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When I applied for this show, I was looking for something close to the OKC 6-day show.  The Book & Art fair is held every year on Mother's Day weekend at the Century II exhibit hall in Wichita, Kansas as a fundraiser for the local art museum.  As the date of the show approached, my husband and I were faced with a couple of very unexpected and expensive events that had me questioning whether or not to do this one.  He talked me into going, but I chose to drive and set-up on the same day to keep my hotel costs down, something that I don't normally do.

Set-Up

Set-up is on Friday from 10 am 'til 8pm.  I arrived at 5pm and found easy parking at the loading dock.  I was able to unload quickly onto one of the provided flatbed carts and dolly my stuff to my booth space.  Set-up seemed to go smoothly for most people. Affordable electric ($35) was provided via an outlet on the floor right at your booth space, the floor was fairly level, and the aisles were wide.  I managed to finish setting up at 7:45, a respectable time when I'm by myself.

The artist's parking was an easy one block walk from Century II.  Because of my late arrival I didn't need to move my car to the artist's parking lot on Friday, just move it from the the dock space to another "loading" space.   Saturady and Sunday that short walk was much appreciated in the 100 degree heat.

The Show

The show opened Saturday morning at 10am, and there was a line of shoppers at the door.  Some of these folks went straight for the booths, others went right upstairs for the used book sale.  By 2pm the crowd had thinned out to a mere trickle and pretty much remained that way until the 6pm closing time.  Bargain shoppers abounded in the afternoon crowd, drwan in by the book sale.  The artists had plenty of time to walk around and visit in the afternoon.  I met many first-timers like myself, and one long-timer.  Several of the artists had been in OKC like myself.  All of the first-timers expressed that it would be nice to just make the booth fee for this one($200).

Sunday brought an 11am start time, and shoppers were once again lined up at the door.  Most folks managed to make early sales, but by 2 o'clock the crowd had shifted again.  The recycle metal worker across from me managed to keep the sales up for another hour or so, but most of the buying energy was gone.  At 3pm, an announcement was mad that all of the used books were on sale for $3 per paper grocery bag full, and that sucked some of the shoppers up to the balcony to look for bargains.  Several of the artists started a slow tear-down at 4:30 in preparation for the 5pm show close.  Those I spoke to didn't have great sales on either day and were gald when the show was over. 

Load Out

In anticipation of the forthcoming chaos of folks trying to leave a not-so-great show in a hurry, I brought in my own handtruck and packing materials when I arrived Sunday morning.  The flatbed carts provided by the site were in short supply at teardown and I was gald to have a place to stack my ProPanels off of the floor.  Everything was orderly and quick, and the hall was fairly empty when I departed at 6:30.

My Review

For some reason this show was very heavy on photography and jewelry.  The jewelry I get - Mother's Day and shiny, 3-D things to touch.  But photo?  I'm a photographer and this was totally not my crowd.  My stuff is higher-end, monochromatic, historic process work and this was a lower-end, 3-D, bargain-hunting crowd.  Unfortunately this show doesn't really have a website, and you're only given a list of participating artists at check-in (without a notation of medium), so reasearch can't be done prior to application or acceptance to see if your work is a good fit.  My hopes were that being sponsored by the local art museum the quality might be a little higher.

In terms of sales, under $100 seemed to be the hot price point.  A nearby jeweler sold a piece well above that mark but had give a significant discount just to make the sale.  In terms of 2-D, the hot item seemed to be the "print-in-a-bag" - no mat, just a flat print dropped in a clearbag.  Even notecards were a hard sell at this show.

In the past this show was held in conjunction with RiverFest (now held in June), which apparently brought in bigger crowds on Saturday.  This was the first year the the Book and Art show was on its own and despite a good advertising campaign the shoppers just weren't there.  And this is first and foremost a used book sale.  The art fair feels like a sideline - a few boothsitters, cookies at check-in, but that's it.  Everyone was very nice, but that doesn't put gas in the car to get you home.  If you live close by and need a filler show, this could be OK if you have lots of stuff in the $30 - $50 range.

• Parking next to or near your booth for daily loading/unloading (if you heed the advice to pull your pieces at night) for 2 hours.

•  Parking on Friday and Saturday runs in the average of $30 within a block of the square and the price goes down exponentially as you move further away.

