show (106)

Post 1/28  29/11


I am pleased as punch to report that I made a rather large sale the other day; however, this is where experience separates itself from just plain old dumb luck. Realize now, that I still am a fairly relative newby with less than three years art show experience under my tent.  So, when a wonderful patron asked me, “And how much is shipping to New Hampshire?”  I played coy and said I’d have to check my book and get them a quote.  Hell, I’ve shipped paintings to Germany!  How difficult could it be to ship a piece to Keene, NH?


Well.

 

I checked my little book, and recited the quote for the USPS for a piece 36” X 24” and up to 25 lbs to NY for $85.00.  Hey, how much more could a piece 52” X 24” be? A few bucks?  Oh no no no no.  At a certain dimension, the USPS turns its back on you.  At a certain weight, UPS and FedEx just hand you Vaseline and tell you to bend over.  There is a netherworld out there in shipping, where the actual size of a package is eclipsed by its estimated weight category.  This is the best way I have to describe it, and it’s better this way, because my tequila report is interwoven with it.  Apparently, according to one private shipping company (which may be the issue) dimensions and weight cease to matter and become a nebulous area where the length x width x girth is estimated to fall within an estimated weight range, and if your package doesn’t fall within these specifications, they hand you the extra large bottle of Vaseline.  Uh huh. 

“Three hundred thirty dollars.  Plus one hundred twenty nine to build the crate.”

“Two hundred sixty five dollars, and that’s only a thousand dollars insurance.”

“Well, air will insure any amount, if you can prove its value, but ground will only insure up to a thousand.”


Hang on.  I’m getting to the tequila report.


So, after a few hours of feeling like I bit off both ends of my burrito, so to speak, I began to ask other artists which shipper they use.


“Shipper?” many of them inquired with a politely raised eyebrow. “Why would I want to use one of those?”


For the first few days of the show, my booth was peppered with fliers from private shippers advertising “free packing”, “will pick up from show”, “insurance included”.  I began to feel like a college student shopping for car insurance.  I didn’t even know there was a difference between packing and crating.


“You make your own box.”  Upon viewing my completely obtuse expression, my peeps began to explain.


“You go to Home Depot.  You grab a refrigerator box.  They’re always throwing them out, they’re free and they’re heavy duty.  You cutta the box to size.  Now, if you gotta canvas, you gotta getchaself summa masonite and putta thata on the face of it...you builda your owna box...”


Ok, so maybe I’m overdoing the Godfather bit, but it was about as big a mystery to me as say, oh, cannoli cream, cappozella, and Casa Nostra.  So, taking me under their wings, these obliging artists initiated me into Packing Your Own Artwork 101.  “Screw the shippers,” went the first commandment, “they overcharge.”


As Framer Dude is collaterally involved with this adventure, he was adamant that I buy a box from someone: “I am NOT dumpster diving for cardboard!  We’ll go to the shippers and buy a box!”

So, we went to various packers.


“I can order that size for you, it’ll be here Wednesday.”

“A 65” x 30” x 6” is $70.  Yeah, just the cardboard box, lady.  We gotta pay to freight it here.”

“You need a crate for that size.  Mine are $129.”


Uh huh.  When a shipper charges more for a box than I paid for a painting to go to Gemany, I start to get the idea that maybe I’m being played and taken for the rube I am.   I don’t like that feeling.  I retreated into my wounded manic artist persona in the truck home, feeling about as stable as nitroglycerin.  Seriously, one decent sale and I shoot myself in the foot and eat my profits with the shipping? There’s got to be a better way.  Maybe I don’t have all the money in the world, but if I bought a painting for say, 2 grand and then was told I’d have to pay 500 in shipping, I’d balk on principle and rent my own damn uhaul and driver for less!

Framer Dude suddenly changed his tune when another boothbuddy pointed out all our frigging tools.

“Can he build a crate?  I mean, it’s kinda like building a frame...I got a painting I have to ship next week, and I’d pay you to make it rather than one of these vulture shippers.”

 MacGuyver Dude pipes up.


“I can build a crate.”  

 

Today I saw the covert looks towards him with visual vocalizations of “Crates” along with fingers pointing.  He may be leaving hot dog heaven soon.


So, having been deflowered by the packing and shipping companies, one of the veteran artists who has taken me under his wing, gently tugged at my sleeve at Happy Hour yesterday and offered me a consolation/congratulation: homemade tequila by a compadre of his from Mexico.  A bit of law and trivia (are the two even mutually exclusive?): if you make your own tequila in Sonoran County, you are not allowed to call it ‘tequila’; this was called Baccanora, or something like that.  I took French and Latin in high school, what was I thinking?


“You’ll get the hang of it,” he assured me as he expertly daubed finishing touches on a commissioned painting.  What, the shipping?   “...don’t take it like a shot, just sip it.” Oh. Oops.

 

Sippin’ tequila.  This stuff had a smoky cactusy burn to it, complex and oaky and flowery, that would have made it a venal sin to mix it with anything.  Well, after a water glass of this pure cactus heaven, I stumbled back to my RV, only to find Framer Dude and another peep engaging in another consciousness-altering substance.


Feeling suitably invincible now, I acquiesced to this peep’s generous offer as well.  Which is why this blog post was not published last night, as originally intended.  Beware of artists bearing gifts.

 

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I first met Ernie (and his wife Cynthia, whom I wrote about yesterday) on the first day of setup, and was immediately in love with his hand crafted leather-and-embroidery furniture.  That’s too simplistic.  Let’s just say, I utterly regretted my Rooms to Go leather couch and loveseat purchase and am still trying to wrap my mind around a way to return them so I can have a set of Ernie’s craftsmanship.  

