Blog

One of the great things about being an artist is learning and refining your techinque. So I decided in October I would begin a watercolors class to teach me all about the basics that I sorely need. When I picked up painting, it was after I quit my job at Smith Barney and decided to go back to graduate school. No decision in my life has been as liberating and as important in forming the path of my destiny. Its wonderful to pursue your dreams when your talent is stifled in corporate America. So that being said I'm looking forward to the next stage in life of growth within sales and planning shows.

Selling has spiked this week and I have managed to sell 3 paintings after a stagnation in the last month. Isn't it funny how you can go a period of time without a sale and then everyone buys your product at once. It makes you feel so happy and justified. Anyone can say what they want about an artist's work but when it sells that's the justification one needs to say there! Someone likes my work and is paying me for it! Its based on the work alone and it stands alone especially since the sales are online and the purchase is based on the work. Not if the person likes you, not if you're popular,not on how its displayed but on a photograph of the work itself. That is powerful. So I want to increase the sales volume and I thought about it and the only way to increase sales volume is to have more product available for sale and to promote that product. I'm going to paint more of the best sellers and best seller concepts ie. nudes, abstract, sunsets.

Creation is part of the process, selling and creating best sellers is another part of the process. Lastly I am going to be planning the choice selection of the next show. Its going to be local, tristate or NYC area and I think I"m going to pursue the Micro with local fairs rather then the Macro of large expensive fairs. Mastery should be based on trail and error and I'd rather sell at small shows and master that first before undertaking larger shows where I have to invest more and may not make the money back on the return.

So that's all for now. Painting tonight, going back to BWAC on Weds to swap out a painting that sold and getting married on Saturday. Enough to keep a gal busy for a while.

Daniela