Hi everyone,
Should I put price tags on my items at shows? I have not used price tags at any of my shows because I want to engage with the customers. Will price tags deter interaction? Or do you think customers prefer to see prices and make their own decisions whether to talk to you or not?
Replies
Look at it from a shopper's perspective: you really like a piece of art, but as it's unique and new to you, you have no idea what it would cost. If there's a price tag, you know the cost - maybe it's reasonable to you and you'll continue to look and perhaps chat with the artist. Maybe the piece is way out of your price range and you can look and appreciate, but you don't get your heart set on something you can't afford. You may comment about the beauty of the work, even ask a few questions, but there's a limit to your interaction, as you know full well you're not about to buy - at least not today.
If you have to ask for the price, you've engaged the artist in a different way - "what will it cost for me to take this home?" That's fine if the customer has the wallet to support the sale, but what of the customer who loves your work, gushed all over it, but really just can't pay that amount? How does he/she gracefully exit THAT conversation?
If you want to sell it, then put a price tag on it.
If you want to display it and not sell it, then don't put a price tag on it.
If you want to put a price tag on it to display it and not sell it, then go to Midsummer Arts Faire in Quincy, IL
http://www.artfairinsiders.com/forum/topics/price-tags-or-not?
Larry Berman
http://BermanGraphics.com
412-401-8100
I have a friend who paints egg tempera, which is an extremely time-consuming media. For years he didn't put up price tags - and he would spend a lot of needless time explaining whys and why nots. Finally, he has had really nice etched tags made for each of his originals (about a $5 investment for a $1100 and up piece). He found out that if someone who walks into his booth and looks at the price tag, then walks out, the artist saves unnecessary time with a no-sale. Those persons who saw the price and wanted to talk were more than likely to purchase something.
I use my business cards as price tags next to my framed pieces. It helps to eliminate the looky-loos who are just cruising for deals or cheap stuff. After someone looks at the price tag, I can chat it up with him/her and sometimes a sale happens. Then, I give the buyer the business card with the price on it - which they can use for insurance purposes or just tape on the back, next to the Limited Ed. certificate of authenticity.