Blog

TUESDAY - SEPTEMBER 16 - 4pm ET

Around just about as long as the Internet email marketing has been pooh-poohed as "old school" and no longer relevant. Our guests Mckenna Hallett and Scott Fox beg to differ.

In 1992, Mckenna launched her own business selling jewelry. Living in Hawaii she had to figure out how to reach a much wider audience. She turned to the fledgling Internet, built a website and developed an email marketing campaign. Since then Mckenna has sold more than 40,000 pieces of jewelry to more than 200 shops. Today she continues to sell steadily to over 50 shops and galleries across the nation. 

Best-selling author, Scott Fox was in Silicon Valley as the Internet was exploding into new opportunities. Instead of pursuing his intended law career he became engaged in strategizing on how to capitalize on the new technology, starting and consulting in many e-business start ups. Today he hosts a popular online business training forum, podcasts about online business opportunities, consults on new online businesses and coaches entrepreneurs worldwide.

They are both passionate about email marketing and see it as the best way to reach others - in their inboxes. They share a commitment to helping others use the power of the Internet to design successful lives. 

We talk about:

• building and growing your email list
• integrating your website with your email marketing
• ways to manage your list and possible providers
• best practices in reaching your audience
• the top reasons for using email marketing 
• email vs Facebook and other social media
• optimizing for mobile

Join us on Tuesday, August 14 at 5 pm, ET at ArtFairRadio.com for this useful episode.

A continuing topic for artists is "what good is a website for me?" "Why should I waste the time and money?" and more positively, "I have a website, how can I make it make it work better for me?"

My guest will be Scott Fox, author of Click Milliionaires: Work Less, Live More With an Internet Business You Love

Listen in as he gets down to the most strategic, smart and inexpensive ways you can:

• get a website up and running for little money
• why you need it
• quick and easy ways to implement it as a marketing tool
• how to use it to promote yourself
• ways to make it make money for you
• using Facebook as a marketing tool

You'll get great tips on how to make your website work for you without a lot of technical background and time involved. Isn't it time all that promise about websites comes true for you?

I'll be doing two shows with Scott, this one dealing with the basics of Internet marketing and a second one in October, a call-in show where you can ask him your specific questions.

P.S. Scott is my son and he is the author of three books about Internet marketing and he taught me everything I know about running websites. He recently even started an online community patterned after ArtFairInsiders.com, ClickMillionaires.com. It's been my turn to teach him a little about community management, though heaven knows that is a whole other topic!

Do you have questions you'd like me to ask him on Tuesday? Please leave them in the comments below.

Catch up on our past podcasts at the "Radio" tab at the top of this page.