•  The security crew is friendly and is just as excited to be there as the artists.

•   The farmers market is trying to make a living, just like us, so use your honey to catch those bees, not vinegar.  They try to accommodate upon request

•    Bus routes and subway routes are within walking distance (Philadelphia is one of the highest ranked walkable cities in the US) and can get you to your hotel across town, or very close to Cherry Hill, NJ--where allot of artist’s stayed.

•    End-of-show packing is always crazy, no matter how much space you have.  With a little patience and communication the parking spaces stretch to meet your needs.

The Coconut Grove Arts Festival is a very well run show. Attendance is high all three days, but the type of audience varies significantly over the weekend. Monday's crowd consisted mainly of tire-kickers, strollers and museum-viewers. Sunday was my best day, although the serious buyers were out early on Saturday morning. Sales for higher-end work seemed strong in our section of the show all three days, however. I was on Pan American Drive, almost at the end of the show. Traffic was slower than on Bayshore, but I still had a booth full of people until about 4PM every day. After that, it tapered off. We did have our share of fun people, including this guy who wandered in off the street.

Communication is generally good, although load-in instructions were vague. There were no instructions on how to actually reach the load-in entrance most appropriate to your booth included in the packet, just general instructions on a Google map on how to reach Coconut Grove. The load-in instructions specifically stated that no booth setup was allowed before 3PM, yet when we arrived at 3PM, it seemed like half the show was set up already. We drove around a bit before finding the right parking lot entrance. And I'm familiar with the Grove -- for artists that had never been in that area, it would have been a nightmare. Traffic in the area is very heavy, especially after they close Bayshore Drive. Expect to wait a bit. Patience will be rewarded.

Artist treatment is very good. There were many volunteers available to booth sit, and the zone captains were on hand to make sure that logistics ran smoothly. Security is great -- the show is fenced on the perimeter to allow them to collect the $10 gate fee, and it's locked up tight as a drum at night. Never had a worry about my work being safe in the tent overnight. They have a terrific hospitality area, with breakfast every day, and a nice artist awards dinner on Sunday night. They give you tickets for lunch too, but only one per booth, so if you have a spouse or a partner, you end up sharing the food. Which is decent. We had rice and beans, chicken, a bit of salad, and plantains every day. Plus a little sandwich. Enough to keep you going without having to resort to arepas, hot dogs or slushies. No free tequila, however. Boo.

The booth fee is higher than many shows. At $800, I suspect that it covers not only the venue, but also the labor costs involved in mounting the show, as well as an extensive ad campaign. There are many volunteers, good security at the entrances, and security 24/7 during the event. I even saw a volunteer on the street directing artists to the well-hidden artist dinner venue at the Atrium. Well-done, volunteers! And the artists have their own air-conditioned trailer potties, near the convention center. Bonus! And the free t-shirt was also a nice extra.

Patron traffic is very high, but the percentage of buyers on the low end was much lower than I expected. I made one really good sale, which helped to cover my expenses for the weekend, but overall, I was expecting better sales based on the reputation and the high booth fee. I did not sell a ton of bin prints, like I expected. Many of the artists near me did well, however, including two painters and a sculptor with larger work. Of course my work is less focussed on tropical themes, and here that does make a huge difference.

Reserved parking for artists at the expo center lot as well as at Lot 67, next to Pan American Drive. At $30 a space, this is a bargain. Thank you Coconut Grove, for providing affordable parking for trucks, trailers and vans. There seemed to be enough spots for everyone's trailer and van, too.

All in all, a great experience. The show was above my expectations for the artist treatment, weather and logistics. Sales were just average for me, but many of the folks around me went home very happy. The painter next to me made a great sale after closing on Monday night, and our friends up the road also had a good show. Others did not fare so well. I heard the usual rumors of zero sales, slow sales, no sales. I know I was expecting more sales than I had.

One artist did bail on Monday afternoon -- packed up, dollied out around 2:30. The show sent a golf cart down to block his vacant spot, as patrons were walking through the booth behind to get to the other side. (I think there's a chicken joke in there somewhere). Don't think he'll get invited back again.

