shows (83)

I just had a bad show this past weekend. Maybe you, yeah you, the one reading this did too. I have had quite a few of them this year with some glimmer of hope shows in-between to make me think, ok, maybe the economy isn't all doom and gloom. So, with my experience of having several bad shows under my belt - bad meaning not profitable - I feel I can add this to my expertise book too - an expert on doing bad shows. However, I want to illustrate that just because a show isn't profitable doesn't mean it has to spoil the whole day. There are actual good things that come out of bad shows, but you have to open your eyes and mind to see them. Here's a list of things I have learned that can make a bad show kinda fun and still walk away with a smile at the end of the day.First, I want to make it clear I am disappointed as others in my position when it comes to doing a bad show. Aside from theft or having your work destroyed, one of the worse things that can happen is not turn a profit - not be compensated for all the hard work in making the art, but go through all the motions to sell it too. So, in hopes of trying to make a bad situation better, please consider the things you can still be thankful for, no matter how rough a show can be.1. Stock. I labored until 12:30 the night before this past show, which took place in a mall, to make sure I had enough stock. After all you never know - people should be planning ahead for the holidays or take a mental note to find you again when the holidays get closer at future shows. In making extra stock, you always think - whoo hoo, I won't have to haul it all back home, it won't be as heavy then. That is something I always forget, because if a show is bad you still have to haul it all back home and sometimes more difficult to get back into the car. The good part - I don't have to make any more stock for the next show! Think about how nice that is for a moment. The simple notion of all one needs to do is simply load everything back into the car when the time comes, well, puts a big grin on my face. Perhaps you too? This is why I do not recommend putting things on sale at the end of the day to hopefully move it all is selling yourself short. Why discount your work, that is in perfect condition, so you merely have to go home and slave away to make more for the next show? Not only that, people start to expect you to discount your work at every show and will only start shopping when you lower your prices. Totally defeats the purpose, right?2. Down time = networking time. There are only so many things a person can do when there is down time at a show - rearrange your display, do an inventory check, tidy things that may get misplaced... Take this time as an opportunity to learn a little about your neighbors. Just as you have a fascinating story about how you got involved in doing art shows so do the countless others you are selling next to. You may find they have advice for you, live just minutes from where you live now or when you were younger, offer info on up-coming shows, maybe even buy from you because you never know. This past show I learned a fellow exhibitor had a birthday and a small group of us surprised her and sang Happy Birthday - she was surprised. I didn't know her, but she was so tickled to know that there are some great people out there willing to do something as simple as wish her a happy birthday, probably made her day. I also learned another vendor is from Hawaii - as I am part Hawaiian, and the last 2 hours of the show we talked about food, places, jokes, all that stuff. If I was in my 10x10 the whole time ignoring the world around me, I would have never had a good time meeting nice people, learn about how others are fairing at other shows, all making the hours pass like minutes.3. Breakdown. The first thing you think of, when you have a bad show, is how much longer before I can pack up. Maybe the thought would people notice if I pack up early creeps in your mind too? Well, most opt to pack up early. I even did - the show ran until 9:00 p.m. and I started packing at 8:00 - consolidating overstock and turning lights off. However others were out by 7:00 p.m. While you take your time breaking down and others are rushing to get out of there you realize two great things. A) You still get a few sales as the show is still open and people will only buy from those still open. B) After these people leave, it frees up a closer parking space (loading space near the entrance) where you can just pull your vehicle up without traffic congestion and get in and get out in no time.4. Doing bad shows forces you to be more observant. When I say observant I am referring to watching what others are doing and learn a little more about the lifestyle of how things work in the environment you are selling in. So many people, who have a short fuse when they have a bad show quickly blame things on everyone else. But what I saw are little things that could be improved and an even bigger picture that "fate" is out of your hands. What I saw that could be improved was that there were no real signs within the mall to let patrons know there is a craft show going on TODAY. IT was a first time show and something so obvious was just overlooked by the organizer. The show took place inside an abandoned dept. store - big and in a great locale (very secure and great access to all things like being near the food court and movie theater). However those who come to the mall on a regular basis will always assume it is a vacant area UNLESS they see something somewhere that tells them otherwise especially those who may have seen some advertising and get there and think the event is canceled because there are no obvious signs a show is going on. You also see that people don't go to a mall - or ART SHOW - and buy from everyone. They have a plan to seek the place they need to go to and if there is time, see what else there is - maybe a sale, a new shop, a new style of clothing for the season attracts your eye... So many artists/crafts people believe that every patron shops at every place - impossible! I have never seen this as what each artist offers isn't what EVERYONE needs at that very day. This is why some shows are better than others (where some shows offer such variety and attract so many people that you are bound to have good sales) or why some locations are better than others. You also pick up on tidbits regarding your target market - and in other instances who will never be a customer of yours and why. This will help you down the line when planning shows - which merchandise might move more (depending on the show) as well as focusing your work to a better line of what is more likely to sell, purging older works at the same time. In other words, having some down time really allows you to really see things they way they really are than how we all assume how things probably are.5. Count your blessings. I always think it could have been worse. I could have paid a whole