As per the suggestions I received, this is my new set-up & booth shot.
For the past two weeks we've been putting together a new wall setup, picked up a new canopy so I could return the borrowed one. This is what We've come up with. This will be included in my Zapplication for the Funky Ferndale Art Fair.
edit: I did my best to take the suggestions from my original booth photo of making things simple and not distracting. Thank you very much to Larry, and everyone else for your input as we worked to pull this together.
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Larry Berman
http://BermanGraphics.com
412-401-8100
The wall system looks great. Looks homemade, and a nice job, too. The carpet on the floor cleans up the surface. I'm guessing that it will be hard to hang more than a single row of framed work with the wire hanging system you're using. It's a nice clean shot that puts the main emphasis on the work displayed.
But the booth looks empty, almost too much so. If it represents the booth as you'll set it up for the show, that's great. But if you are planning to hang more than a single row of images, or more than a single tiny bin for matted prints, you may want to show that in your booth slide. Some shows are quite particular about accurate representation.
The other thing that juries pick up on is that there is no real "theme" or story to the work that is displayed. One side appears to be automotive. The back wall is nature. The left wall is a mixed bag -- one sunset, one riverboat and an architectural shot. That may hurt you the most in the long run when you try for more competitive venues.
My first year, I didn't even have a booth shot. I had a scale drawing that I mocked up and it showed where everything was going to go. I managed to get into a couple of local shows with it, and was able to improve both my booth and my skills at making a booth shot from there.
Good luck to you. It's a good start.