April 6, 7 & 8Memphis, TN
Presented By: ArtWorks Foundation
60 Artists
Deadline: February 28
Application Fee: $20 Booth Fee: $300
Art in The Loop will be staged, April 6 - 8, on Ridgeway Loop Road (between Braircrest Ave & Ridge Bend Rd), near Poplar & I-240, in east Memphis, TN. This unique site is situated in between 1.5 million square feet of high level offices and one of Memphis' most exclusive residential areas (the founders of FedEx & AutoZone live right around the corner). In addition to offices, the area boasts several hotels (including the Memphis Hilton), high end shopping, restaurants, and a Cinema dedicated to films attractive to the over 45 audience; there are also two large churches in view of our festival site.
We expect Art in The Loop® to benefit greatly from its location in the most affluent part of Memphis, and its close proximity to the up-scale suburb of Germantown TN.
Art in The Loop® will feature - and focus on the sale of - stellar works of art in metal, glass, clay, wood, and fiber. We will admit some 2-D including printmakers, as well as painters & photographers. We will limit the number of artists by category, and are more concerned about the quality of work presented than the number of spaces we sell. All Artists selected will have corner spaces during this inaugural year.What is new this year:
The site is convenient to lots of people and with acres of free parking.
There is street Parking for RVs & Trailers adjacent to the festival site.
Marketing Plan:
Our media sponsors are WKNO TV & FM (PBS & NPR stations); each will be running promos for this event. We will also mail postcards to more than 10K people who have purchased art at our events over the past 5 years, and 1,000 more to household in the immediate area. We will also have space on 5 LED billboards (rotating), and 2 transit shelter ads; plus, posters, flyers, social media & PR placements.
Testimonials:
Art in The Loop® is replacing a similar exhibition staged by ArtWorks Foundation
in midtown Memphis called Art Squared; that festival was named one of the "Top 200 Art Festivals in the US" by Sunshine Artists' Magazine
More Information: http://www.artworks.foundation
Contact: Greg Belz, gregbelz@hotmail.com
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