Art Fair Insiders

Call for Artists, Making Money at Juried Art Fairs, Craft Shows and Festivals

Last Call for Artists: Spring Fine Arts & Crafts at the Westfield Armory


April 9 & 10

Westfield, New Jersey

130 exhibitors (limited openings available)


Set-up: Friday 9am-7pm, Saturday 6am-9am
Show hours: Saturday 10am-6pm; Sunday 10am-5pm

Spring Fine Art and Crafts at the Westfield Armory, a high end, tightly juried show, is in its second year in 2011. The response from the public and the participating exhibitors was wonderful for a new show with a 25% increase in attendance from the spring to the fall show as the public saw what a "gem" it was.

View a partial list of participating exhibitors and the gallery of exhibitors' work at www.rosesquared.com and appreciate the quality of this event.


The show has a rolling jury with each category closing as it fills. Only 20% of the show is jewelry. Please note that the jewelry category is filled with an extensive wait list.

The Armory, located near the Garden State Parkway, Routes 22 and 28 and is approximately 35 minutes from New York City, is transformed into a gallery style setting with each booth pipe and draped using 8 foot off white drapes and fully carpeted aisles.

Move-in is easy with extra help and dollies available for those who need it.

For artists and craftspeople who are not familiar with Westfield, it is an affluent town in Central New Jersey, a bedroom community of New York City. The  median family income in Westfield is $147,000.

The show is heavily advertised: 28,000 full-color postcards mailed first class to past attendees, many billboards, posters and advertising postcards are distributed throughout the appropriate locations, email blasts are sent to 3000 past attendees, large display ads and press releases are placed in daily and weekly newspapers in New Jersey and New York. Exhibitors receive complimentary tickets and are given full-color publicity postcards to send to their mailing list and distribute at other promoters' shows.



The Armory show is presented by Rose Squared Productions, Inc., celebrating their 30th anniversary in 2011. Contact them through www.rosesquared.com with any questions about their indoor and outdoor events.


Learn more & apply today: www.rosesquared.com

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Comment by Deborah Armstrong on March 13, 2012 at 10:09am
Does anyone know anything about Piccolo Spoleto? Is there so much going on that the art show is lost?

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