8871851070?profile=originalThe most amazingly butter soft leather, in grape purple.  Totally cool, totally wow.


I never knew furniture could be so creative.  This is the first piece that captured me:

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and its detail, in copper and turquoise, and yes, real python:

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Check out his other creations at nwnative.com, here's another and Ernie himself, who I have to give a shout out to for his advice to me on shipping!

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8871852067?profile=originalI also love the painting of him and Cynthia behind him, done by a friend of his.

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Expo Artists

I've decided that I'm going to post one artist a day while here at the Fine Art Expo here in Scottsdale.  My photography is lousy, my writing is amateur, but I'd like to honor all my peeps who devote ten weeks of their lives to exhibit at this wonderful show, and have extended a helping hand to me with my endless questions.  Today, for my first victim, I chose Cynthia Downs-Apodaca, who was the first artist I met here last Monday during setup.  She is the first woman I have ever met who is more of a rock geek than I am, and once you see her jewelry, you can see why.  What first caught my eye were the opals, since opals are my favorite gemstone and I can spot one at a hundred yards across an art show.  The silver wire braiding that she does is so intricate, I don't think my photos can even come close to doing it justice:

 

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She also has these fabulous pieces she calls Tidal Pools, and in this one, the bottom stone- an Australian boulder opal- actually has a teeny beach scene in it!  Talk about the intricacy in nature! 

 

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I'm also impressed whenever I see a woman firing up an acetylene torch and power tools, as she was hard at work one evening, after the show had closed.  Look for her wearable minerals at cynthiadowns.com. 

 

Cynthia, sans goggles and mask:

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I can truly say she rocks!

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Sneak Peek Peep: Lori Myers

Lori, an oil painter like myself, lives here in the Phoenix area, and the first work of hers to catch my eye was one of Kaibab Path at the Grand Canyon, a dramatic scene of this winding path that descends to the floor of the canyon.  This really captures the claustrophobia of a narrow mountain pass contrasted against the vertigo of a sheer canyon drop: 

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And because the glare was so bad, here's a detail:

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I also really liked her handling of the architecture and the light shining through in this piece,

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The first thought that struck my mind was that her scenes remind me of the Mediterranean, with her use of color and play of light; as it turns out, there is no need to go abroad to capture beautiful light: many of her scenes are of California and the Southwest, and her scenes are well known to locals.  Her work feels warm and inviting, like a Southern California summer day.

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See more of Lori’s work at www.lorimyers.com.

 

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NAIA Board Newest Member!!

A big congratulations to Carroll Swayze, newly confirmed as a board member of the NAIA. Many of you know Carroll began doing street shows at the age of 14 and never turned back. Her 40+ years experience and broad knowledge of the arts, as both an artist, instructor and show director will be a great asset to the group. She has very solid ideas and isn't afraid to stand by them. What a great day for ethics in the arts. (bells and whistle noises)

 

Way to go Carroll!!

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I have not done a show on Sanibel Island in a long time but only because I have not been in the area this time of year for the last 3 years. Boulderbrook Productions promoted this one and as usual, did a great job getting top notch artists from all over the country. It was held on the grounds of the Sanibel Community Center on Periwinkle Way- the main street in the center of the island so you couldn't miss the show if you went almost anywhere. We had 65 artist in a semi-circle around the center; some grass, some hard top sand/gravel but flat and level. This was a Friday/Saturday show; very smart as the tourists/shoppers were still here and not focused on leaving til the following day. There was a great mix of mediums and styles in glass, metal or stone sculpture, wood, clothing, pottery, watercolors, oils, and, of course, jewelry. etc.

Set up on Friday was easy as you could come anytime after 10am and there was security both nights.
With a long setup, there was less congestion trying to get vehicles in/out during the day. Tear down was a bit more hectic since the sun sets at 5:30pm and the show ended at 5pm. If you did not get it well organized and packed, you were working in the dark.

Sales started out a little slow on Friday and Saturday morning but picked up during the middle of the day. I did about as well on Friday as I did on Saturday but it was not quite up to the usual flow as
I and others I talked to were accustomed to at this show or for this area. Sales were better for me in the low to mid range but my neighbor with mixed media sold a $2 grand piece early on Friday and another big piece on Saturday along with a good number of middle range ($50-75) pieces. Sales were mixed but I felt it had a better overall rating than some other shows I have seen this fall. Several returning artists to the area had returning customers who looked for them and bought; it helps to have an email list especially for traveling customers who make this their destination every year.

I had a few customers say they come to this (or an event) at this Community House every year at Thanksgiving but were not aware of any printed advertising, just saw the road signs on Periwinkle to jog their memories. I would do this show again and think most of the artists had a good enough show to consider it again. There are always exceptions but then it depends on what you are selling and the price range. High price things definitely have a disadvantage for this year.
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Great Lakes Lighthouse Festival and Art Show

The 15th Annual Great Lakes Lighthouse Festival is now in full swing in beautiful Alpena, Michigan. It is being held at the Thunder Bay Recreational Center October 7, 8, 9, 10 and 11, 2010. There will be artists, photographer, music, helicopter rides, plane rides and boat rides to Middle Island. Visit the Great Lakes Lighthouse Museum and the wonderful lighthouses of the Sunrise Side of the state.

I am doing my first show PLUS I'm the Official Photographer for the Festival so not only to I mind my booth, I'll be running around taking pictures. Tonight was the welcome dinner and silent auction, which was a lot of fun and the food was delicious. I'll let you know how I do when the show is over.

Terri at the Drake's Nest in Ossineke, Michigan

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Estero (FL) Fine Arts show, Nov. 6-7, 2010

This young but growing show marks the kickoff of the SW Florida show season, and for me, at least, it couldn't have gone better. In fact, I set a personal best for my photography sales at a Florida show.

