art fair business (13)

Let's Celebrate!

10766277690?profile=RESIZE_400xIt is time to celebrate!  Art Fair Insiders just hit a new milestone.  We just surpassed 17,000 members.  

I started working for Connie Mettler and Norm Darwish way back in 1995 when they were heavily involved in the art fair business.  I did the framing and shipping.  Connie soon bought her first computer.  I remember she taught herself how to do so much.  She printed off address labels and kept lists of art patrons who purchased Norm's work at shows.  I remember her saying "Why do we have to learn how to do this stuff!"  It is amazing now to see how far we both have come since we didn't grow up on computers like the kids do today. 

Connie's first wesite was Art Fair Calendar.  Connie's son, Scott, was a website builder so he got her started and helped her all along the way.  She was rapidly surpassing the amount of computer knowledge that I had.  She would ask me at work if I had checked out The Art Fair Calendar.  I always had to say no because I didn't know how to find much beyond my email.  Eventually, Connie built five websites and they were all designed to help artists make a living selling art.

Eventually, Connie started building Art Fair Insiders, an online community around the nation's art fair business so artists and others could connect with one another for mutual support and fellowship.  She kept building it bigger and better adding new information pages along the way. 

Art Fair insiders was ready to launch in June of 2008.  It took a while to get the word out but eventually the artists came.  Artist CL Cunningham joined in September 2008.  By October of that year artists Carlye Crisler and Kayte Strong has joined.  The word began to spread.  Today, we have just a little over 17,000 artists, show producers, and art patrons using this website to find the information they need and to connect with each other. 

Five Hundred and Forty Nine people alone have joined us since last August 2021.  We really grew during the first year of Covid-19 when everybody was in lock down with time on their hands.  2020 was such a terrible year for artists that lots of artists were just looking for help where ever they could find it.  We began posting virtual shows on Art Fair Calendar in an effort to help keep artists in business and to try provide a type of art show for art patrons to attend.  Certainly the virtual shows could never replace the face to face in person shows but it was better than nothing.  Our goal is to evolve so that we are always useful and ready to meet any challenge so that we are always relevant and helpful to artists.

So, let's all celebrate this amazing milestone.  We will always try to be helpful.  We need your help, as well.  We need artists to be active in some way here.   The more active artists are here the more likely other artists will want to use this site.   So, please check in here at Art Fair Insiders and let us know you are using our website.  Post an occasional blog post.  Invite your friends.  Interact with each other, comment on the blog posts and discussions.  Let's all make this a great site.   

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EX(C)ITING NEWS! Connie Leaves, Mary Joins

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To all my dear friends in the Art Fair Community,

9868122467?profile=RESIZE_400xI will be leaving my post at the ArtFairCalendar.com websites and social media at the end of the year after 40+ years in the business.

The good news: I’m so proud and honored to introduce you to Mary Strope, our incoming manager. Mary and I have worked together for over 30 years in various art fair related projects. She is the perfect successor who really knows our art fair industry.

Thank you personally for your support in these endeavors over the years. I'll miss you all very much. Love to each and every one of you.
 
Connie Mettler
 
EXCITING CHANGES ~~ WELCOME MARY STROPE
 
Please join us in welcoming Mary Strope, our new Operations Manager. You may know Mary from Juried Art Services, where she assists artists, art fair and gallery exhibition directors to navigate the website (2017-current). Maybe you met her when she produced the American Craft Retailers Expo, Las Vegas (2004-2009).
 
Perhaps you read the helpful business articles she wrote for craftspeople in The Crafts Reportmagazine (2000-2004). Surely you met her if you visited or exhibited in George Little Management’s wholesale shows (1997-2004) where she managed the Handmade division at 7 gift shows from New York to San Francisco. During this time, she was a steering committee member for the Craft Organization Development Association which published The CODA Survey: Impact of Crafts on the National Economy (1997- 1998). 
 
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If you go way back, you may remember her from The Guild’s Ann Arbor Summer Art Fair (1986-1996) where she started as a student intern fresh out of college and worked her way up the ranks to eventually become the Executive Director, where she met Connie and her husband Norm Darwish.
 
Mary has also worked with or consulted for Integrity Shows, National Association of Independent Artists (NA(A), and Buyers’ Market of American Crafts. Mary, who lives in Michigan, has worked in the fine art and fine craft business, both wholesale and retail, for almost 40 years.
 