lot more for the space and lost even more money - the space this past weekend was very cheap. Hind sight is always 20-20 and you learn from your mistakes, it makes us smarter for the next show we do. I was so happy it was an indoor show as it was a horribly windy and rainy day where I could have lost stock and possibly catch some sort of cold verses being dry and warm inside with a decent selection of food. I did have some sales - I probably would feel even worse if I spent the whole day not making one sale than the 5 very small ones I did have. These could very well be trivial to you all reading this, but I am a thankful person. It keeps me going. I realize that everyone isn't guaranteed the best show ever bringing "my" whole stock and at the end of the day left with a pile of money. It isn't realistic during any type of economic climate. But it makes you want to do even more at the next show - be more outgoing, set-up earlier to get some quick morning sales from some early shoppers, and of course realize what happened in the past doesn't determine how things will go at the next show (it's in the past and today is a new day).I open this up to you all - what have you learned from a bad show that has made you a better person/artist at more recent shows? Thanks and have a good week! - Michellewww.quickcraftartisttips.blogspot.com and www.bythebaybotanicals.com
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Hmmm..... do I really want to share this gem of a show? Well, it is a gem to me - perhaps not for others. This is my first year of attendance - the event's 51st year. The event location was moved this year from Presque Isle Park to Mattison Lower Harbor Park. Read the reason for change here. Some past attendees and few patrons grumbled about the move, but then many people do not adjust well to change. I personally loved the location and I certainly appreciate the organizers difficult decision to make that change. Part of that reason, as you can read in the above article, was to keep transportation via bus costs down in order not to increase entrance fees for the artists. The Presque Isle Park location required complete busing in the patrons. Once a coal pile, the area adjacent to the marina was transformed by the city of Marquette into a fabulous huge park, located a block from the downtown and surrounded by Lake Superior and marina on two sides and architectually pleasing condos on the other two sides. Marquette has some of the best bike and hiking trails I've seen and one surrounds this park - we had many hikers/bicyclists in our tent. Artists had the closest parking in the marina lot but patrons parking was in a close lot or on the downtown streets.Tent layout was structured to have artists around the parameter of the park, leaving a large center area open. I could see this open area was likely due to the drainage areas in the center. One row of artists were plagued with a water filled ditch directly in front of their tents on Sunday. Organizers filled these areas with wooden pallets, but I would have been upset at having a booth there. I would hope there will be a layout change for that area in future years. In my opinion the organizers (Lake Superior Art Association) did fantastic with respect to artist and patron comfort. Load in/out was simple. Setup was available on Friday and driving on the grass to artist booth allowed ease of setup. Not necessary to drop off, park, then set up. There were several booth areas along the outer section near the lake that were great for disabled artists as they could drive their vans up to that area and keep them behind their tents. Tent area was 12 x 12 allowing all to spread out a bit. Morning coffee/muffins were available and several volunteers continually circled the area in golf carts providing assistance to artists. If an artist needed to access their car/van/trailer, a volunteer drove them in the cart for quick retreival. I was checked in on frequently by great volunteers who offered tent sitting and any help an artist needed. In the acceptance packet each artist received instructions for a customer parcel pick up service. Stressing the importance of customer convenience, any customer parked too far away could drop off their purchase at the info tent. They then would be given a ticket and later pick up their item by driving to the marina parking lot and retreive it from the info tent.From what I observed, the selection of art was equally varied. About the same amount of photographers as jewelers, pottery, fiber, paintings etc. The venue included a childrens area and had a wonderful selection of rotating music/musicians. From what I observed, there were no buy/sell or "crafter" booths. Those not juried in to this show participated in an alternate show "The Outback" that was located about a mile away. While I did not visit that area, I heard nice comments about it.We stayed at the City of Marquette's Tourist Park (camping) and I would recommend that location to anyone with a motor home, camper or conversion van. Anyone familiar with areas immediately on any of the Great Lakes - especially in Michigan's U.P. knows the weather changes frequently. This weekend was no exception as it was lower 60's and raining one minute, then sunny and 70 the next. The majority of the weekend was rain. Sunday was the worst with morning rain lasting until about 2:00. I was very happy I did not have to tear down wet as after 2:00 the sun was great, the wind strong enough to dry the tent but not too strong as to cause concern. I read the anticipated attendance was 15,000 and while Saturday crowds were high, I think the weather kept the attendance a tad lower. Hats off to patrons - they came with their jackets & umbrellas and they purchased. While some artists were grumbling "won't be here next year", I observed a higher than average number with bags in hand. I did well, but then, much of my work is Great Lakes - Lake Superior, the U.P, and the Marquette area art. My price points ranged from $20 to $400. I nearly sold out of the $20 items (came well prepared) and had high sales in the $70 to $150 range. None of my framed items sold (unusual) but had high amount of purchases of the 18x24 matted pieces. Many were multiple purchases by individuals. Economic times are tough and I think especially in this area, patrons are comfortable purchasing more and framing their own rather than limiting their purchase to one framed item.Bottom line - I'll be back. But this event may not be for everyone. My work is so suitable for this area and I think that's what we all must do.... understand where we are likely to do well.I'll post my link to You Tube here sometime on TuesdayLinda Andersonhttp://www.andersonphotoworks.com
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Exude Success