Now that I have your attention , I'll mention that other artists' results varied: some of the 2-D artists I spoke with who sold only original works, with no reproductions at lower price points, suffered. But there's no question about the uniformly high quality of the art, the nice balance of the mix (not too heavy on any one category), and the fine treatment of the artists. Promoter Patty Narozny and her Hotworks LLC staff know how to run a show, and this one was as seamless as could be.

Miromar Outlets, the host venue, is an upscale outlet mall (there's an oxymoron for you) with a strong identity in this well-to-do community between Fort Myers and Naples. The show takes place in a cordoned-off section of the parking lot in one corner of the mall. Setup was available all day Friday, as well as early Saturday morning. This was handy, given that a strong cold front--the first of the season in SW Florida--had ushered in storms on Thursday night and stiff breezes and near-record lows on Friday morning. So it was nice to be able to watch the skies and plan my arrival accordingly. The load-in was a snap, as you could drive right up to your booth location.

Saturday dawned crisp, clear, and still a bit breezy, but that didn't deter the crowds. I had early arrivals perusing my photos as soon as I lifted the front flap, and crowds were steady and enthusiastic all day (and, except for a lull early on Sunday afternoon) stayed that way. My last sale, at 4:15 on Sunday, was my biggest of the weekend. As mentioned earlier, though, not everyone I spoke with was praising their sales totals...so it will be interesting to hear from other artists in attendance.

Artist amenities are prominent at a Hot Works show, and although I personally don't use them as a factor in deciding which shows I apply for, I will confess they're nice to have when I stumble onto them. Patty and her staff provided coffee and water during Friday setup, roving water deliveries during show hours, and an artist award breakfast at 9 AM Sunday (which I didn't attend). No booth-sitters that I know of, though, in case you're keeping score.

We Florida artists, like most traditional retailers in the Sunshine State, are always eager for the arrival of "snowbirds" (seasonal visitors from the north and from Europe). And there's no question that they've arrived: I had a number of customers from Minnesota, Canada, Germany and the UK, in particular over the weekend. Many of them come down in October or early November, then return home to see the grandkids for the holidays, and return for the duration of the winter in the first days of the New Year. So if you're selling 2-D, it's smart to have, and make known, a user-friendly shipping policy--and even better, small sizes that will fit inside a suitcase. I've started making my own packing bags from aluminum insulation, and they're cheap enough that I can provide them at no extra charge to customers who buy my large Gallery Wraps to help protect them in transit.

It was a treat, too, to be able to drive only 20 minutes to my home each night. No hotels, for the first time since May! But it was too good to last--I'm off to the East Coast this coming week, before returning to Estero for a Howard Alan show at nearby Coconut Point mid-month. I'm crossing my fingers and hoping that the weather, and the snowbird luck, holds through Christmas.
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Pyramid Hill Sculpture Park Art Fair

Sept. 26-27,2010

Hamilton, OH

Booth Fee: $100.00

Jury Fee: $25.00

I loved the location of this show, the artists weren't cramped, we had tree lined "streets"- (they were golf cart streets). Plenty of trees and permenant sculptures behind and around the exhibitor spaces which made for a beautiful setting. Parking was close and people were there to shop. Set up was completely painless since there was room to bring your car right up to your space and get back out on Friday all day so noone was there all at the same time.

My sales were close to the 10x's the booth fee, so that rule of thumb worked for me. Sales were about the same on Sunday as Saturday so don't panic if Saturday doesn't do as well as you think it should. Another jewelry artists did better on Sunday than Saturday. If you do metal sculpture, you will do well at this show! People were walking all over the place with those things. (they were cool!) The photographer next to me did well and I think she would consider coming back, forgot to ask her. The water colorist on my other side did great work but didn't seem too happy with his sales. His stuff was great so that was unfortunate. I think the biggest thing with shows in this climate is to make sure you have a lot of options for people to look at. If they feel you don't have a big enough selection, they will go to the next booth. I found that demonstations work fantastic at shows, especially for a jeweler. Men don't always like to get stuck in our booths, especially if the show is heavy on jewlery (which is most of them), but guys like to see how things are made and will stop to look at least for a minute which is a minute more than you would have gotten. I'll be back to this show next year.

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Chadds Ford Days Art Show and Craft Fair

HI,
The Chaddsford Historical Society cordially invites you to the 45th annual Chaddsford Days held at the society's property at the intersection of rt 1 and 100 in PA. We attract 10,000+ people each year and hope to broaden our scope of artist and crafters. Regulars come every year, but we also want to provide new artists' and crafters' work to our faithful patrons! Check out www.chaddsfordhistory.org and click chaddsford days for an application and overview. OUr website is being redone to better navigate all our programs, but the application is there......Happy Weekend!
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With all the weather predictions indicating a disastrous outcome to the Rockport Art Festival, the hurricane played out just in time for a breezy but delightful event. Being my 1st time to show here, I was told that the crowds were down but most vendors had adequate though not spectacular sales. I saw a lot of driftwood bird sculptures leaving with customers and my neighbor sold a large painting along with several small ones. Mainly, all were just happy that they made expences and weren't washed out by storms.
The event is very well organized, water delivery is constant, and good food is served to vendors for a Friday night dinner buffet and Sunday morning taco breakfast. They even had air conditioned portable toilets! No complaints with their organization for the entire show. I paid extra for an electric outlet as I was told a fan was almost a have-to and I added some lights to my booth, but the outlet didn't work at first, and they immediately got in an electrician in and fixed it.
The only strange part of this show is the tent set up. Four long, narrow tents are arranged in a square. Vendors have one 8x10 half, the other half is used for a covered customer walkway, so your display must be freestanding. On the open side across from your booth, you are allowed to set up your tent facing the walkway. So if you take advantage of the extra space, you have to bring extra display equipment. You'd also want to bring plenty of tie-downs as you are right on the water's edge and the wind can get pretty stiff even without a hurricane.
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This was my first art festival I've participated of Bill Kinney's. He is a relatively a new promoter on the scene whose company name is Paragon Fine Art Festivals. The show takes place at Ship Bottom, New Jersey. It's a small beach town located on Long Beach Island, also known as LBI. It is about half way down the coast of New Jersey. The demographics of this area appear to be wealthy, at least on the island. This show is only on its second year. I don't often gamble on such new shows out of state, but I had talked to a few artists that had success at his shows and Art Fair Source Book had given this show a great review from last year sales. In fact it was rated # 44 in the country based on sales. So I took the plunge and tried something I figured was going to be a big gamble.


