Hello everyone! I'm brand new to the art fair world, only having done a few 3-hour Art Walks, so I'm going to have a lot of questions as I begin this journey.
First up... With the concept being that "people buy from people", I'm wondering if having an artist's statement displayed in my booth would be a good idea.
I'm thinking that it would help show-goers get an idea of who I am and what I do and perhaps be a good conversation starter.
Thoughts?
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I think a little bio article helps sell. People buying art really want there to be some story behind it. I have customers ask me all the time what my inspiration was for a particular piece, or how I came to be an artist. Even with my choice of framing, some customers want there to be a story, like that frame was chosen specifically for that piece of artwork to complete my vision, lol. So now I post a little 12" x 12" piece "about the artist" right by my director's chair. And I embellish just a little bit...because the real story is pretty boring!
Artist statement, bio., awards, articles about you and articles you have written about your art should all go on your web site IMO. At shows I want people to spend most of their time looking at my work rather than reading about me. Funny story: The Armed Services Network did a video of me for one of their studies for service men overseas. They filmed it in my studio. We had to do a couple sound takes as the dogs kept walking across the hardwood floors upstairs...click click click. Finally put them out. You can see how I use this stuff on my web page: www.sherersaddlesinc.com.
At one time "Art Business News" did an article on me. I reproduced the article in Photoshop and changed the pictures in the article to represent what were the most popular images I was currently selling. I had that article hanging in my booth for a few years and it did help sales.
I had color and B/W brochures for about 5 years. Quit them when they ran out as I was getting just as many custom orders from people looking at photos in notebook and taking business card. I could never really tie any specific orders to the brochures. They were always enclosed with orders for my book on saddles.
Tina Hospers > Keith PhillipsSeptember 30, 2019 at 11:50am
I didn't mention in my post above, but we also have a beautiful 3 fold brochure as well as business cards. We have a ton taken and a strong amount of people following up with orders and custom orders.
Dan McCarthy > Keith PhillipsSeptember 30, 2019 at 11:50am
I'm curious to see about this, too - and if anyone has, have they seen results from it - engagement with customers?
I used to post my 8x10 statement but felt the space was better used to display work for sale. A notebook of photos of work/process is a better choice and statement can be placed there.
We have a notebook on our desk. It has our bio, our process (with photos) all of our products, and many custom orders that we have completed. People enjoy going through it. I could do a video, but haven't had time. The notebook works well and people enjoy it.
Dan McCarthy > Tina HospersSeptember 30, 2019 at 11:50am
Replies
I think a little bio article helps sell. People buying art really want there to be some story behind it. I have customers ask me all the time what my inspiration was for a particular piece, or how I came to be an artist. Even with my choice of framing, some customers want there to be a story, like that frame was chosen specifically for that piece of artwork to complete my vision, lol. So now I post a little 12" x 12" piece "about the artist" right by my director's chair. And I embellish just a little bit...because the real story is pretty boring!
Artist statement, bio., awards, articles about you and articles you have written about your art should all go on your web site IMO. At shows I want people to spend most of their time looking at my work rather than reading about me. Funny story: The Armed Services Network did a video of me for one of their studies for service men overseas. They filmed it in my studio. We had to do a couple sound takes as the dogs kept walking across the hardwood floors upstairs...click click click. Finally put them out. You can see how I use this stuff on my web page: www.sherersaddlesinc.com.
At one time "Art Business News" did an article on me. I reproduced the article in Photoshop and changed the pictures in the article to represent what were the most popular images I was currently selling. I had that article hanging in my booth for a few years and it did help sales.
Larry Berman
http://BermanGraphics.com
412-401-8100
Does anyone use brochures to provide that information?
I had color and B/W brochures for about 5 years. Quit them when they ran out as I was getting just as many custom orders from people looking at photos in notebook and taking business card. I could never really tie any specific orders to the brochures. They were always enclosed with orders for my book on saddles.
I didn't mention in my post above, but we also have a beautiful 3 fold brochure as well as business cards. We have a ton taken and a strong amount of people following up with orders and custom orders.
I used to post my 8x10 statement but felt the space was better used to display work for sale. A notebook of photos of work/process is a better choice and statement can be placed there.
We have a notebook on our desk. It has our bio, our process (with photos) all of our products, and many custom orders that we have completed. People enjoy going through it. I could do a video, but haven't had time. The notebook works well and people enjoy it.
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