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Kutztown 2009 - First Hand Account

Posted by Michelle Sholund on June 30, 2009 at 8:49pm
I was at the Kutztown Festival yesterday (June 29) and as always, had a great time. The 9 day festival held in Kutztown Festival is like a Renaissance Festival, but cut out the minstrels and 'ol English dialogue and insert PA Dutch heritage, history, and traditional folk art. I have gone to the festival for about 5 years now and primarily go as a shopper with Christmas list with many names usually checked off by the end of the day once I am done there. I haven't been able to do the event since it takes place over a 9 day period.The event has taken place since the 70's and every year gets better with age. The jury does an amazing job with a large variety of folk art and traditional art forms galore. There is about 350 artists who make up the event, plus demonstrations from artists and others such as barn raising. I have several friends who do the event each year and find it to be THE event to do (and look forward to) each year as many make at least $5,000 over that period of time with many more making about $20,000 or so - all depending on what is being sold and contacts after the event. The event also offers information about hotel and even housing options including housing options at the local college and campground info as well as opportunities in staying on site.One artist, Lin who works with recycled glass cups and creates stained glass and butterfly feeders. New to the show, Lin stated how she was just happy to be accepted into the event. After the first two days of the event being open she quickly learned it can be a very profitable event making several good sales. Monday proved to be good, despite less foot traffic. In my experience, walking the event on both weekdays and weekends, some weekdays can be incredibly busy especially if the weather cooperates. The event ends around the 4th of July with a great fireworks display. Another artist, a jewelry maker who works with leather, attended the show for the first time last year, had such a successful time found it was necessary to buy two booth spaces. So far the weeks start has showed it was the best move to ever make.Don't take my word for it, go to their website - www.kutztownfestival.com (I think that is the site address) and see for yourself. Information on how to apply and more is found there. I am seriously thinking about signing up for 2010 - maybe I will see you there! - Michelle Sholund, By the Bay Botanicals
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Tips On How To Draw Customers Into Your Booth

Posted by Michelle Sholund on August 1, 2009 at 1:28pm
The start of a sale at any art fair begins with getting customers to notice your booth. What is the best way to attract customers to your booth? Here's just 6 tips that could work for you.1. Flowers. Nice landscaping can go a long way to sell a house. Flowers on a tables in restaurants put people at ease. So why not use flowers to your advantage. Last year I have used 2-4 planters with real planted flowers as anchors for my canopy. The idea came to me as I couldn't stand looking at cinder blocks or milk jugs while I sold at fairs. When I started using the planters - the first thing customers saw "Oh, what beautiful flowers" and came closer to take a look. Guess what happens next - they look in the booth and and enter it. So, perhaps planters aren't for you, what about a simple bud vase with your state flower, rose, wildflowers placed in areas you want to draw people's attention or fake flower garlands draped around an easel of your best 2-D art work?2. Large format photography. Ever find yourself driving and NOT take a second to see what a billboard advertisement was all about? The same idea can be extended to those who walk up and down aisles at fairs. Anything big draws the eye and for artists, this works like a charm especially for those who sell jewelry or anything small in size. For about $20, take a good photo of your best selling piece to a Ritz Camera (or other photo developer) and or get it framed or made into a banner and you are set.3. Good lighting. Remember the saying, "like moths to a flame"? Well good lighting in any show booth will draw customers in like moths to a flame. Darkness, shadows, and dim spaces is a natural deterrent - gets customers thinking about dark alleyways where danger could be around the corner. If people can't SEE what you make and sell, then isn't it only natural to pass one booth up for one that is well lit? Desk lamps, strings of Christmas lights, clip-on display lights, good display lamps, etc. all can work and some work better than others all depending on what you sell. Although some fear the money to fork over for electric, hauling lights and so on is too costly, I can tell you it will at least increase your sales 25-30% if not more - I am one of those who can vouch for this tip .4. Color. Commercial products in today's market place have great bright color branding - Yankee Candle, Victoria's Secret, Coca-cola, etc. I often see "cookie cutter" booths at every show - white canopy, white backdrops, white table coverings... While we can't help that fairs require white canopies and they are so easy to find, something as simple as colored table coverings, flower garlands hiding the legs to a booth, colored curtains/backdrops, simple colored scarves accenting jeweled toned necklaces, painted wooden shelving, and so on all are simple, inexpensive ways to add color to a booth. A splash of color in a sea of white (or black) will surely catch customers eyes as long as it is soft and not too bold.5. Banner. Banners do not have to be big, full of color, or expensive. Office supply stores who have a copy/print area or places online like Vistaprint can help help you make up any kind of banner you want all in the name of getting noticed. Two lines of writing such as your business name and website or tagline can truly make a booth stand out. It has a billboard effect, but also tells customers in a matter of 3 seconds I SELL POTTERY (photography, oil paintings, candles, jewelry...). This will help weed out lookie loos and drive serious shoppers into your booth.6. Demonstrate. Every show I have attended where someone demonstrates how their work is made - it draws a crowd. This idea appeals to the "mob" mentality where if one person stops to watch, others follow suit because they see one or more doing it too that it must be something interesting. Demonstrating is also a simple way to start selling without customers catching on. To show and tell a show patron how pottery is shaped and molded, watching a painter make a blank canvas flow with color, or how the sound of a hammer striking metal to form iron work is something people just don't see every day. Doing so also authenticates your work - they will never question "do you make this or is it handmade"? Can't demonstrate at a show - see point #2 - a large format photograph of you in action working away in your workshop also works just as well.I wanted to add this tip as I have had people asking me this question and recently posted it on my blog. I thought others here may benefit from the knowledge. If you like this post all I ask is to leave a comment on my blog - www.quickcraftartisttips.blogspot.com . I want to encourage everyone though to share their tips. Have you tried any of these tips and they did or didn't work - I (as well as others I am sure) want to hear it. Thanks so much for reading!- Michelle, By the Bay Botanicals, www.bythebaybotanicals.com
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Wells Street Art Festival - A Review

