I would like to have a frank discussion about actual numbers, because I'm wondering if I'm missing something (math has never been my strong suit!)

I have always avoided the fundraiser shows that charge a commission on sales, for a number of different reasons.  I subscribe to the old school theory that you should aim to make 10x your show fee, so right off the bat, a 20-30% commission crushes that dream. These shows usually have a central checkout system, which makes me feel like I've lost a little control of the situation for some reason.  Generally speaking...I don't like them!

This weekend I attempted to put aside my biases, and sell my wares at Art In the Barn, in Barrington, Il.  I have heard about this show for years, and the reports were good, so I had high hopes. Here's where the frank numbers come in...I'm gonna lay it all out there on the table.  I made about $1500, which is kinda sad.  If it was a one day church bazaar that I paid $75 for, I would be happy with that.  But no, I paid $85 for an out door booth space, plus 20% for a grand total of $385 (25%, if I'm not mistaken).  Subtract the cost of goods and overhead, etc., I'm left with a whopping $365 profit.  (Over simplified for demonstrative purposes :)  Is this an acceptable number for you?

It would seem to me that it might be "fairer" to charge a booth fee OR commission, or maybe cap the commission.  After all, we artists are there to earn money too.  What is the appeal of this system to artists?  I really feel like I must be overlooking something or miscalculating, because they continue to fill the show year after year.

I would be interested in learning about the other side of this situation, or any thoughts other artists have.  If you think I'm wrong, set me straight!

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  • One could say that if a show makes its money from commission it should have more of a vested interest in bringing in buying customers.

     

  • I won't exhibit at a show that charges a commission.  It's no one's business what your sales are. It's the promoters job to sell a space and get the customers to the show (advertise). It's the artist job to sell our products.

    A commission makes me feel like "big brother" is watching over my sales day.  I'm an artist because I want to control my sales (as best I can).

  • Depends on the show. I did Oklahoma City for three years and never had less than I would consider to be great show. 20% commission and a booth fee. Great money for an April show.

    Larry Berman
    http://BermanGraphics.com
    412-401-8100

  • Depends on the show. I did Oklahoma City for three years and never did less than I would consider to be great show. 20% commission and a booth fee. Great money for an April show.

    Larry Berman
    http://BermanGraphics.com
    412-401-8100

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