Coconut Grove is a difficult area to navigate, and the police, security detail and show organizers did a fantastic job of getting everyone in and out of the show. The quality of the art is very, very good. The show is well-run, well-organized and deserving of its reputation. We made some new friends and connected with old friends. I'd be happy to do the show again. Four stars.

In an apparent attempt to boost artist participation at this 3rd-year show, promoter Howard Alan lowered the fine-artist booth fee to $250 and invited crafters as well.  And the weather was sunny/partly cloudy and warm, with a refreshing breeze all weekend. 

Unfortunately, those things didn't help: there were only 90 booths this year, compared with about 100 in 2010 (according to my 2010 notes).  And whereas the show was crowded with patrons in 2010 despite chilly weather, there was a drastic downturn in attendance this weekend--my neighbor and I, both centrally located in the show layout, guesstimated not over 5,000.

Wha' happened?  The Naples New Year show on 5th Ave. was only 35 minutes' drive away, and many patrons I spoke with had also visited that show (which used to be Alan's, but is now run by the Naples Art Association).  They told me that the Naples crowds were wall-to-wall.  I'm not sure about the sales.  In addition, Alan's flagship Las Olas show occurred this weekend in Ft. Lauderdale (and reportedly was packed, as well). 

Sales-wise, Bell Tower proved (for the 3rd straight year) to be a 'Sunday show': I doubled my Saturday sales total and escaped with a $750 beating (down 30% from last year). That's OK only because I live less then 10 minutes away, and the show's a great opportunity to promote my classes and workshops and do home-town networking.  My neighbor, who sells clever, beautifully painted metal wall hangings, sold four pieces at price points in the mid-hundreds and up, and was pleased.  Another neighbor, who sold silk designer clothing at moderate price points, struggled, as did a nearby fine jeweler.  Most of the 2-D artists I spoke with were unhappy or, at best, resigned.     Bottom line: I wish it were otherwise, because Ft. Myers needs and deserves a fine show other than February's "ArtFest", but based on what I saw this weekend, it looks like the Bell Tower show isn't gaining traction in the marketplace. 

It would be great if some artists who participated in Las Olas and, especially, Naples, would weigh in to give their results and perspective.

Sept. 26-27,2010

Hamilton, OH

Booth Fee: $100.00

Jury Fee: $25.00

I loved the location of this show, the artists weren't cramped, we had tree lined "streets"- (they were golf cart streets). Plenty of trees and permenant sculptures behind and around the exhibitor spaces which made for a beautiful setting. Parking was close and people were there to shop. Set up was completely painless since there was room to bring your car right up to your space and get back out on Friday all day so noone was there all at the same time.

My sales were close to the 10x's the booth fee, so that rule of thumb worked for me. Sales were about the same on Sunday as Saturday so don't panic if Saturday doesn't do as well as you think it should. Another jewelry artists did better on Sunday than Saturday. If you do metal sculpture, you will do well at this show! People were walking all over the place with those things. (they were cool!) The photographer next to me did well and I think she would consider coming back, forgot to ask her. The water colorist on my other side did great work but didn't seem too happy with his sales. His stuff was great so that was unfortunate. I think the biggest thing with shows in this climate is to make sure you have a lot of options for people to look at. If they feel you don't have a big enough selection, they will go to the next booth. I found that demonstations work fantastic at shows, especially for a jeweler. Men don't always like to get stuck in our booths, especially if the show is heavy on jewlery (which is most of them), but guys like to see how things are made and will stop to look at least for a minute which is a minute more than you would have gotten. I'll be back to this show next year.

This is an annual event held primarily on the Pearl Street pedestrian mall in Boulder, Colorado. This was my second festival ever and the second in Boulder. Set-up & tear-down were a dream for me because I was on the non-mall end of Pearl Street where I could just drive in next to my booth without having to jockey around anyone else. I expect folks who were on the mall had to maneuver around trees, trash cans and each other, making things slightly more complicated. And easy in and out was needed with temperatures around 104 degrees on Saturday. I had been warned that it could be hot, but even us locals were on the brink of heat stroke. (A quick note to the ladies - it does matter what type of underwear you put on in that kind of heat.) Management came around with juice and scones in the AM, and made just 1 trip daily for water. I had to call for a booth sitter on Saturday as the one who said she would be by in an hour or two for a potty break showed up 2 hours late. The Sunday booth sitter was much better. As for the potty, there were public restrooms down at the east end of the mall, but down on the west end where I was there was one lone porta-potty. I was glad that I had brought disinfecting hand wipes and my own roll of TP. And thanks to my toilet maneuvering I discovered that I can do yoga.

