Blog

• Now in its 36th year, the show takes place on "Black Friday," one of the biggest shopping days of the year
• An established and growing audience of 7,000 anticipates kicking off their holiday shopping at Winterfair, Greater Cincinnati's premier fine craft holiday shopping event
• The show is held in the Northern Kentucky C onvention Center, a modern, well-appointed facility on the banks of the Ohio River.  Located in Covington, KY, the convention center is just over a suspension bridge from downtown Cincinnati in a bustling entertainment area serving both sides of the river.

The show is supported by a powerful marketing plan, including

• Direct mail postcard offering $1 off admission coupon, sent to 36,000 past customers.  Additional postcards made available to artists for their own customer lists.
• Email blast reminder to past customers the week before the show
• Television and radio commercials reaching over 44,000 viewers and listeners an average of 5 times
• On-air ticket giveaways on television and radio
• Print ads in major local newspapers and online ads reaching 75,000
• Listings on all area events calendars
• Twitter and Facebook promotions beginning two weeks before the show
• PR campaign attracting media coverage of the event

Artists amenities include:

• A wide selection of nearby hotels, including the Marriott River Center.  The Marriott is attached to the Convention Center, offering artists affordable convenience, safety, beautiful river views and convenient parking
• Convenient hours and flexible set-up days, allowing artists to enjoy the many nearby attractions, from the Newport Aquarium to upscale restaurants
• Five cash awards for excellence and a drawing for one "Dinner Winner," who enjoys a great meal for two, on the house!
• Friendly, helpful staff with experience running a well organized show; Booth sitters
• Printed directory listing booth location for every artist
• Online directory on our web site with photos of artists' work and links to their web sites

What exhibitors say:
28-30

• "Customers loved being able to return the entire weekend with their passes."
• "Thanks for continuing to do an awesome job with all the advertising!"
• Loved and appreciate the show and all that you did to make it special."
• "It's a great show!  Plenty of visitors/buyers."
  
  

For more information: 

Please contact John Barr, Fairs Manager

(618)486-7119

jbarr@ohiocraft.org 

Applications available:  www.ohiocraft.org