Art Fair Insiders

Call for Artists, Making Money at Juried Art Fairs, Craft Shows and Festivals

Call for Artists: Piedmont Craftsmen's Fair

November 21-23
Winston-Salem, NC
Benton Convention Center
Patron’s Preview:
   Friday, 5:30 – 9:00
Saturday 10:00 – 6:00
Sunday 12:00 – 5:00

Presented by Piedmont Craftsmen
125 exhibiting artists
Deadline April 16
notification by May 8

Piedmont Craftsmen is a Juried Fine Craft Guild that has represented and supported Fine Craft Artists since 1963.  Artists jurying for Piedmont Craftsmen's Fair are applying for lifetime membership in a Guild with a year-round gallery in downtown Winston-Salem, and strong Exhibition and Education programs.  Artists accepted to the show are evaluated by a standards committee for invitation as Exhibiting Members.

  • Piedmont Craftsmen's Fair averages 125 Exhibitors in all the major fine craft media, including clay, fiber, jewelry, metals, glass, mixed media (2-D and 3-D), fine printmaking, photography, and wood.
  • The event is promoted to and attended by an audience that includes Charlotte and Raleigh as well as North Carolina's Piedmont Triad. Fair visitors also come from South Carolina and southern Virginia.
  • Promotions include print advertising (newspaper and glossy monthlies), radio, direct mail, billboards, social media; television, national, statewide and regional news releases to print and broadcast media; valued at roughly $80,000.
  • Artist Amenities include booth sitting, Saturday night craftsmen's social event, artist rates at several hotels, loading dock managers, 2 Preview Party guest passes.

Booth fee:  starts at $625 for a 10x10 booth, includes pipe and drape and electricity.  50% due with contract, balance by September 19.

Reported Exhibitor sales at the Fair over the past several years have averaged over $3,200.

Piedmont Craftsmen has a large and loyal customer base for our annual Fair and our Year-Round Gallery in the heart of Winston-Salem's Downtown Arts District.

The Gallery/Shop, which only sells work by juried exhibiting members, welcomed more than 17,000 visitors in 2013, and has averaged more than $200,000 in sales over the past four years.

Piedmont Craftsmen has an active community education program, including long and short term artist residencies in the public schools, and partnerships with Habitat for Humanity and the Sawtooth School for Visual Art.

Our Fair Exhibitors and members say:

  • Good treatment of the artists...helpful set up and breakdown...You all do a fantastic job...
  • The annual Fair is outstanding and could be in any large city anywhere in the world...
  • They will do whatever they can to help you as an artist because they are there to help of the top galleries in the southeast...
  • they get my "Good Housekeeping seal of approval for craft artists...
  • a history of attracting top craftsmen who continue evolving...

More information at

Application at

Email questions to, or call 336-725-1516 and ask to speak with Deb Britton, Fair and Membership Manager.


Views: 363

Comment by Christina L. Towell on April 3, 2014 at 9:06am

Sounds like a wonderful show in an interesting area, would love to go or participate in my future addition, I want that green coat!

Comment by Connie Mettler on April 3, 2014 at 3:02pm

I have to agree, Tina. This is a great shot from an art fair, artsy dressing, and shoppers showing each other their treasures. Plus, everyone has shopping bags. I need to attend this one.


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