Posted by Jim Parker on June 16, 2009 at 5:05pm
I did the Wells Street show in Chicago last weekend (June 13-14). I did very well there -- it was about time, as shows in Michigan so far this year have been lackluster. Briefly, the load-in is brutal, and was compounded by rain until about 1PM. After that, it gradually cleared throughout the afternoon, and people were out in droves enjoying the art, the music and buying. I saw a lot of prints going by, some larger pieces, and it kept up until Sunday night.For more in-depth coverage and a couple of pictures, read my full blog post, here:http://www.parkerparker.info/studio/blog/?p=649
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2009 ARTS ON THE AVENUE REPORT – Cedarburg WI

Posted by Linda Anderson on June 29, 2009 at 4:00pm
Held June 27th &28th, the annual “Arts on the Avenue” is a part of Cedarburg’s popular Strawberry Festival activities.This has everything most artists would stay away from. Food (it is about the strawberries), crafters (though - high end and juried in), and various “festival” activities (pancake breakfast, 5k run, contests, several music stages and commercial vendors – bike – car – windows etc.) However, with the location and its 100,000 attendances, it has always been a top selling weekend for me. More framed pieces sell at this show than at any others I do (16 this year). I sold a large amount of matted only but I had lowered my prices by $5 or $10.Cedarburg is an upscale artisan community – smack dab in the center of one of the wealthiest counties in the U.S. Not the quasi-wealthy – the real thing where the wealthiest wear t-shirts & cutoffs to avoid standing out in a crowd. I’ve always connected with wonderful commissioned work from them here – their own little decorator they call me.Arts on the Avenue is organized by a combination of (3) separate art groups - the Cedarburg Cultural Center’s Fine Art Fair, Cedar Creek Settlement’s Arts Fair and the Ozaukee Art Center’s Fine Art Fair. Applications are sent to one of the three and each has their own jury and acceptance process. No buy/sell allowed – and if discovered they are removed immediately. An arts highlight is the Annual Plein Air Painting Competition, featuring Adult & Youth Divisions, at the Cedarburg Cultural Center. On Saturday morning, registered artists can participate in a two hour Quick Paint Competition in the Historic District. Cedarburg’s entire nine block Historic District is on the National Register of Historic Places with many unique restaurants and charming shops that are a signature of Cedarburg’s tourism appeal. It is juried (with no awards) and very difficult to get into. This is my 5th year participating (10 minutes from home).This year I’ve noticed more high end crafters than typical and I counted only 3 other photographers. Jewelry, as always, was abundant as was pottery, fantastic wood creations and metal sculpture. Saturday tends to be the “out of towners” looking for an alternative to Milwaukee’s huge Summerfest activities. Sunday was mostly the Ozaukee County locals – looking for their favorite artists and ready to spend. I would estimate 90% of the crowd attends annually.Set up goes well and begins at 7am Saturday morning. It is drive up except for those inside the Cultural Center and adjacent lawn. A few of the booths in the main street area have to tear down Saturday night (beginning at 6pm) and set up again Sunday morning (no earlier than 7 am). I always have that area and really don’t mind as the location is prime and I have nice shade most of the day. Parking is wherever you can find it – but once you’ve attended, you know the hidden areas that are very close. The art area opens at 10 am but my sales start at 9. The street is elbow to elbow by 9:30 and remains so for most of the two days. There are typically more people walking the sidewalks behind the tents, getting out of the middle crowd, than at several art shows I’ve done this year. There is a food court area, but also a few food booths (ice cream, strawberries, and drinks) located among the art booths. Cedarburg has terrific wine makers and a local brewer, so those booths are also located among the art booths. They do keep the kettle corn guy and any smoky food booths well away from the art.As I mentioned – most artists would avoid this type of event and had I not been part of this area for many years, I too would stay away from any food festival events. However, I’ve been extremely successful here each year and it is a prime example to artists needing to look outside of the box – beyond their typical annually attended top tier show schedule - to carry them through this tough economic year. Plus....they are fun to do once in awhile. I sometimes get tired of seeing only high end pieces. My booth was busy continually both days and I talked so much this weekend that I lost my voice today - making hubby quite happy. But, I'm a "local" artist and these folks are always good to me. I should also mention that every year I have sold to those from England, France, Italy, Austraila and Sweden who fly in every year for this event. My Monday is consumed with international shipping.My three videos show the smallest crowds of the show. Only the last half hour of each day had less. You can check them out at: https://www.youtube.com/watch?v=zuGuyfxUA0s&feature=channel listed as Cedarburg 001, 002, 003Have a great summer everyone!Linda AndersonAnderson Photo Works Great Lakes Nautical & Nature Photographyhttp://www.andersonphotoworks.com
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Call for Entries: Amish Acres Arts & Crafts Festival

