To Group or Not to Group?

I have a tendency, when I am setting up my booth, to group paintings into arrangements that I would like on my own walls at home. My dream, of course, is that someone comes in and buys the whole grouping, but beyond that, I tend to group pieces together by color and/or content. 

At a slow show this weekend, someone suggested that perhaps the groupings were cutting into my sales, and I might be better off just hanging the pieces straight up and down the walls. 

I began to wonder if this person was right (as I said, it was a slow show, and so I had plenty of time to doubt, second-guess, third-guess, etc). I wonder if maybe buyers have trouble seeing separate paintings in a grouping, and if perhaps there's something way down in the subconscious that doesn't want to disrupt the grouping. 

I'd love your thoughts and insights, not only as artists, but as buyers, too. Photos follow. 

The top photo is the wall the way I first set it up. It suffers from not having a strong focal point, I know. The middle photo is the aired-out, ungrouped wall. The third photo shows a grouping that I really, really love. The gap below the cow-on-black is where I put my chair. 

These are not booth shots, just pix I took during the show. 

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  • Hi Carrie, 3 really works for me. Grouping is the best way to go. I was blown away last fall when someone bought an entire wall. I know it was the grouping that make it happen. Many patrons have a difficult time envisioning how pieces go together. Great to meet you last weekend. -- Cheers!
    • thanks, Leo! Again, it is my deepest hope that they'll buy, yes, the Whole Group. Heaven! 

      Great to meet you this weekend. Best of luck with An Occasion for the Arts! 

  • I believe in groupings. Every really good show I've ever had I have sold 2 or 3 to the same person. After every bad show I always look at myself, what can I do differently. I don't think this last one was anything you or I did. It just wasn't our market. Trust your instincts.
    • Thanks, Alison - No, it just wasn't our show. But that's OK. It gave me the chance to see my new pieces together, see what I need, think about this grouping thing, etc - and see YOU! Fun to be in the show with you and have dinner together, and commiserations, too. Sorry I didn't get to say goodbye. Probably dollying my stuff to the next state... 

  • #3! I think grouping is smart. As Bill said above, paraphrasing Nels, show your customer how great they look together, help your buyer out. They may only have a small space in a corner, or they may have a whole wall that could use some help, and you've helped them. 

    One of my early podcasts was with Barney Davey an art marketing consultant, his tips for selling would probably reinforce the "to group." Mostly, as artists, we are timid about that big sale, we think with our pocketbooks, which is pretty limiting.  Here's that podcast: http://www.blogtalkradio.com/artfairs/2012/09/13/pricing-marketing-...

    • Thanks, Connie. Truly, my preference is for grouping, for all the reasons you say - and I just think the pieces look good together. I am learning not to be timid about the big sale - and it's worked! Not every time, but more than a few times. 

  • I like number two. Each piece is given its own respect and confidence. You could put all the western themes on one wall, spaced out with room to breath, ditto with flowers on a separate wall etc. You don't need to shove them together within a half inch to understand its a set. My two cents.
    • Thanks, Thomas, I appreciate the input. I do think a little breathing room is good. I had cows on one wall, flowers on another and landscapes on the third, the first day of the show, and mixed them all up on Sunday, just to change the karma. 

  • We saw Nels at the Bonita show 2 weeks ago and while he was in our booth he commented on three new but similar pieces on one wall.  He said (paraphrasing) "Good - you've got sets.  Give them a reason to buy more than one."  Sold all three to a couple about an hour later.

  • Usually the concept of grouping similar work is so that they can potentially sell together. So if you grouped correctly it could increase, not decrease your sales.

    Larry Berman

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