Mary’s background will be a strong addition to the team. Her depth of experience and industry-wide relationships will be a great asset helping us continue to support artists and art fairs nationwide,” says Connie Mettler, founder and Publisher of ArtFairInsiders.com; ArtFairCalendar.com; CallsforArtists.com; and ArtShowReviews.com
 
You may reach Mary via email at Mary@ArtFairCalendar.com
 
P.S. You'll be meeting Mary here on AFI, you're going to love her. She'll probably do a better job here than I did!

 

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Look what I found in our archives -- an excellent article from artist Ginny Herzog from March, 2009. You remember 2009 ... scary days for our country and art fairs.

8869188074?profile=originalGinny has now been doing shows for over 30 years and continues to be enthused about the life style and her ability to earn a living standing on street corners across America.

"Hi Connie,

Here are some of my thoughts on the Art Fair Business. It requires:

1. Creativity
2. A positive attitude
3. A gambling mentality

Yes, this is a great business, but you need to have a creative, positive attitude with a gambling mentality to survive.

1. Creative - continually coming up with different ways of marketing, depending on the economy. Bringing more affordable work to the market without compromising the integrity of your work. I may have some questions for you regarding blogs, as I see this as a possible tool to get the word out about new "ventures" and experimental marketing ideas.

(Ginny sent me this info in September, as you can see since then I have been blogging my little heart out -- actually for two years now. I do believe it is a great way to keep yourself in front of your customers.)

Mailing out postcards has been an effective marketing tool for years for me. However, More customers are reluctant to give out their postal addresses, instead, preferring email contact. So I am trying to put the contacts in folders by geographical locations. Two programs I am considering for email marketing are iContact and Constant Contact. Have you used either one?

(Ginny, I have had a Constant Contact account since 2004. It is an excellent program as it continually updates my contacts, takes care of spam, unsubscribes, subscribes, etc, and worth every penny. I currently have over 11,000 subscribers from all over the country.)

Also, I am thinking of self publishing a book of my images. Many of my most passionate collectors are architects, engineers and designers. I don't have the finances to invest in publishing but love the idea of self-publishing. One companies that interest me are Blurb. http://www.blurb.com/, and Lulu. http://www.lulu.com/en/products/.
I will look into others, as well. Have you had any experience with publishing?

(I have done promotional work with an author whose books are published by a traditional publisher. But I have done lots of research in the publishing business, including self-publishing. You might want to take a look at this book for more ideas: The Frugal Book Promoter by Carolyn Howard-Johnson. Self-publishing on demand seems ideal for your purposes. You might check out this link also: xlibris.com. Also, I'd search Amazon.com for books on the topic. I'd bet there are online discussion groups on this topic.)

2. Positive attitude
- I believe artists today need to have a positive attitude in order to survive, particularly with all of the negative news and energy in our business. Rejections from shows and poor sales constantly beat the artists down. But if you can't keep a smile and positive attitude in your booth, it will be difficult to sell yourself and your art.


(There is a thread on this site where they are talking about "snarling" artists. Yes, you know who you are. Somehow, I'm thinking, snarling at customers doesn't quite work:) Constantly staying positive is sometimes pretty hard, but this is partly a hospitality business, not a place for the asocial or introverts.)

3. Gambling mentality - We need to try new markets, new approaches to reaching our customer base, new body of work - all with possibilities of failure but with opportunities to learn and move forward from mistakes. Each trip to a show is a gamble.

(You are right on that one, Ginny. Each application, each trip, each approach to a customer is a gamble. I sometimes think art fair artists are so addicted to this business because of what Buckminster Fuller calls "intermittent reinforcement." Bang, bang, bang, winner, bang, low end sale, bang, bang, more money, etc., keeps us coming back for the "winner".)

You are someone who uses all of the above, Connie. And, I admire you for that.

Ginny"


Thanks Ginny, for the thoughts above. I appreciate hearing from you and wish you great shows this year.

Visit Ginny's website: www.herzogart.com to learn more about her and view her work.

What would you like to share? Write me a blog post and I'll see that it gets good exposure. Your fellow artists are definitely interested in what you have to say.

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8869097853?profile=originalTHURSDAY, MAY 24 - 5 PM ET

In the beginning art fairs were created and artists and art buyers flocked to attend. You were one of them. Your mother and your friends thought your work was wonderful and maybe they were right, so off you went to the marketplace. How did it go? Was it a triumph or a humbling experience?