Exude Success After putting some finishing touches on a art/craft business presentation I realized an overall theme occurring - exude success. Since the economic down turn (and even before that) I have seen countless craft artists get caught up in lively discussions in aisles at shows about the economy and how shows aren't what they used to be. I have noticed more and more craft artists are neglecting how important it is to obtain a "professional" appearance of their booth to attract customers - from new people just getting their feet wet to the seasoned vet who does the same display year after year selling the same thing year after year to boot. Tell me, have you seen those who just look like they threw in the towel before the doors open to the event? Maybe these people fall into a habit of doing Sudoku puzzles, or better yet ready to pounce on the next unsuspecting customer praying this is the person who will buy something expensive. I don't want to burst anyones bubble, but we are in control of our own success when it comes to our own art/craft business. If people are experiencing lulls in sales - of course it could be the economy and many other reasons, however if you are not putting your best foot forward then you are not exuding success. Why Exude Success? When it comes down to it people will buy from those who are successful or appear to be successful. It is almost like a popularity contest without the drama. When you see people in ones booth it is usually because there is something going on there that no one else is offering. Next time you go to a show observe the dynamics of what is going on in each and every booth around you. Notice who has something unique, what makes some displays attract a lot of people while others don't, and what are each booth owners attitude like. It shouldn't take long before you see it - the dividing line - booths with energy and booths without energy. Creating a happy vibe will in fact attract people who then pick up on that positivity which builds and builds where before long one person starts to buy something and the more follow. So, in a sense, if each craft artist would take the time to exude success using their time wisely at shows they too will find sales and others wondering what does he/she have that I don't. How to exude success: 1. Be positive. If your day starts off bad, let it go, take a deep breath, move on. You don't need to be super perky as if you had 5 cups of coffee, but doing something like smiling, WELCOMING people into your booth, offering suggestions or help, all goes a long way in winning a customers confidence and trust. 2. Dress for success. First impressions means the world of difference when it comes to customer shopping. The way you dress directly affects the way people perceive your work. The little things like trimming beards or shave, putting on a bit of make-up can go a long way especially with a great shade of lipstick, and of course dress casually and for comfort all goes a long way. It scares me when I have see some sweaty men putting up a booth and then start selling with major b.o. and sweat stains. I have observed women with the most messiest of hair dos and no make-up complaining about how their sales are so poor OR question "why are so many people trying to barter with me?". 3. Make your booth pop! Are you selling at an art fair or at a flea market? Think of all the things that makes one show more elite than the other and you'll see it is all about the way the art work and craft is displayed and merchandised. Find a happy medium where you don't get people commenting more on how beautiful your booth is than your work. And on the other side of the spectrum that if the booth is too plain where items are just sitting on one table with no style or class you also will loose customers attention. Just think - your booth is much like a mini boutique and when people shop at boutiques and nice retail shops - they want that experience. When store names like a Godiva Chocolates, Crate and Barrel, or The Gap you automatically think about what they sell and how it is presented - the same should go for your work/business. Using good lighting, a styled theme, organized merchandising where your products are on different eye levels and more should be everyone's goal. The one thing that can make or break ones booth is to have it look like all the rest at the show - think about ways to make it memorable and you will surely find buyers verses passersby. 4. Use positive language. I usually get customers and other craft artists, when I do shows, ask, so how are sales today? I usually say "its too early to tell" or "I have made some sales, but I won't know until the end of the day". Whenever someone asks a question they are testing you to see if you are more successful than the others they have encountered that day. If the weather is at least nice (and sales aren't) mention how you can't remember such a good day as today and to thank customers for coming out in such nice or bad weather too - changing a situation to a positive one. If someone shrieks about something they think is over priced, calm the situation and explain what makes the piece unique and why people buy it, never giving into their opinions. Just as there are many situations that could result in negative responses, figure out ways to make a negative situation good. 5. Have realistic expectations. I am referring to setting the the bar too high regarding expectations that could result in loosing focus on the prize. Set simple and realistic goals when doing shows or in handling business decisions. The more you are able to complete simple goals the better you will feel when it comes to your overall businesses success. You can't expect every customer who enters your booth to buy, every show can't be successful (even if past shows were always good), and every show can't always be just right for your product. The sooner people realize nothing in life is guaranteed and each person holds the key to their own success, the more likely you are achieve any goal you have your mind set on. I am a big advocate of good customer service because you want people to have a good time, have a memorable experience to want to come back, don't you? There are so many times I see a snowball effect when one upset customer or artist rants to another thus creating and uninviting aura, an almost a dead zone where no customer would venture into. The sad thing is many don't even notice it happening and blame it on other factors when the most obvious answer is right in front of them - how their inability to exude success hinders their own success. As we move forward in our art/craft show seasons, don't let the economy or other factors greatly affect how your shows will go as you can exude a positive successful business in times of uncertainty. Please think about some of these ideas and try to apply just one to your own craft business. You may be surprised to see that if you do exude success you will find success. Check out more topics like this on my own blog - www.quickcraftartisttips.blogspot.com ! Thanks - Michelle

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