Saturday was a long day. Set-up started at 6AM and the show went to 8PM, and we were advised to remove our work for the night, so I rolled out of town at about 9PM. Sunday was better - I got in around 9AM, show started at 10AM and went until 5PM. I managed to tear down and get on the road by 6:30.

Sales were mixed. I had only one sale and that came on Sunday afternoon. The metal artist across from me was selling like hotcakes, but the potter and the digital artist adjacent to me had poor sales as well. The potter just barely made her booth fee and the digital artist only had a couple of sales as well. The three of us are all local, and it seemed to us that shoppers had a "I can always catch up with you later" attitude towards the local artists and were more likely to buy form the out-of-towners. And the mall booths are the prime real estate at this show. You can't request a booth location and if you get stuck at either of the far ends your traffic is way down.

Will I go back to this show? Not likely. Despite the reasonable booth fee, the hours, heat and lack of sales will keep me away next year, and it sounded like my neighbor wasn't interested in coming back, either. The late show hours were good for the metal artist (big, heavy things people bought just before going home), but otherwise the dinner crowd was just that - interested in the bars and restaurants. I would recommend this show to artists from outside Colorado with mid-range work only.

What happens when you gamble big can be a huge loss that makes you want to cry, as was the case for me. I had my worst sales in 5 years at an art festival. I am not going to bash Bill Kinney as I did see some positive things. I did see a fair amount of advertising (saw signs, saw full page ads in several newspapers, and even a tourist TV station ad.) Also I talked to people who heard about it on the radio. There was plenty of parking for patrons and parking for artists was only about 400 yards away. Setup and tear down went fairly smoothly with prior day setup available. Also pizza during setup was appreciated.

The weather was okay overall. Saturday was beautiful; Sunday was very humid in the morning and then threatened rain in the late afternoon. The show was officially closed an hour early to allow us to pack up before the storm hit. It was a good call, as there really weren't many people there at the time anyhow.


Despite the apparent advertising just not many people turned out, I'd estimate about 4,000 to 8,000 people with most attending on Saturday. Maybe the low turnout had to due with the fact not enough people live in the area. I thought this show was going to bring people from New York City and Philadelphia but I don't think that happened. Maybe that was a pipe dream. Atmosphere of show was rather dull; it was just in a big field near an elementary school. No art festival program either was provided. The quality of art was varied from quality high end work to questionable. There were way too many photographers and jewelers, making up about 40% of the 140 artists at the show! There was not enough space provided for storage. Most spaces were exactly 10’x12’ with the 12 feet being on the side (not the back). There was plenty of room on the field, why not lay it out to give artists more room? Of course the worst aspect of the show was sales. I did only $250. Of fellow photographers I had talked with their numbers were 0, $200 and $800. Some photographers might have done better, but this was just a sampling from three that gave me their numbers. I talked to a few painters with sales of 0, $1800 and $3200. I talked to one sculpture artist that did about $3000. Of the dozen other artists I talked to but didn't give numbers about half did "horrible" and the other half did "okay".

Why the low turnout? I think part of the problem may be not enough people live in the area.
Long Beach Island only has a population of 3,500 people and the mainland across the bridge of Stafford Township only has 22,500 people. They need to draw people from places further out and don't think it did.

Would I do this show again? No. Would I give any of Bill Kinney's other shows a try? Perhaps I would but not likely. I think he is aiming his shows in locations and markets that might not work for me. I generally need to do shows with more people attending and with people that can visualize my whimsical work on their walls in their homes. This show provided neither for me. I am not sure I can put my finger on what sells best here, but those that sell well in Boca Raton, Florida might have a chance here. As for me it was one of my gambles gone horribly bad. I’m over crying about it now and will soon be back at the craps table. We all gamble when we do shows, some gambles are bigger than others. Some pay out; some take all your money. All we can do is make our best judgments, based on the information we have available and throw the dice. May the dice be kind to us all.