What happens when you gamble big can be a huge loss that makes you want to cry, as was the case for me. I had my worst sales in 5 years at an art festival. I am not going to bash Bill Kinney as I did see some positive things. I did see a fair amount of advertising (saw signs, saw full page ads in several newspapers, and even a tourist TV station ad.) Also I talked to people who heard about it on the radio. There was plenty of parking for patrons and parking for artists was only about 400 yards away. Setup and tear down went fairly smoothly with prior day setup available. Also pizza during setup was appreciated.

The weather was okay overall. Saturday was beautiful; Sunday was very humid in the morning and then threatened rain in the late afternoon. The show was officially closed an hour early to allow us to pack up before the storm hit. It was a good call, as there really weren't many people there at the time anyhow.



Despite the apparent advertising just not many people turned out, I'd estimate about 4,000 to 8,000 people with most attending on Saturday. Maybe the low turnout had to due with the fact not enough people live in the area. I thought this show was going to bring people from
New York City and Philadelphia but I don't think that happened. Maybe that was a pipe dream. Atmosphere of show was rather dull; it was just in a big field near an elementary school. No art festival program either was provided. The quality of art was varied from quality high end work to questionable. There were way too many photographers and jewelers, making up about 40% of the 140 artists at the show! There was not enough space provided for storage. Most spaces were exactly 10’x12’ with the 12 feet being on the side (not the back). There was plenty of room on the field, why not lay it out to give artists more room? Of course the worst aspect of the show was sales. I did only $250. Of fellow photographers I had talked with their numbers were 0, $200 and $800. Some photographers might have done better, but this was just a sampling from three that gave me their numbers. I talked to a few painters with sales of 0, $1800 and $3200. I talked to one sculpture artist that did about $3000. Of the dozen other artists I talked to but didn't give numbers about half did "horrible" and the other half did "okay".

Why the low turnout? I think part of the problem may be not enough people live in the area.

Long Beach Island only has a population of 3,500 people and the mainland across the bridge of Stafford Township only has 22,500 people. They need to draw people from places further out and don't think it did.

Would I do this show again? No. Would I give any of Bill Kinney's other shows a try? Perhaps I would but not likely. I think he is aiming his shows in locations and markets that might not work for me. I generally need to do shows with more people attending and with people that can visualize my whimsical work on their walls in their homes. This show provided neither for me. I am not sure I can put my finger on what sells best here, but those that sell well in
Boca Raton, Florida might have a chance here. As for me it was one of my gambles gone horribly bad. I’m over crying about it now and will soon be back at the craps table. We all gamble when we do shows, some gambles are bigger than others. Some pay out; some take all your money. All we can do is make our best judgments, based on the information we have available and throw the dice. May the dice be kind to us all.


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Summer fun in WA state

I'm staying a bit closer to home this summer as dictated by the economy and travel costs. And while I'm keeping busy with art shows and festivals in Washington state (check out my calendar page on my website), there are numerous weekends with nothing going on.

EXCEPT for Art in the Park in Leavenworth, WA. (show website, town website), this is the longest running outdoor art festival in WA. state, and they welcome newbies as well as us old-timers. Sign up for 3 weekends or the entire summer.

This event runs every weekend from May to October, and is situated in the center of a tourist town that actually advertises on TV (among other places). The show is run by artists who know what it means to set up in the early hours, and that are so personable, friendly, and helpful.

Check it out. Call Mary @ 509-548-5809 PST for more info.
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Crested Butte ?

Hi,

I just jumped into this forum and there is a load of info here!

I will be doing Crested Butte this year and it will be my first real outdoor show of the summer.

What are the experiences there? I paint abstracts (all originals) on canvas and planned to take some large show pieces and lots of small to medium work. What price range is typical buyer in CB looking for?

I'll be doing just a few festivals this year and I'm trying to get into decent ones. I sell pretty good locally, in my galleries and from my website and blog. I run a graphics business full time and wife is a professional so I don't have to sell tons to support my art habit just yet.

I'm wondering if I'm nuts to start going to festivals, but a couple of small ones have given me the bug.

Thanks!

