Art Fair Insiders

Call for Artists, Making Money at Juried Art Fairs, Craft Shows and Festivals

Richard L. Sherer
  • Franktown, CO
  • United States
  • Leather
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Richard L. Sherer's Discussions

Art Fest at Castle Rock, CO, September 9-10, 2017 How Was it?

Started Sep 13 0 Replies

I saw that AFI'er Brian Bekun did this one. I'm curious as to how it went this year.   I am considering sharing a booth with my journeyman for a show next year and this one would be an add on at the…Continue

Estes Park Labor Day Arts and Crafts Show, September 2-4, 2017, Estes Park, CO

Started Sep 7 0 Replies

Estes Park is the gate way to the east side of Rocky Mountain National Park.  There are many summer homes in the surrounding mountains and valleys, and it is a popular destination for metro Denver.…Continue

Golden Fine Arts Festival photos

Started this discussion. Last reply by Richard L. Sherer Aug 26. 2 Replies

There are lots of dogs, infants and toddlers at Golden.…Continue

Steamboat Springs, CO

Started this discussion. Last reply by Richard L. Sherer Jul 8. 2 Replies

Jean and I are sitting in 50 degree low humidity shade along the Yampa River. Check in starts in about 1 1/2 hours at noon. I haven't been here for two years as we were doing Jackson, WY show…Continue


Richard L. Sherer's Page

Profile Information

Your Medium
Years in the Art Fair Business
First show ever
Michael Martin Murphy's Westefest, Copper Mtn., CO
What is your website?
What are the best things about art fairs
Making money, expanding client base
Best show ever and why
Steamboat Springs. CO, mid 1990's: sold custom saddle and wrote order for another. Abotut $10K at today's prices.
Worst show ever and why
La Cantera, San Antonio, TX, 2011: profitable but poorly promoted and few if any buyers. A couple high end sales saved the day.
Who referred you to Please be specific.
Just got an email from you guys.

Richard L. Sherer's Blog

Golden Fine Arts Festival 2017, Golden, CO, August 19-20, 2017

Posted on August 25, 2017 at 12:00pm 3 Comments

This was the 27th annual Golden Fine Arts Festival and the 14th continuous year I have participated in the event.  Golden, CO is at the base of the foothills of the Rocky Mountains.  It is home for the Colorado School of Mines, a top engineering school, and the Coor’s brewery.  Students were returning to school the weekend of the show.

The show is set up for three blocks on 11th Street and over 130 artists from 20 states occupy 160 booth spaces.  There…


Tubac, AZ: Tubac Fall Arts & Crafts Festival, Nov, 3,4,5, 2017

Posted on July 25, 2017 at 5:30pm 1 Comment

I got a postcard from subject show today with an extended deadline (red flag IMO).  I did the February show in 2011 and was curious if anyone has done this one. I think it has been around only a few years since 2014(?). There is my review and additional comments about Tubac Feb show on this site.

Art in the Park, Steamboat Springs, CO; July 8-9, 2017, Review

Posted on July 12, 2017 at 4:21pm 5 Comments


I hope the analysis in this review will be helpful to artists new to the business.  This was the 43rd annual Art in the Park.  Steamboat Springs is better known as a ski destination and a number of Olympic skiers call it home.  During the summer, river activities, cycling, hiking and golf are popular resort activities.  A lot of wealthy people have summer homes in Steamboat Springs, and many own horses.  Access to Steamboat Springs is by I70 and US40 from Denver,…



Posted on June 2, 2017 at 10:53am 2 Comments


This was the 16th annual Art Market produced by the Art Center of Estes Park.  You can apply to the show on Zapp. The jury fee is $30 and standard booth fee is $300.  The application deadline is the first of March.



Estes Park is the eastern gateway to Rocky Mountain National Park.  Access from Denver and I-25 is by US-34 through Big Thompson Canyon or US-36 up the St. Vrain…


Comment Wall (37 comments)

At 10:45am on July 4, 2012, Connie Mettler said…

Welcome to ArtFairInsiders, Richard.   I'm pleased to see you here and look forward to having you as part of our community.

When you have a chance, please add a photo of yourself and stop by the Discussions" area to introduce yourself to the rest of us. We all look forward to your participation here. Also, visit the "member map" and add your location. We have a lot to offer one another, experienced and newbie alike. Let's make this a dynamic site!

Many topics have already been discussed here before you joined us. You might like to try a search of your topic before you post your question. Just put your topic, canopy tents, jurying fees, Ann Arbor Art Fair, etc, into the search bar at the top of the right side of the page. You might be surprised that someone has already asked your question.

We also ask that all new members take a few moments of their time to read the code of conduct. You will find it at There are a few guidelines that all members will need to follow because , as in any social community, we all need to work together.

Best wishes,

Connie Mettler

p.s. The best way to make this system easy to use is to click on the "Follow-Email me" link at the bottom of each Forum discussion that interests you. That way the system will email you automatically whenever anyone responds. It's a great time-saver.

At 4:25pm on August 07, 2012, Connie Mettler gave Richard L. Sherer a gift
Many thanks, Dick, for your support of this website. I really appreciate and even more appreciate your presence here and all your contributions to this community.
At 11:52am on October 29, 2012, Barbara Pool said…

Thank you. Have enjoyed very much reading your posts.

At 9:14am on November 5, 2012, Karole Bowlds said…

Thanks for friending me Richard!! I have enjoyed the discussions, and your perspective as a leather Artist!! I met some really nice leather Artisans at a Celtic Festival when I was a teenager...fascinating watching them demo their work!! And as I needed a bracelet with my name (odd spelling, so had to have special ordered) my Mum & Da had one made for me...I STILL have it and wear it now. As a matter of fact, my daughter teethed on it, so it now has baby teeth imprints in it!! Your work is amazing...I peak at your saddles every now and again, wishing we still had horses, so I could get a saddle...they are gorgeous! See you on the Forums and Blogs!!

At 5:22pm on November 16, 2012, Connie Mettler gave Richard L. Sherer a gift
Dick, Have I thanked you for all the great info you have added to AFI? I so much appreciate it. You take time and add such thoughtful and useful content. Many, many thanks! You deserve a gold medal ;)
At 11:39pm on November 18, 2012, Connie Mettler gave Richard L. Sherer a gift
Congrats on winning the Post of the Week Award for your Three Part Series on Researching Shows - 11/19/12.
At 2:26pm on January 14, 2013, Connie Mettler gave Richard L. Sherer a gift
Congrats, Dick, for winning post of the month for your 3 part discussion on How I Research Shows. Thanks for being a member here and for all your generous participation and friendliness.
At 5:08pm on February 04, 2013, Connie Mettler gave Richard L. Sherer a gift
A gold trophy to you for all your contributions to the community at AFI -- your generosity and sharing and good thinking skills are a gift to all of us. Many thanks.
At 6:13pm on May 15, 2013, Jacki Bilsborrow said…

Thank you Richard for your show review on  We really appreciate your help.

At 2:26pm on June 04, 2013, Connie Mettler gave Richard L. Sherer a gift
Richard, thanks so much for all your support. You're an angel!

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