Posted by Connie Mettler on March 13, 2009 at 12:30am
amish_acres_header_010208.jpg July 30 - August 2 Nappanee, IN 350 exhibitors Deadline: April 1 The 47th annual Amish Acres Festival is seeking talented artists and craftsmen to exhibit and sell their wares around the pond at Amish Acres. Amish Acres is an 80 acre farmstead, listed in the National Register of Historic Places in the heart of Indiana's Amish country, Nappanee, IN. It is an historic attraction demonstrating three generations of the legacy of the family who lived here and a destination for travelers interested in learning about the Amish a way of life, a life nearly forgotten in today's fast paced world. Helpful information: * This event pulls from a wide region and includes an effective advertising and marketing plan that encircles Nappanee from Chicago to Detroit to Toledo and Indianapolis - expect visitors from a large geographic area who call this their favorite show * The readers of Sunshine Artist have selected Amish Acres as one of the 200 Best for the 10th year running, further ranking it the 7th Best Classic & Contemporary Craft Show in the Country * The American Bus Association chose Amish Acres Festival as one of its Top 100 Events in North America in 2008 for an unprecedented third time (2005, 2006 & 2008) * New this year: a partnership with a national pharmacy chain in our and surrounding 5 state region for Art Festival promotion amish.jpgNote from Jenni Wysong, organizer of the event: I have proactively created an Exhibitor Stimulus Package with 10% reduced fees and increased artist benefits to effect each exhibitor right in their pocketbook. I want to show them we are supporting them for our shared future health. See page 4 of the application for the details. Expect authentic Hoosier hospitality that includes: * free accessible parking * electricity * no jury fee * exhibitor discounts on hotels, theatre tickets, food and drink * $10,000 in cash awards * 60,000+ is the expected attendance based on previous years A casual family oriented atmosphere abounds as Amish Acres remains a family run business. The Festival was started in l961 and is still owned by the same family, on to its second generation of management now. There are many activities on this historic farm but the Art and Crafts Festival is a singular event and eagerly awaited by past exhibitors and patrons. Visit the website to learn more about Amish Acres and to download an application: www.amishacres.com
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call for artist

Posted by david therriault on December 18, 2008 at 12:30pm
I am hoping to start a art fair, show and sale at my retail gardenshop in maryland. we have been in business 20 years at this location and i was hopeing to gather artist that would attract more attention to this countryside location. I am a stone sculpture and would like more exposure for my work .Any suggestions on how to begin this process would be helpfull. how do i find artist to attend and how do i promote it?
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