Mark

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This past weekend I sold at the Darlington Apple Festival located in a beautiful VERY small town of Darlington, MD. This was my 3rd time selling there although I want to say I sold there 4 times, but can't really recall if I did or not. That is besides the point. I do look forward to this weekend as it usually occurs on one of the best Fall weekends we see - not too cold and rarely too hot, maybe temps reaching 75 degrees, and some of the best crowds any show has seen in the area. Vendors (and this time I am going to use the term vendors) have the option of setting up the day before (Friday starting at 5:00 p.m.) or early morning Saturday. It is an hour drive from home and decided this time I would set up on Friday and SOOO glad I did. I got to my spot just in time - same spot as in the past, where 1 minute later my neighbors brought their big trucks and tractor trailers with barely enough room to maneuver around. There are other reasons why setting up early at this show is wise. 1) It takes place throughout the whole town - not just on the main street. Spaces can be found in parking lots where churches are, all around the elementary school and in the park as well as a few other little outlets. The main street is about 5-6 blocks long and driving through the area with many willing to cause accidents getting around other people who are simply trying to find their spaces, it is not a pretty site. This occurs throughout all of set up time and then all over again in the a.m. only there are more people set up with more canopies and cars blocking aisles. 2) The show takes place both on grass and pavement and the sooner you set up the less likely you will have to contend with mud. Mud everywhere as the who drive the "big wheels" are not considerate of where they drive creating huge ruts in the grass and carrying it all over. 3) Spaces are super tight not one inch can be spared on all three sides of one booth. In the past, there was a few inches, but even this year people who buy 2 spaces couldn't put up two canopies - each space, where I was, was expected to fit in a parking space width with another behind you. When I got there in the morning to finish setting up my work, I couldn't get my sides down as I couldn't get behind my canopy or on the sides - it angered many of us. I would hate to think how I could have gotten my trimline up with all the others set up first. So, the rest of the show. After setting up many of us were thankful the sun came out - it rained that night and the forecast claimed it would be a wash out day. It was a beautiful day. The crowds showed up too. I learned, from a police officer, that last year's "gate" count was 65,000 and I believed it. I want to think it was about 60,000 this year as it seemed the crowds thinned out early. Sales for everyone were all over the place and attribute it to two things - location of your booth at the show and what you sell. A majority of the booths were geared towards country craft like stuff with berry vines, country portraits, flower arrangements, wooden toys (and if I hear another pop gun I will "shoot" someone), all kinds of jewelry, handmade kids clothes (not the crocheted stuff, but NICE clothes), alpaca fabric wearable art, mixed with some watercolors and other 2D art. All in all, I liked the variety. There is always buy/sell at this place including the pan flute players, but the Amish mums and whoopie pies as well as other nice handmade items drowned out the other "stuff" nicely - there were 250 exhibitors. The area I was in many didn't make much although it seems those of us at least made our booth. I made 2 times my booth and that isn't wonderful, but hey it could have been worse, and did have quite a bit of lookers and new fans too add to my list. One friend - Gus who is on there - did well, selling out of her table runners, place mats and the like! In the past I did quite well, and attribute this year to people not spending as much yet still come out to want to support the event. I can't fault that. So, would I do the show again? This for me is tough. I have done it years in the past (not 10 or 15 times) but want to think yes as long as the economy bounces back. The area has suffered some set backs as it is near Aberdeen Proving Ground and they had major layoffs recently and other businesses in the area closing or closed. There isn't much in the area there - no gas station or McDonalds, a few shops, one main one closed and if the economy doesn't pick up, I could see it become a ghost town despite some historic/farming attributes the town contributes to the area. At least it is close to Rt. 95 and another popular area, Havre de Grace (a sailing town with historical nautical museums and art places too). I want to add the photos are ones I took at the beginning of the day (first five mins. of it being open). The one is an aisle shot from my booth (my booth is the one with the chair on the left side) and the other is from the aisle looking down the Main Street. I do not have any special food or drink type things to report - when to the Cracker Barrel both Friday and Saturday and have to say their trout is like butter and love their service.
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Since I didn't apply to Naples National and a raft of expensive shows loomed in March, I decided that Fort Myers' downtown "Crafts on the River" would be a low-cost alternative. This non-juried, 3-day show had a booth fee of only $150, and is geared toward country craft artists and (easy, now!) buy/sell vendors. It's situated on the banks of the mighty Caloosahatchee River in downtown (or, as the Fort Myers powers-that-be are determined to call it: "The River District"). The event is an adjunct to the "Edison Festival of Light", the city's premiere in-season event, which lasts for several weeks (and includes the much better-known "ArtFest Fort Myers", which needs no explanation to this audience).

"Crafts on the River" is intended to give crafters and the buy/sell crowd a more or less equal shot at the downtown tourist dollar. Crowds were pretty light on Friday, due to the blustery weather and the fact that there weren't any other notable Festival events to lure visitors, but somewhat to my surprise those who visited, bought. My day's take wouldn't have disappointed me at a higher-end show like the previous week's Coconut Point. Most of my sales weren't to locals, but to visitors--many of whom told me that they'd come downtown because the weather was too cool to go to the beach.

Saturday's crowds were light, too, until mid-afternoon, when folks began to arrive and stake out spots for the 5:30 PM 5K run and the 7 PM float parade, both of which would pass directly by the show venue. It was a family-oriented, kettle-corn buyin' crowd that definitely didn't have art in mind...though my sales were fair and the fine paper-cast artist (a cheerful lady named Ellen) next to me had very respectable sales. The show organizer left it up to each participant if they wanted to stay open through the race and parade. Many did, including the nearby vendors of the Street Fair Holy Trinity: kettle corn, beef jerky, and Budweiser) but I shut 'er down when the sun set. Because most downtown streets are blocked off for the parade, I was worried that I wouldn't be able to get out of the artists' lot 4 blocks away. But mercifully the barricades started a block away, so it was easy to escape--despite the parade watcher who crashed the artist lot and parked his/her SUV so it blocked the rear exit to the highway I'd planned to take home. Arrgh....

Sunday was light for everyone despite the antique Corvette and auto show at curbside, as the day dawned with fair skies and warm temperatures, and the sun-starved denizens headed for the beaches in droves. Clouds and even a spritz of rain moved in not long after teardown began at 4 PM.

