Art Fair Insiders

Call for Artists, Making Money at Juried Art Fairs, Craft Shows and Festivals

Printmaker Ronna Katz -- talks about selling art

90 seconds long

I spent a few hours with printmaker Ronna Katz at last summer's Ann Arbor Street Art Fair. While I was there she made several sizable sales. Her attention to her customers and clear knowledge of her media were apparent as the afternoon progressed.

I watched her sell several large pieces to a couple who had traveled from Cleveland to purchase, specifically collecting original prints. Ronna has been in the art fair business for quite some time, having grown up behind the booth when her parents sold their work at the shows.

It is people like Ronna that collectors come to the shows to meet. 

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Comment by Connie Mettler on March 18, 2015 at 10:11am

As I was checking the link on for this video I came across this other video from the Armonk Art Show. It is about 5 minutes long and interviews other artists, but the last artist interviewed is Ronna. She talks about her mono prints, shows how to make them and you can really see how she connects with customers and "makes the sale."

Well worth the view:

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