When we were on our to a craft show recently I had an idea. Or maybe it was on the way home, not that it matters. As some of you know sometimes realtors will give a gift to someone that closes a deal with them. This happened to us....the realtor gave us a Scentsy warmer and a small pack of wax deals as a thank you/housewarming gift after we closed. She came by the house and gave it to us. It had a pineapple design on it. This was 3 years ago. (Pineapple is the symbol for "welcome".)
Anyway, I got to thinking about coming up with a design for coasters that I could offer real estate agents a monogram design I have that is popular. It would be the buyer's monogram of course. I have a sample attached showing the font. I also thought that a pineapple design might be appropriate. BTW, this would be travertine coasters.
The monograms would be ordered as needed for each client. The pineapple design could be ordered in bulk. I thought that if an agent ordered the pineapple design in bulk (minimum would be say either 10 or 12) then they would get a price break. Normally I sell them for $24 retail. However if they ordered the pineapple in bulk I would sell them for say, about $16 or $18 each. (Sorry I don't have a pineapple design yet.)
The way I am thinking this is a way to offer a thank you or housewarming gift that has a personal touch, inexpensive in the whole scheme of things considering the cost of real estate, etc.
What do you think of marketing to this market? How would you approach the agents? Go to them individually? Go to the broker of the office first? Other method? Would you offer a price break on single set orders for the monogram, say $20 instead of the usual $24?