Art Fair Insiders

Call for Artists, Making Money at Juried Art Fairs, Craft Shows and Festivals

Podcast: Pinterest - Can I Use it to Sell Art?


Part V: Marketing Art Through Social Media/Pinterest

The Pinterest social media platform with over 335 million users could just be the missing piece of your social media marketing plan. Using its tools it will help you can hone your sales strategy to build a following.

Three points from 28 Pinterest Statistics Marketers Should Know in 2020

  1. There are more than 2 billion searches on Pinterest every month
  2. 600 million of Pinterest’s monthly searches are visual

  3. High-income households are twice as likely to use Pinterest than low-income households. Adults with college educations are twice as likely to use Pinterest than others.

Our guest Brian Reagan: "Pinterest is a gateway to my website that I can't duplicate with any other social media outlet. Before I kicked up Pinterest, I really didn't have a national audience.  I was limited to the individuals that we have met doing events in Ohio, Michigan, and Indiana. I am getting eyeballs that would never have found my website."

More about Brian: 

NEW Pinterest: bhpltdohio0107 | Facebook: bhpltohio | Instagram: 

and this pdf that outlines clearly their business: 

Do you use Pinterest? We'd love your input on this podcast. Contact me if you'd like to be a guest:

Leave comments below. 

Call in to the show: 805-243-1338

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Comment by Kyra Richter on June 25, 2020 at 2:58pm

I wish you could read questions from here when you do your shows. 

Comment by Connie Mettler on June 25, 2020 at 11:42am

Great question, Allison. Listen in to the podcast and we'll get you an answer. Thank you.

Comment by Allison Norfleet Bruenger on June 25, 2020 at 10:48am

Hello All.

I wanted to know is it better to use your Pinterest site to guild people to your business website or is it better to set it up to sell straight from the Pinterest site itself?  I've been working on my online store and was thinking about using the Pinterest site as a marketing tool? Or can I do both ?

Comment by Connie Mettler on June 23, 2020 at 11:06am

I agree, C.C., I'm very curious about this and looking forward to learning from Brian. 

Comment by C.C. Barton on June 23, 2020 at 8:35am

I've always thought of Pinterest as simply an online scrapbook for people to show off things they liked to others.  My work is pinned all over the place on it, including in Europe, by people who sometimes have whole pages of my images, but I don't believe it's ever generated a sale for me, name recognition certainly, but that still hasn't translated into any sales that I know of.  I'll be interested to know how it works as a sales tool.

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