Art Fair Insiders

Call for Artists, Making Money at Juried Art Fairs, Craft Shows and Festivals

Len Jagoda
  • Waverly Hall, GA
  • United States
  • Pastels, Oils, bronze
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Latest Activity

Len Jagoda commented on Connie Mettler's blog post Absolute Best Way to Ship Art? and the consequences
"They all have challenges. I use Airfloat strongboxes and include a return shipping label if shipping to an exhibition (required anyway) but also to customers. But no shipper can truly be counted upon - I am dealing with UPS on a lost package right…"
Feb 22
Len Jagoda commented on Meg Mettler's blog post Call for Artists: 16th Annual Bethesda Fine Arts Festival
"I noticed that the application states that "light weight pop up tents are not permitted" - (good by E-Z UP) but the image shown above (jeweler) appears to have one.  Is that image from the Bethesda show or some other show?  "
Dec 13, 2018
Len Jagoda replied to Dave Buerger's discussion Art shows that are successful for artists - 1st half of 2019
"What is successful for one may not be others. I try to determine if my art is a good fit to a show and if that show is likely to attract those interested and able to pay my prices.  Price is the first consideration unless you produce and sell…"
Dec 13, 2018
Len Jagoda commented on Meg Mettler's blog post Call for Artists: 28th Northern Virginia Fine Arts Festival
"Has anyone had success at this show (Northern VA Fine Arts Festival)?  Is so in what category and what price range?  "
Dec 5, 2018
Len Jagoda replied to Kyra Richter's discussion Yet Another Booth Discussion
"Some basic thoughts - The new EZ UP is pretty good and a lot stronger than the old ones. I would get a used flourish but not so with an EZ UP unless it is a newer (and less used) model.  Certainly not in the same league as flourish but an EZUp…"
Apr 23, 2018
Len Jagoda commented on Nadine booth's blog post Warning - Artist scam to watch out for
"Cousin Guido specializes in kneecaps :) would like to have an address so he could "help" Sarah and Mr. Rude Guy and a host of others who have tried to scam me.  Trust everyone but brand your cattle!"
Apr 13, 2018
Len Jagoda replied to Will Pelletier's discussion Montgomery, Al
"Contact the Montgomery Art Guild about opportunities and shows  There are several "events" at various times of the year.  Everything depends on the time of year for your visit and if you might be…"
Apr 13, 2018
Len Jagoda replied to kara unland's discussion frustration and feeling like the biggest loser
"You have some interesting stuff Kara - different from what I have seen from most other potters which translates to Product Differentiation.  That can be good but it brings marketing nuances - or niche that might make some venues less…"
Jan 15, 2018

Profile Information

Your Medium
Pastels, Oils, bronze
Years in the Art Fair Business
First show ever
Arts on the River
What is your website?
What are the best things about art fairs
Selling and award money
Worst show ever and why
Artfusion - Franklin, TN

Terrible attendance, awards were a joke very poorly managed and poorly promoted
Who referred you to Please be specific.
No one

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Len Jagoda's Blog

Is realism a lost art or is it making a comeback?

Posted on May 4, 2015 at 12:59pm 3 Comments

Seeing what juries select for exhibitions and the works that judges select for awards is interesting to me. It seems that pure realism had been overlooked often in favor of more "expressive" representations but that trend might be loosing ground; not dramatically so but somewhat. Often though the results can be telling of the preferences of the decision maker(s).  Personally, I enjoy being part of the American Artists Professional League…


Why do shows avoid placing similar work/show categories next to each other?

Posted on April 3, 2015 at 2:00pm 21 Comments

I notice how show organizers promote how they keep similar styles or categories apart. I spoke to one show organizer last week and she said that the artists don't want to be adjacent to similar "competitor" artists.  I just don't get that. I may not be well versed in art shows but I do have over 30 years of business and marketing experience. This separation is harmful to sales. 

Here's why:…


Venues for realistic traditional art

Posted on January 16, 2015 at 11:24am 7 Comments

Certain media and styles each have venues that lean towards them versus other mediums and styles.  For example, I did a show in Lexington. I thought that the location would be ideal for my work.  It turned out that the show was organized by a gallery that specialized in abstracts and the show was pointed toward, and marketing concentrated to, their customer base.  A lot of fine crafts, some photography but no realism (or very few including me).  Actually, the closest was an impressionist. A…


Comment Wall (2 comments)

At 1:10am on December 25, 2014, Connie Mettler said…

Welcome to Art Fair Insiders, Len.  Thank you for joining us. I hope you’ll find the site helpful & that you’ll share ideas and ask questions. The site is only as good as the participants make it.  We have a lot to offer one another, experienced & newbie alike.

When you have a chance, please add a photo of yourself & stop by the "Discussions" area to introduce yourself to the rest of us.

Many topics have already been discussed. We suggest you try a search of your topic before you post your question. Click the SEARCH tab at the top of the page & “search” for your topic: tents, jury fees, Ann Arbor Art Fair, the name of a show, etc. You might be surprised that someone has already asked your question.

We also ask all new members to take a few moments to read our code of conduct. Here it is, under the Discussions tab. These are the guidelines that all members need to follow to keep the community useful & helpful to all.

Each of us is unique & has a gift to share that can help someone else. We all look forward to your sharing on

Best wishes, Connie Mettler

p.s. The best way to make this system easy to use is to click on the "Follow-Email me" link at the bottom of each Forum discussion that interests you. That way the system will email you automatically whenever any

At 11:05am on April 09, 2015, Connie Mettler gave Len Jagoda a gift
Great job on the blog post, Len. Interesting and engaging question and good for you for coming back and keeping it alive. Helpful to one and all. Thanks for joining us here.

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