Lessons Learned:
* Three-day shows, especially ones with a low booth fee, can be profitable, even when the crowd isn't my usual target market.
*The vendors/artists who make country crafts work as hard all day as the "fine artists" in the upscale shows. And they're just as much fun to be around.
* Don't try running a 5K race after you've been standing up selling photography for 7 hours straight. You're not as young as you used to be!


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New
Blog Series: Forty Questions - Identifying problems and issues and
tips on solving them.



Buckle your seat belts as over the next few weeks, with the support of Connie Mettler, I will be doing a blog series regarding my 40 questions method in helping to identify problems craft artists have today and offer ideas on how to solve them. This series will be posted via my own blog, www.quickcraftartisttips.blogspot.com as well as here on Artfairinsiders.com . I encourage all to add your thoughts regarding each topic covered that will be posted either every day or every other day.

First,here's a bit of background about myself as well as how I came up with
these 40 questions...

Back in 1997 I was involved with a groupof crafts people who all shared in a need to want to do more in getting
the word out on how to become better business people, but gear it to
craft artists who do art fairs and other similar events. Through
sharing our frustrations, ideas, tips, etc. I started the Mid-Atlantic
Crafter Expo which was like a typical expo but for craft artists. What
made the event what it was is that we had 15 different exhibitors from
website designers, promoters, jury slide photographers, and two keynote
speakers and 7 other mini speakers talk about tips on designing a
website, how to organize one's workshop, report on trends of what was
going on at shows (back then), and so much more. This event helped so
many people, but due to funding I couldn't afford to do a follow up
event. Regardless this opened the door for me to do consulting work and
give talks at seminars on how to not just be a great artist but be a
great business person too. It was at this time I developed a 40
question survey to learn a little about the clients I was working with
to help identify what they their needs and problems are to come of with
some effective solutions.

At this time, Feb 10th, 2010, I am snowed in in Maryland and I have nothing buttime to share my tips, for free, on this topic. As Spring art fairs and
festivals will be around the corner (which can't come soon enough!) and the beginning of a new decade,
it is clear folks are looking for answers now. This is the best time to
work together on these questions, using both my personal experiences
and others, to share with those who follow my blog regularly as well as
with folks on
www.artfairinsiders.com .

