I am a photographer who shoots wet plate photography and all pics are 1 of 1, most people do not know this process and how each piece is unique, dangerous, and difficult to make.

Do you show pics or video of your process to help sales?

thanks bryan

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  • I would say that a series of images with descriptions that illustrate the process would be your best bet. It doesn't have to take up a lot of space. Print it on a single sheet, mount it and frame it. Hang it somewhere out of the traffic flow of the booth.

    Or make up a brochure that you can hand out.

    Frankly, describing your process should help you to open a conversation with potentials. If you do a brochure or a storyboard, keep it simple so that you have to fill in the holes for those who are truly interested in the work. Use it to generate interest, and then take the ball over to one of the hanging pieces and continue the process discussion. Ask questions to find out what image drew the customer into the booth and why.

    While process uniqueness is nice to have, it's usually the emotional content of the images that attracts buyers. At the end of the day, if they like the image, it's because it strikes a chord somewhere deep inside. Find out what instrument they like to hear, and play the minor notes.

    • Perfect, Jim! They wouldn't be in the booth, Bryan, if they weren't interested in the imagery. It looks very special in the images above. It is mysterious which I would think would draw people in to look closer. Yes, have something hanging in the booth about the process, but that is secondary, really. It is the "closer" for the sale. Are they intrigued, can you use their interest to get them to interact?

      We had a process storyboard that we put in the browse bin, because we hated to take up wallspace with this story. It is definitely the thing to do. I agree with all of Larry's points also. You don't want them watching a video, you want them looking at your work.

  • You can hang process pictures, but unless you're doing indoor shows, the light in your booth that makes your work look good is not dim enough for video to be watched.

    The other problem is people grouping around the device playing the video and blocking the booth.

    A tablet would be the perfect size viewing device for one or two people but a hood needs to be used so the people can see the video, which might make for a small waiting line of people blocking the booth.

    If you do consider using a device to show the video, look into the locking mounts from Ram Mount:
    http://www.rammount.com/

    If you're considering an iPad, I just came across this hood:
    http://iclipsestore.com/

    Larry Berman
    http://BermanGraphics.com
    412-401-8100

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