This past year I've been showing a lot larger pieces and as a result purchased a 10x20 booth, and buy a double whenever possible. I've always used a 10x10 shot but recently had an organizer ask me for a double booth shot when I requested a double space. On the other side I've heard a lot of jurors don't want to see a double. Any experience with using a double shot? I personally like my double shot (though I did crop it to eliminate the 'noise' above the tent and not sure the ratio is the best since it won't be the same shape as my images).
Thanks for any feedback....
Replies
Hi Richard. I like the look of the double booth photo and have never heard of organizers wanting a photo of a single booth when you plan to buy a double wide. Have you found that twice the space has increased your sales to the point that it is worth the additional cost, set-up and inventory?
I just experienced a little road block - applied for a show that only has single booths. Fortunately I called before and explained why I wanted to use the double shot. They were great and just had me explain it in the comments section (they had an area you could add some notes). Regarding your question - it's a bit loaded. The double allows me to show much bigger pieces (without me limiting too much on the amount of pieces shown). I find customers can envision a piece smaller much easier than larger, so showing a bigger piece seems to have increased the size of the pieces sold (I offer different sizes for each piece) - so I guess in a sense yes, it's increased my sales. Can't comment on if it's worth it yet, as I only switched over the end of last year - so have only done 1 show last year and 3 this year (one of which I had to use a single). I love the flow of the double though - it allows more people to come in and browse, and the rain won't affect me nearly as much as when I had a single and tried to extend my panels out beyond my canopies. I will say the double is a bi%&h setting up compared to the single! Sorry for the ramble...
I don't like looking down the tunnel of your single booth picture, I think it's a distraction. But in general, a single booth picture fills the zapp 1920 square format better than a double booth picture. But you need to give the shows what they want to see.
Larry Berman
http://BermanGraphics.com
412-401-8100
Thanks Larry - think I shot the 10x10 too wide which is giving the tunnel effect - back to the drawing board. Here's the 1920 version of the double. I prefer the double but wasn't sure if it's true that some jurors won't accept a double booth shot.
boothshot_double_zappsize1920.jpg