February 7 & 8, 2015
$175,000 Marketing Campaign that creates 7 million advertising impressions targeted to
art buyers in 3 weeks throughout Southwest Florida:
- TV-CBS affiliate: 179 spots feature
festival artists. - Radio-200 spots on top 5 stations
- Daily Newspaper-20 quarter-page full-color ads feature festival artists reach 85,000 readers a day
- Weekly Newspaper-4-page exterior wrapper surround 75,000 issues
- Digital Billboards feature festival artists; Magazine articles feature festival artists
- Online Artist Gallery linked to your website
- Theater and Symphony program ads
- Social media promotions through Facebook, Twitter, Linkedin, YouTube
- eNewsletters & eVites to art patrons, sponsors and VIP members
- Tourist & Visitor Promotion with 21,000 ArtFest Fort Myers Magazines distributed to 110 top hotels and travel centers. ArtFest Fort Myers branded hotel keycards distributed across the region
- Opportunities for artists to advertise in the Festival Program, participate in Opening Night and join other festival promotion.
WHAT MAKES ARTFEST FORT MYERS WEEKEND SPECIAL
ArtFest's year-round professional staff, with 15 years of consistent management, creates a true community based event, free to the public, with an established reputation for bringing the best-of-the- best arts to all.
We know artists need an appropriate environment to showcase their artwork to create vigorous sales. ArtFest Fort Myers creates that environment along a wide boulevard with ease-for-patron flow of artist booths flaked by a beautiful riverfront park and yacht basin. New and cutting edge work is equally at home with more traditional work.
We also know artists need a supportive, income-appropriate audience in a broad age range to facilitate excellent sales and that audience needs to stay at the festival for an extended period to encourage art buying. ArtFest Fort Myers creates this with:
- loyal base of VIP's, patrons and sponsors who wait all year to purchase art at our festival
- upscale dining areas, including shaded table seating & ample food/beverage options
- on-site arts related activities keeping patrons engaged while they decided on more art purchases
- Art Under 20-largest high school art competition in Southwest Florida
- Kids@Art-interactive art activities for children of all ages
- Young Art Collectors Gallery-Kids Only Shopping Zone, education art patrons of the future
- Chalk Block-high school sidewalk chalk competition
- Youth Stage-venue for regional performing arts organizations
ARTIST AMENITIES 
- Oversized booth spaces-3 feet between booths & behind-booth storage areas
- Easy Friday Set-up with scheduled staggered drive-up access
- Breakfast Saturday and Sunday
- Indoor bathrooms
- Booth Sitters and dedicated Artist Ambassadors
- Ease of communication with festival staff both pre/post festival and at the festival
- 24 Hour security
- Discounted hotel rates
- Reserved artist parking
JURY & AWARDS PROCESS
- ZAPPlication used for application and projected jury process
- Independent jury panel of 5 professional artists review and score applicant images. They represent a variety of mediums and experiences
- Jury Preview is open to all artists, October 6, 2014
- 90% of artist spaces selected through jury process
- Waitlist is based on Jury Scores
- Invitation to participate extended to previous year award winners
- $5,000 in artist awards
YOUR NEXT STEP
- Apply from May 12-September 15 at www.Zapplication.org
- Visit our festival website www.ArtFestFortMyers.com The info for Artist page provides artist specific information, marketing campaign, hotels, set-up and jury success & many other helpful tips
- Like up on FaceBook and Connect with us on Linkedin, where we feature festival artists and engage patrons year round: www.Facebook.com/artfestfortmyerswww
- Linkedin.com/company/artfest-fort-myers
Questions: Jeanne.Seehaver@ArtFestFortMyers.com
Jeanne Seehaver, Associate Director
1375 Jackson Street, Suite 401, Fort Myers, FL 33901, (239)768-3602
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