Marketing without a mailing list

Replies to This Discussion

Permalink Reply by Connie Mettler on March 10, 2010 at 9:50pm

Sheila, I have heard of some good results using Craigslist -- and the price is right -- free! I think Jon and Pat Hecker have tried this. They are members here, you might send them a message.

Can you put together a press packet for the show organizers? You say the show is well advertised and if they are hooked up with the local media there will be last minute requests from the media for story leads. How about finding out who is the arts writer for that city's paper and sending them a little something?

• ▶ Reply

Permalink Reply by Larry Berman on March 10, 2010 at 11:55pm

Put together a press kit and send hard copies to all the local media outlets. Prepare a resume and include high quality 8x10's (2400x3000 pixels) of your work and of you working. Also put all the files (text and images) on a CD and include it with the prints. Don't wait for the show to advertise, do it yourself about three or four weeks before the show. Also have a press page or section on your web site showing thumbnails of the images and the same resume where the press kit can be downloaded as a ZIP file.

Larry Berman
Digital Jury Services
http://BermanGraphics.com
412-401-8100

• ▶ Reply

Permalink Reply by Sheila Evans on March 12, 2010 at 2:21pm

Thanks to both of you. I have always been really bad about press kits, but I think I will make that my new priority project.

Larry Berman said:

Put together a press kit and send hard copies to all the local media outlets. Prepare a resume and include high quality 8x10's (2400x3000 pixels) of your work and of you working. Also put all the files (text and images) on a CD and include it with the prints. Don't wait for the show to advertise, do it yourself about three or four weeks before the show. Also have a press page or section on your web site showing thumbnails of the images and the same resume where the press kit can be downloaded as a ZIP file. Larry Berman
Digital Jury Services
http://BermanGraphics.com
412-401-8100

• ▶ Reply

Permalink Reply by Connie Mettler on March 12, 2010 at 5:01pm

Great ideas, Larry!

Larry Berman said:

Put together a press kit and send hard copies to all the local media outlets. Prepare a resume and include high quality 8x10's (2400x3000 pixels) of your work and of you working. Also put all the files (text and images) on a CD and include it with the prints. Don't wait for the show to advertise, do it yourself about three or four weeks before the show. Also have a press page or section on your web site showing thumbnails of the images and the same resume where the press kit can be downloaded as a ZIP file.

Larry Berman
Digital Jury Services
http://BermanGraphics.com
412-401-8100

• ▶ Reply

Permalink Reply by Chris Hoyt on March 14, 2010 at 7:18am

In all our years of doing shows we've never had a mailing list.

But once in a while we would find the local paper and place a paid ad in it telling about our product and saying we would be at the Veeblefetzer Festival on the Town Green next weekend. We would have a 10 percent off coupon in our ad. $50 well spent sometimes.

• ▶ Reply