The Sun City Artists Art Fair (in Peoria Az) this last Friday and Saturday was a huge loss.
Little traffic, poor lighting, and almost no sales. I personally only sold 4 greeting cards and didn't even cover my table entry. But I did better than some others who sold nothing at all! Many commented on how nice my display looked and how good my work is, but we were there to sell not show, so I took their comments as a positive but felt really down when I didn't sell larger items.
One photographer did well, I observed his "technique" he really "chatted up" the customer and told (sold) the story of each picture. No prices on his work but all the same size photo mounted onto foamboard. He said "I'll take $50 for that" and sold 6 over two days. Not huge but he did the best out of any exhibitors.
In this economy I think I'm done with Art Fairs for now, and will try to sell my work through art web sites.