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Next podcast? Using Facebook to sell your art - Part 2

We've had such a good response to last week's podcast with Dave Emmons (Can you Really Sell your Art on Facebook?) that I'm considering doing a follow up. I'm looking for suggestions from you for questions and also want to know if you've had experience with selling on Facebook and if you'd like to be a guest. 

Please add your info in the comments below, so I can start planning. Thank you.

Views: 841

Comment by Jennifer Beaudoin Moffitt on February 18, 2019 at 1:12pm

I would like to hear a second round of this podcast. The first one was disappointing because just as he was getting to the 'meat' of how-to, he was interrupted by the moderator. It was super frustrating. Anyone coming to the podcast from this site does not need to be sold on craft shows. Please just let the man talk!

Comment by Mark D. Bird on February 18, 2019 at 1:15pm
I’d like to know from Mr. Emmons what was the length of time from his start on FB to gather his current fan base, and what % of his current fan base came directly from his advertising on FB...?
Thank you Connie!
Mark Bird
Comment by Alanna St Laurent on February 18, 2019 at 1:15pm

I was on the podcast, and also listened to a video that I found on his website about this program that went for over an hour. I got the gist of his program, but want to more about who has actually benefitted from this and like to hear from those who purchased and are his students. Paying $1k is a big investment and would like to know I am going to be making a sound decision.

Comment by Joan Lazarus on February 18, 2019 at 1:20pm

I'd definitely like a follow up with time for him to fully answer questions and explain the steps he followed. I am especially interested in the specifics of how he used Facebook to identify his fans. What FB tools did he use to tap into the exact demographic he was targeting? How did he use the specific analytics and stats from FB to refine and target his specific fans? Does he recommend running a FB ad vs just boosting a post - or both? 

If you have another speaker, I'd be interested in learning about using Instagram to market, the effectiveness and how one knows impact. More podcasts on using social media to market, with lots of time for the speaker to talk and explain, would be great! Thanks!!

Comment by Karen Gelbard on February 18, 2019 at 1:31pm
Facebook has a thirty day return policy which is different from my return policy. That stopped me from signing up. What do you recommend?
My policy is all sales are final. No return s without prior authorization.
Comment by Renee Dodge on February 18, 2019 at 2:41pm

For starters, I would like to hear Dave continue what he was saying when he was cut off -- about  Facebook to promote high-end work. And I agree with the first commenter about the unnecessary fluff at the top of the podcast that resulted in it being cut off at the end.

Comment by Mckenna Hallett on February 18, 2019 at 6:21pm

As someone who has written many dozens of "sales/lead/squeeze" pages for clients for several years (and have written more than a few blog posts, and teach this stuff in live seminars) I offer my advice here only because: IF his system works, it deserves to be bought by as many artists as possible. I am all about any system, course, book, method, website, podcast, video, and so on, that will help artists "Find Loving Homes for Your Art". There can be no greater cause or outcome than that!

However, I fear his sales page is going to under-perform. I want it to be successful.

From a marketing point-of-view, I would advise Dave (before there is a part-two interview!) to make some important changes to his "sales page". It rambles endlessly and pointlessly and repeats core statements TOO many times. And, it is missing several important elements needed to be more effective:

  1. Add a few dozen testimonials. Real ones with people's names and links to their sites. Not just some vague statements with quotations around them. Even a few video testimonials. Without that basic marketing 101 sales page must-dos, the entire page is ineffective. Unless he has no sales yet? If that is the case, then one must invite people to beta-test your course so you can get some real testimonials. Meanwhile, until you have proof, drop the unproven promise of a six-figure income for people who buy your system.
  2. Why bury the lead? There is a video down deep into the copy (and another one even further down almost to the end) that are under a blue banner: "Exclusive Course Preview". This is a key "proof of concept" section that deserves early discovery.
  3. Where is email gathering? Dave stated that he has 20K on his email list. Good on him! But that would be for those who are his art collectors. He needs to grow THIS new audience! The only place where he solicits sign-ups is under those aforementioned videos and with so little fanfare, I missed it on the first section! That should be the very first experience on that page. In fact, I would recommend that he does a 3-part email auto-responder series and make that the BIG push here so he can get more emails from this "new" target audience that leads them to this page "eventually".
  4. Please reconsider the six-figure income promise. I don't know where this trend began, but it is (especially in the "fake" world we are experiencing online these days) increasing seen as a red flag. Again, if he had some testimonials from real people who had taken the course and experienced this huge financial boost, then that would be a bit more believable. (What's that old saying?... Under-promise and over-deliver?)
  5. OH! And a link to your Facebook Page would be useful, too! There needs to be social proof. You say you have 80,000 fans... so "show us the money!" ;-) And show us that you follow what you preach and are trying to grow your FB page.

I hope that Dave (and others) will see that this unsolicited "advice" is offered with respect and hope. I write this list of suggestions because I care about artists. Once again: Anything that will help artists "Find Loving Homes for Your Art" MUST succeed. 

I SEE his passion, and I believe that he believes. And I believe that he has worked very hard to get to where he is now. Now he just needs to be more believable to those who venture onto his sales page.

May strong sales be with you, Dave! And thanks for all you are trying to do to help your artist community!

Comment by Larry Sohn on February 18, 2019 at 7:45pm

I understand Dave is not just trying to "give away" his secrets. He is trying to make money via selling us on buying his course. Fine, that is expected. However, if his course is that involved, deep and has a lot to learn (hence worth the $1,000), than he should be able to share many "secrets" on the podcast. At least that will allow us to find credibility.  If I am selling and the customer wants to learn something, I answer the questions, direct, fully, complete, then I proceed to do my spiel. 

So I would like to hear more content, less fluff. The testimonials offered are counter productive as they are seen as canned and disingenuous. Real verifiable testimony would do better.

I do not feel my issue with the posting of photography online and the risk f theft was addressed very well. Only part of what I wrote before, as my query, was asked and therefore the answer was not comprehensive nor applicable.

To the poster who stated about the return policy being different than Facebook's...I believe Dave stated he does not sell from Facebook. Instead he uses Facebook to direct people to his site, that is where he sells from. Therefore I believe his own return policies would be applicable, not Facebook's.

Comment by Joan Lazarus on February 18, 2019 at 9:36pm

Thank you, McKenna. Well done!

Comment by Hannah O'Connell on February 19, 2019 at 11:03am

I would be interested in learning more. I also would love to know what podcast he was referring to when he said he initially learned all the valuable info about the back end marketing strategies on facebook versus just "boosting posts". Ive heard a bit about this and would like to learn more. Obviously he does not want to share all his secrets. But direction to that podcast would be greatly appreciated. 

with gratitude,

Hannah

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