November 12 & 13
Presented by: Midland Center for the Arts
Deadline: September 30
Application Fee: $35
Booth Fees: start at $150 single, $275 double
The Holiday Art Fair is held indoors at Midland Center for the Arts. The center is transformed into a holiday festival with approximately 90 artists' booths, a Sweet Shop offering fresh, baked treats, local entertainment and Museum School faculty demonstrations.
The Alden B. Dow Museum is in its 58th year as a visual arts organization and has made the Holiday Art Fair a tradition in the Midland community.
The city is home to the world headquarters of the Dow Chemical Company. Its population is augmented by educated and affluent corporate professionals, four regional colleges and a diverse range of citizens.
In the past 3 years, the fair has ranged in attendance from 1,940-2,300. Annually, it's attended by a mix of repeat and new visitors.
Target Audience: Great Lakes Bay Region + Mt. Pleasant, Gladwin area, families, Females 35+, Art appreciators and buyers, women w/ disposable incomes
Messaging: "Unique and affordable gifts, get your holiday shopping done early, great finds of everything from jewelry to ceramics to holiday décor; Santa visit on Saturday. Our Lounge is open with a wine bar (Sip. Savor. Shop.)."
- Radio - 3 stations with heavy presence the week of the fair.
- Flyers- To be distributed at heavily attended (300+) Chamber of Commerce event, Midland Daily News presence, Banner up in front of our building weeks before the fair.
- Boosted Facebook post targeting females age 22+ who are interested in shopping, like arts and crafts, books, high-end home decor, low-end home decor etc. with a household income of $50,000+
The museum is part of the Midland Center for the Arts that puts on locally productions, professionally presented sow, symphony concerts, classes and more. We find our Holiday Art attendees are a mix of museum and show attendees. Annually, the Center for the Arts serves 140,000 patrons through our various productions, concerts, classes, and museum exhibits.