

Richard L. Sherer
  • Franktown, CO
  • United States
  • Leather
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Richard L. Sherer's Discussions


Started this discussion. Last reply by Larry Sohn Aug 16. 10 Replies

Awhile back I was at a show and was looking at some fine craft. I admired the work and then was told that the "artist" only designed the pieces but they were actually made in Europe.  That was a…Continue

Tent Lights

Started Jul 30 0 Replies

These are two Schumacher rechargeable magnetic tool box lights available from Home Depot online ($50 each).   I needed some light to brighten up my tent for shows that run into dusk. These worked…Continue

Review: 48th Carbondale Mountain Fair, Carbondale, CO, July 26-28, 2019

Started this discussion. Last reply by Richard L. Sherer Jul 31. 2 Replies

When you write a review you get an extra chance in the pledge drive prize drawing. 48th Carbondale Mountain Fair, Carbondale, CO, July 26-28, 2019Fees: Jury $25, Booth $350Medium: Leather: plain and…Continue

Evergreen Western Art Celebration, Evergreen, CO, June 14-16, 2019

Started this discussion. Last reply by Cindy Mitchell Jul 29. 1 Reply



Richard L. Sherer's Page

Latest Activity

Richard L. Sherer posted a photo


Thirteen holsters for next art show Labor Day and one custom order. I still have to add safety straps and oil them. About $900 for stock replacing others that sold.
Richard L. Sherer replied to Rick Wallace's discussion Trailer as a gallery?
"Reminds me when living in Las Vegas in 1970’s. Not unusual for neighbor to come over and ask if you want a new TV. “Friend has a truck load”. Phone calls to business “want a case lot of shipping tape. got a truck load…"
Richard L. Sherer replied to Veronica e Raj's discussion First Outdoor Fair - Supply Checklist
"Veronica: Info from show should help in making up your list as to what tax/licensing info you need to take.  Some say licensing will be checked, but I have never encountered it. Some require payment of taxes at end of show by check only-be…"
Richard L. Sherer replied to Veronica e Raj's discussion First Outdoor Fair - Supply Checklist
"Cash box: Chris, good advice for some, but I've been using mine for over 20 years with no problem. Not easily accessible and maybe all those holsters on one wall of the booth mentally deters a thief to "easier/safer…"
Christina L. Towell commented on Richard L. Sherer's blog post 2019 Pledge Drive Prize
"Congratulations!  Really lovely...Jean is a lucky girl!"
Richard L. Sherer replied to Veronica e Raj's discussion First Outdoor Fair - Supply Checklist
Aug 17
Larry Sohn replied to Richard L. Sherer's discussion IS THIS "BUY SELL"
"No difference in the beliefs of this "Fine Artist". I do every single step of the process. Even cutting my own frames, cutting my glazing and polishing it to the amount of reflectively I desire. cutting my matting, all developing,…"
Aug 16
Richard L. Sherer replied to Richard L. Sherer's discussion IS THIS "BUY SELL"
"Thank you for the interesting replies so far. As expected there are different rules/traditions for different mediums.  I remember way back processing all the B/W photos for my doctoral thesis on jade deposits. I can only imagine what is…"
Aug 14
Jeri Vitello replied to Richard L. Sherer's discussion IS THIS "BUY SELL"
"For me, defining buy/sell is pretty straight forward.  The "purported artist" purchases the items and resells them under the guise of "being the artist".  This is no more than smoke and mirror retail. I take equal…"
Aug 14
Michael Heilman replied to Richard L. Sherer's discussion IS THIS "BUY SELL"
"I do not consider someone who designs something and has someone else  make it a craftsperson. Whether "fine artists" think someone who designs something and has someone else make it, is actually the artist, is not a subject  I…"
Aug 14
Keith Phillips replied to Richard L. Sherer's discussion IS THIS "BUY SELL"
"Richard, I'm new to these types of Art Fairs, but familiar with fine art and gallery sales. As an example of this type of "Art Creation", Dale Chihuly comes to mind.  He does the conceptual design and the employees in his…"
Aug 14
Kate McKeough replied to Richard L. Sherer's discussion IS THIS "BUY SELL"
"I think this is a conversation we all seem to have at one time or another, again and again. I’m a beader and create crystal suncatchers using antique, vintage & new lead crystal made for/or having been on chandeliers, combined with the…"
Aug 14
Bernard Zalon replied to Richard L. Sherer's discussion IS THIS "BUY SELL"
"I don't think a photographer who takes a picture, sends the file out to the aluminum company, and gets back a product so beautiful and shiny that it hurts my eyes to look at it (think Andalusian Dog) is any different than buy/sell."
Aug 14
Richard L. Sherer replied to Barbara Pitorak Bloom's discussion Buy sell vendors at juried art festivals
"Even the renowned Cherry Creek isn't immune. A few years back a buckle guy who designed buckles and had them made in China got in. His belts were really poor quality even in the photos posted: crappy leather, unfinished edges, ..... stuff…"
Aug 14
Richard L. Sherer replied to Barbara Pitorak Bloom's discussion Buy sell vendors at juried art festivals
"In the medium of leather, it is often the production shops that get in, even when call for artists restricts number of employees in "studio". It is pretty obvious that jurors have not gone to a web site which describes how parts for bags…"
Aug 14
Larry Sohn replied to Richard L. Sherer's discussion IS THIS "BUY SELL"
"I would not attempt to critique your medium as I don't have expert knowledge of it. Nor do I know the rules regarding your medium. Many Fine Art shows declare in their rules that if entering the category of Photography - the artist must do…"
Aug 13

Profile Information

Your Medium
Years in the Art Fair Business
First show ever
Michael Martin Murphy's Westefest, Copper Mtn., CO
What is your website?
What are the best things about art fairs
Making money, expanding client base
Best show ever and why
Steamboat Springs. CO, mid 1990's: sold custom saddle and wrote order for another. Abotut $10K at today's prices.
Worst show ever and why
La Cantera, San Antonio, TX, 2011: profitable but poorly promoted and few if any buyers. A couple high end sales saved the day.
Who referred you to Please be specific.
Just got an email from you guys.