Starting today I will be postingthese 40 questions and doing my best to answer them, not only from my
own perspective with my own business, but open it up to you, my friends
and colleagues to share your thoughts as well. I suggest answering
these questions yourself and keeping a record of your answers as we take
this adventure together in finding more about ourselves as artists as
well as being better business people too. Again, please stay tuned
every day or every other day for new blog posts and if you have any
questions yourself that you would like me to address, please email me at
mksholund@gmail.com !
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What can I say it was a perfect weekend - perfect weather, perfect setting, perfect food, perfect selection of art and craft, and yes, perfect sales. Ok, maybe I didn't sell out, but there are some who did and I did sell a lot with a few items selling out - I find that close enough. So about the Wine Festival.... 1. It has been a Maryland tradition since 1983 where legend has it in the first year they outgrew their location - it was a hit. Now it is held at the Carroll County Farm Museum, think of it as a mini Williamsburg (smaller grounds with some people traditionally dressed up - for the tours). There are about 30 Maryland wineries that come out to be judged as the Best Wine in Maryland along with other titles and even awards for novice wine makers too. There is about 80 artists and crafts people ranging from stained glass - my neighbor, various degrees of jewelry makers, floral crafts, framed artwork of all kinds, to commercial stuff as well - even the Maryland lotto people have a booth. There are no games or things like that mind you. The admission price is hefty (in my opion) $20 for designated drivers and $25 for the rest and it includes all the wine you can taste. My only beef is that vendors were not allowed to taste, requiring them to pay the same admission fee - a big turn off since they are getting a deposit and commission on from all of us. So, I didn't drink, but do have my favorite! More of that in my "Wine" Report - sorry Nels, had to do a spin on the 'ol Tequila Report. 2. What made it good. It was well organized all around. Finding ones space wasn't hard although there were no definite rows. The time of the event is great - plenty of people up until the end - 6:00 p.m. Advertising was spot on - everyone came from everywhere in Maryland and they brought money (rumor has it they surpassed 25,000 in attendance). Oh yes, the weather was so perfect - 72-74 as a high with no clouds in the sky. The fee is beyond amazing - $25 + 15%. They do allow you to apply the $25 (subtracting it) to your overall sales. Many had a great show. I did very well with about 1/2 of my stock depleted - I was really prepared for it and selling 1/2 is unheard of in my part of the woods the way the economy is going. 3. What wasn't the best. I already mentioned there was a fee for those who who were exhibiting to wine taste - yeah, still heart broken over that. IT was really muddy, but they had a ton of straw and didn't waste time putting it down. Parking was a pain - it was organized, but my booth was in the far end direction of where the vendor gate was that I couldn't drive up - due to the mud there was only a path to get to your space wide enough for one car. Which means everyone parked on the path preventing others to get to their booth - people like me. On day 2, I ended up schlepping some of my stuff to my booth - about 1/8 mile! Yes, my back is still sore. I was put in a far off area that not everyone in attendance knew about - despite this my sales were really good so I can't imagine what it would be like if I had a more visible space. I also found most exhibitors weren't terribly friendly. I did the show by myself (husband helped for 4 hours on Saturday but that was it) and usually someone will be sympathetic and ask if I want a break to go to the bathroom - no one did, only wanted to know how my sales are - weird I thought. Oh, and they were quick to tell me how to do things, like I have never done shows before when by myself I can set up my display in 1 hour and 15 mins while it takes the others 2 people and 2 hours to set up, silly people. I can't really complain though it was a great weekend and a great venue. The Wine Report... I haven't been able to find info on who won the awards for 2009. However I do have a favorite winery - Linganore Winecellars. I actually love all of their wines as many are on the sweet side as I learned about them from working at the Maryland Renaissance Festival since 2001 - and I was only 14 then :-). But have to say the Fox Hunt Blush, Sangria, Peach, and Skipjack wines are my absolute favorites. Their winery is about 30 mins from where I live so I have the pleasure of checking them out at my leisure. I didn't get to go out to dinner - I do live close by so hubby made dinner for me and just had fast food the second night. I aim to do check out a pub this coming weekend when I am also in the same city doing a Fall Festival. Heard good reviews about it. All in all, I say come to this gem of an event it is wonderful. To learn more about the other wines or the festival, their website is www.marylandwinefestival.org .
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I just had a bad show this past weekend. Maybe you, yeah you, the one reading this did too. I have had quite a few of them this year with some glimmer of hope shows in-between to make me think, ok, maybe the economy isn't all doom and gloom. So, with my experience of having several bad shows under my belt - bad meaning not profitable - I feel I can add this to my expertise book too - an expert on doing bad shows. However, I want to illustrate that just because a show isn't profitable doesn't mean it has to spoil the whole day. There are actual good things that come out of bad shows, but you have to open your eyes and mind to see them. Here's a list of things I have learned that can make a bad show kinda fun and still walk away with a smile at the end of the day.First, I want to make it clear I am disappointed as others in my position when it comes to doing a bad show. Aside from theft or having your work destroyed, one of the worse things that can happen is not turn a profit - not be compensated for all the hard work in making the art, but go through all the motions to sell it too. So, in hopes of trying to make a bad situation better, please consider the things you can still be thankful for, no matter how rough a show can be.1. Stock. I labored until 12:30 the night before this past show, which took place in a mall, to make sure I had enough stock. After all you never know - people should be planning ahead for the holidays or take a mental note to find you again when the holidays get closer at future shows. In making extra stock, you always think - whoo hoo, I won't have to haul it all back home, it won't be as heavy then. That is something I always forget, because if a show is bad you still have to haul it all back home and sometimes more difficult to get back into the car. The good part - I don't have to make any more stock for the next show! Think about how nice that is for a moment. The simple notion of all one needs to do is simply load everything back into the car when the time comes, well, puts a big grin on my face. Perhaps you too? This is why I do not recommend putting things on sale at the end of the day to hopefully move it all is selling yourself short. Why discount your work, that is in perfect condition, so you merely have to go home and slave away to make more for the next show? Not only that, people start to expect you to discount your work at every show and will only start shopping when you lower your prices. Totally defeats the purpose, right?2. Down time = networking time. There are only so many things a person can do when there is down time at a show - rearrange your display, do an inventory check, tidy things that may get misplaced... Take this time as an opportunity to learn a little about your neighbors. Just as you have a fascinating story about how you got involved in doing art shows so do the countless others you are selling next to. You may find they have advice for you, live just minutes from where you live now or when you were younger, offer info on up-coming shows, maybe even buy from you because you never know. This past show I learned a fellow exhibitor had a birthday and a small group of us surprised her and sang Happy Birthday - she was surprised. I didn't know her, but she was so tickled to know that there are some great people out there willing to do something as simple as wish her a happy birthday, probably made her day. I also learned another vendor is from Hawaii - as I am part Hawaiian, and the last 2 hours of the show we talked about food, places, jokes, all that stuff. If I was in my 10x10 the whole time ignoring the world around me, I would have never had a good time meeting nice people, learn about how others are fairing at other shows, all making the hours pass like minutes.3. Breakdown. The first thing you think of, when you have a bad show, is how much longer before I can pack up. Maybe the thought would people notice if I pack up early creeps in your mind too? Well, most opt to pack up early. I even did - the show ran until 9:00 p.m. and I started packing at 8:00 - consolidating overstock and turning lights off. However others were out by 7:00 p.m. While you take your time breaking down and others are rushing to get out of there you realize two great things. A) You still get a few sales as the show is still open and people will only buy from those still open. B) After these people leave, it frees up a closer parking space (loading space near the entrance) where you can just pull your vehicle up without traffic congestion and get in and get out in no time.4. Doing bad shows forces you to be more observant. When I say observant I am referring to watching what others are doing and learn a little more about the lifestyle of how things work in the environment you are selling in. So many people, who have a short fuse when they have a bad show quickly blame things on everyone else. But what I saw are little things that could be improved and an even bigger picture that "fate" is out of your hands. What I saw that could be improved was that there were no real signs within the mall to let patrons know there is a craft show going on TODAY. IT was a first time show and something so obvious was just overlooked by the organizer. The show took place inside an abandoned dept. store - big and in a great locale (very secure and great access to all things like being near the food court and movie theater). However those who come to the mall on a regular basis will always assume it is a vacant area UNLESS they see something somewhere that tells them otherwise especially those who may have seen some advertising and get there and think the event is canceled because there are no obvious signs a show is going on. You also see that people don't go to a mall - or ART SHOW - and buy from everyone. They have a plan to seek the place they need to go to and if there is time, see what else there is - maybe a sale, a new shop, a new style of clothing for the season attracts your eye... So many artists/crafts people believe that every patron shops at every place - impossible! I have never seen this as what each artist offers isn't what EVERYONE needs at that very day. This is why some shows are better than others (where some shows offer such variety and attract so many people that you are bound to have good sales) or why some locations are better than others. You also pick up on tidbits regarding your target market - and in other instances who will never be a customer of yours and why. This will help you down the line when planning shows - which merchandise might move more (depending on the show) as well as focusing your work to a better line of what is more likely to sell, purging older works at the same time. In other words, having some down time really allows you to really see things they way they really are than how we all assume how things probably are.5. Count your blessings. I always think it could have been worse. I could have paid a whole lot more for the space and lost even more money - the space this past weekend was very cheap. Hind sight is always 20-20 and you learn from your mistakes, it makes us smarter for the next show we do. I was so happy it was an indoor show as it was a horribly windy and rainy day where I could have lost stock and possibly catch some sort of cold verses being dry and warm inside with a decent selection of food. I did have some sales - I probably would feel even worse if I spent the whole day not making one sale than the 5 very small ones I did have. These could very well be trivial to you all reading this, but I am a thankful person. It keeps me going. I realize that everyone isn't guaranteed the best show ever bringing "my" whole stock and at the end of the day left with a pile of money. It isn't realistic during any type of economic climate. But it makes you want to do even more at the next show - be more outgoing, set-up earlier to get some quick morning sales from some early shoppers, and of course realize what happened in the past doesn't determine how things will go at the next show (it's in the past and today is a new day).I open this up to you all - what have you learned from a bad show that has made you a better person/artist at more recent shows? Thanks and have a good week! - Michellewww.quickcraftartisttips.blogspot.com and www.bythebaybotanicals.com
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If I knew now what I knew then...

