In the last 2 weeks I've sold 34 pieces with 3 more pending. I'm averaging $96.50 each (which is of course cheap for a 36x48 original on canvas) but I'm self employed and need the income. I buy all my canvases and paint preowned so my overhead is low, but I know I'm selling myself short. So, instead of tripling my prices I've started creating an alias complete with a website, back story, etc... but with higher prices. This essentially is way of starting over with a clean slate. I've been working on pieces that are different from my work and all carry a certain look thru them (I have 18 16x20 and 6 40x48 ready to post).... so what am I doing? It's not forgery but it's also not 100% honest. Musicians and authors do this and there is no moral issue.
The fact that I have created a fake bio/back story is perhaps over the line? Should I keep it more mysterious? All the art is signed with the alias already.