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Richard L. Sherer's Blog

2019 Pledge Drive Prize

Posted on August 1, 2019 at 11:59pm 3 Comments

Whoo Hooo, I got my prize today or I should say Jean got my prize today. Thank you Connie for running pledge drive and thank you Debbie Stillman for the  silver necklace and earrings. Jean was thrilled. 

How Do You Relax Off Season

Posted on September 21, 2018 at 3:08pm 4 Comments

I'm off for two weeks taking a road trip to Reno, NV camping and visiting hot springs to and fro. This was Spencer's Hot Spring: 105 degrees in stock tank in Big Smokey Valley, east of Austin, NV. It's just about in the middle of NV.  We spent all yesterday morning on dirt roads south of US 50 and the Suburban looks not quite like it has been to Burning Man LOL. 



Review: Estes Park Labor Day Arts and Crafts Show, Estes Park, Colorado

Posted on September 10, 2018 at 5:44pm 1 Comment

Show: Estes Park Labor Day Arts & Crafts Show 2018, Location: Estes Park, Colorado 

Dates: September 1-3, 2018

Fees: Jury/Booth $325, Online filing $15

My medium: leather

    Estes Park is the gateway to the east side of Rocky Mountain National Park.  There are many summer homes in the surrounding mountains and Valleys and it is a popular destination for metro Denver. You also encounter a broad spectrum of income levels, and a lot of foreign visitors. I…


Golden Fine Arts Festival 2017, Golden, CO, August 19-20, 2017

Posted on August 25, 2017 at 12:00pm 3 Comments

This was the 27th annual Golden Fine Arts Festival and the 14th continuous year I have participated in the event.  Golden, CO is at the base of the foothills of the Rocky Mountains.  It is home for the Colorado School of Mines, a top engineering school, and the Coor’s brewery.  Students were returning to school the weekend of the show.

The show is set up for three blocks on 11th Street and over 130 artists from 20 states occupy 160 booth spaces.  There…


Comment Wall (41 comments)

At 10:45am on July 4, 2012, Connie Mettler said…

Welcome to ArtFairInsiders, Richard.   I'm pleased to see you here and look forward to having you as part of our community.

When you have a chance, please add a photo of yourself and stop by the Discussions" area to introduce yourself to the rest of us. We all look forward to your participation here. Also, visit the "member map" and add your location. We have a lot to offer one another, experienced and newbie alike. Let's make this a dynamic site!

Many topics have already been discussed here before you joined us. You might like to try a search of your topic before you post your question. Just put your topic, canopy tents, jurying fees, Ann Arbor Art Fair, etc, into the search bar at the top of the right side of the page. You might be surprised that someone has already asked your question.

We also ask that all new members take a few moments of their time to read the code of conduct. You will find it at There are a few guidelines that all members will need to follow because , as in any social community, we all need to work together.

Best wishes,

Connie Mettler

p.s. The best way to make this system easy to use is to click on the "Follow-Email me" link at the bottom of each Forum discussion that interests you. That way the system will email you automatically whenever anyone responds. It's a great time-saver.

At 4:25pm on August 07, 2012, Connie Mettler gave Richard L. Sherer a gift
Many thanks, Dick, for your support of this website. I really appreciate and even more appreciate your presence here and all your contributions to this community.
At 11:52am on October 29, 2012, Barbara Pool said…

Thank you. Have enjoyed very much reading your posts.

At 9:14am on November 5, 2012, Karole Bowlds said…

Thanks for friending me Richard!! I have enjoyed the discussions, and your perspective as a leather Artist!! I met some really nice leather Artisans at a Celtic Festival when I was a teenager...fascinating watching them demo their work!! And as I needed a bracelet with my name (odd spelling, so had to have special ordered) my Mum & Da had one made for me...I STILL have it and wear it now. As a matter of fact, my daughter teethed on it, so it now has baby teeth imprints in it!! Your work is amazing...I peak at your saddles every now and again, wishing we still had horses, so I could get a saddle...they are gorgeous! See you on the Forums and Blogs!!

At 5:22pm on November 16, 2012, Connie Mettler gave Richard L. Sherer a gift
Dick, Have I thanked you for all the great info you have added to AFI? I so much appreciate it. You take time and add such thoughtful and useful content. Many, many thanks! You deserve a gold medal ;)
At 11:39pm on November 18, 2012, Connie Mettler gave Richard L. Sherer a gift
Congrats on winning the Post of the Week Award for your Three Part Series on Researching Shows - 11/19/12.
At 2:26pm on January 14, 2013, Connie Mettler gave Richard L. Sherer a gift
Congrats, Dick, for winning post of the month for your 3 part discussion on How I Research Shows. Thanks for being a member here and for all your generous participation and friendliness.
At 5:08pm on February 04, 2013, Connie Mettler gave Richard L. Sherer a gift
A gold trophy to you for all your contributions to the community at AFI -- your generosity and sharing and good thinking skills are a gift to all of us. Many thanks.
At 6:13pm on May 15, 2013, Jacki Bilsborrow said…

Thank you Richard for your show review on  We really appreciate your help.

At 2:26pm on June 04, 2013, Connie Mettler gave Richard L. Sherer a gift
Richard, thanks so much for all your support. You're an angel!

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