If I knew now what I knew then... Ever said this? Personally, I think I have said it too many times. Despite that, we all learn from our trials and tribulations as well as things you wouldn't change for the world when it comes to learning the ropes when it comes to selling at art and craft fairs.I have to say there is a pattern many fall into from their first year to their second and so on down the line. If you don't mind taking a stroll down memory lane with me, here's how I see "the pattern" and how some of it relates to my experience - can you relate?The first year. Have you ever met a craft person who isn't more motivated to want to start their own art/craft business than during your first year? "You" are gung-ho! Motivated! The more research you do the more you find yourself believing you are on the right track or finding the tools to be on the right track as things fall into place. Then you apply for your first show and get in! The first show is the most nerve racking experience you have ever been in your life thinking "will I make money, will people buy my stuff, and worrying if you are prepared enough". Then you get there, set up and it is one of the most eye opening experiences. First, you pinch yourself - you've made it selling at a show with other people who have "made it". The next thought? Wow, there are some other displays that are much better than mine and you start talking to neighbors who are more than kind enough to play mentor to you as you take mental pictures of displays and craft objects. Third, you make your first sale! While holding in the excitement, your first customer is proud to be your first customer too (as usually you have to let them know they are your first customer). You might make a few more sales, but end up with a whole lot of compliments - a real ego booster. Then at the end of the day you are tired yet pleasantly happy it is over ... and can't wait to do another show. As you get more shows under your belt you feel more at ease talking to show patrons, talking and getting tips from your craft show neighbors, your products are improving and incorporate those mental photographs of displays to your own display.The good and the bad of "year one". The biggest lesson is learning about how shows are run and that each one is different - different size booth spaces, the "ease" of loading and unloading is different, learning how to properly price your work, and the list goes on. Another lesson is finding out all this info is something you just can't learn in a book, but have to experience. Why, because each person and their art work is different with the results being as equally diverse - there is no cookie cutter, sure fire way to get rich quick. You find that when you thought shows would be easy, just isn't as easy as you first thought and underestimated the stresses that can occur (like making stock up until midnight the day before the event or the frustrations of packing a car last minute).After my first show, I was bit by art and craft show bug. At that show my husband helped me out - I was nervous. I ended up selling out of many things - I first started out selling my homemade jams, bread and butter pickles and pumpkin and apple butter (it was during Fall show season). I did two other shows that year - both street festivals. One was good with a nice visible space but the other was in a gutter like alley and no one was able to approach my table. It is embarrassing to look back on what I considered a "good booth". One of my early embarrassing photos of my display is the one featured with this blog post. But with getting bitten by the bug you then get a sense of over confidence - wanting to apply to A LOT of shows without taking the time to know what they are really about as well as adding to your expenses - wanting better displays and so on.The second year. Most exhibitors learn what a vendor show is compared to an art and craft show put on in a high school as well as art festivals and street fair craft shows, as they branch out to try and find more of a niche. Also you start seeing hearing about shows called "juried shows" and want to learn what they are all about, if you haven't already. What usually takes the cake though is deciding if branching out to do out door fairs is worth while and the old question - which canopy should I buy enters in. Another realization is networking at shows and on craft/art websites becomes a staple in your everyday life. Meeting new friends, reading reviews of shows, learning more about the medium you work in and finding new shows to apply to, and a chance to vent or share frustrations with "on-line co-workers" helps you feel connected and not alone in woes or joys.How does this experience par with your own? Similar? Maybe in some parts but not others? So, as I am in my 7th year of doing shows, if I were to do things differently, I would probably do a little more research into shows before signing up to them. Because of this I am a big advocate in telling people check shows out first. Go to them, read reviews, email/talk to past exhibitors about their experiences - not only can you save time (wasting a day at a lousy show), you can save money too (money that can go into buying more supplies or a different show). I wish I had better table coverings than cheap cloth from Jo Annes fabrics - bed linens, professional table covers, and other similar products work so much better. Anticipating my expenses more, would be another thing I would have paid more attention to because I fell into a category of - awesome I have money, now I MUST spend it. Aside from a few shows that were truly bad, I can't say I have any regrets. I love my life of being my own boss - yes the days are longer than first expected, but the work is fun and rewarding. I have met so many awesome friends and peers that have made some of the worst show dates delightful and we look out for each other too - suggesting shows and truly getting to know each other (even their families).I hope this stroll down memory lane is either educational or at the very least entertaining. I think we all have moments of - why did I do that and learned from those experiences. Please share any of your experiences here (or on my official blog - www.quickcraftartisttips.blogspot.com). Have a great Labor Day weekend - don't work too hard! - Michelle

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