A panel of beginner and experienced artists from various media discuss their "first time." What you will learn:

  • how they prepared
  • where they were, big or small fairs
  • how it impacted their lives
  • their biggest disappointments and their biggest surprises
  • learning from their own mistakes vs learning from other's mistakes
  • what they wish they had known then and how they used that information
  • the good, the bad and the really ugly
  • how to do three shows in three days and other extreme adventures
  • their #1 tip for a first time show

My guests: Ly Montels, Anita Feng, Haley Yurkow & Jerry Scavezze

Then your turn. CALL IN TO THE SHOW with your story: (805) 243-1338

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How making changes in his art enabled Batik artist, Amos Amit, to revitalize an art fair career that started in the 1970's, engaging his old customers and finding a new audience to appreciate his work. It also brought awards and acceptance at even more of the top shows. This is engaging and strategic advice from a respected veteran of the art fair business.

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Thinking about 2011 - what's next?

For most 2D artists the art fair season is quite slowed down, while the 3D folks have a better crack at the holiday shoppers. Most of you are reflecting back on this year's shows and making decisions about your 2011 shows. Can you answer these questions:
  1. Is the art fair business quite changed from ten years ago?
  2. Have 2009's economic woes affected your business?
  3. What adjustments are you thinking about for 2011?
  4. Tell us where you found your best shows: East Coast, West Coast, Midwest, Florida, South, Southwest. Are there differences in buying at art fairs in different regions?
All of us would appreciate the usual thoughtful analysis from you. We are almost 4000 strong now and we can help each other in the business by sharing this information. How can we help each other to make next year better?

Will you go first?
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Recession changing art fairs?

ArtFairCalendar.com (the mother of this site) and ArtFairInsiders.com made the Chicago Tribune last week! I was interviewed by writer Leslie Mann about the future of fairs, resulting in a bunch of new subscribers to my newsletters. Thanks, Leslie. Interestingly I knew almost everyone else she interviewed for the article: --Zaki Knapen, artist, a member of this site and frequent contributor --Amy Amdur, art fair producer, a member of the site and someone I've known for a long time as well as one of our advertisers --Sara Corkery, a member of this site and the editor of the NAIA's newspaper, The Independent Artist Leslie does a good job of assessing the impact of of the fairs and what artists are doing to overcome the economy. Read it here: www.ChicagoTribune.com
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Wobbly Economy May Benefit Summer Events

How is that for an upbeat headline? We are just not going to let the economy get us down. Last week I was interviewed by Chris Coates of the Suburban Journals that cover the St. Louis vicinity about my feelings about economic conditions and their effect on the summer fairs. It is a pretty comprehensive story that includes new details on the recent Belleville, IL, Fair on the Square, plus prognostications for the future. Who would have thought I would become an expert after all the years spent putting up the art fair booth in sweltering, torrential or freezing weather, dogs peeing on the tent, sweeping the streets to keep the booth clean and the rest of the unglamorous tasks associated with the art fair business? The people Chris talked to discussed not only the economy but what they are doing to combat it for their fairs. Ask Roy-el Catering co-owner Sherry Nungesser what's to blame for stagnant sales during the annual Art on the Square festival last weekend in Belleville, and the response is quick. And, for once, the recession is off the hook.... The subtle difference is an important indicator to the legions of mostly volunteers who plan, budget and execute dozens of local community and church fairs across the region every spring and summer. Many take months of coordinating and huge sums to pull off, all with the goal of boosting community spirit, raising money or both. Such conditions would seem to put community fairs in the crosshairs of the current recession, which has cut revenues for numerous groups, especially for nonprofits. But many planners are adamant that won't be the case. The reason: More people are avoiding vacations and staying home, making them a prime customer for summertime festivals oozing with community spirit. Read the rest of the article here, keep your chins up and hope for the best: Summer fair planners hope locals stay local
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Hi Connie, Denver-Series2-3-106s_small1.jpg Here are some of my thoughts on the Art Fair Business. It requires: 1. Creativity 2. A positive attitude 3. A gambling mentality Yes, this is a great business, but you need to have a creative, positive attitude with a gambling mentality to survive. 1. Creative - continually coming up with different ways of marketing, depending on the economy. Bringing more affordable work to the market without compromising the integrity of your work. I may have some questions for you regarding blogs, as I see this as a possible tool to get the word out about new "ventures" and experimental marketing ideas. (Ginny sent me this info in September, as you can see since then I have been blogging my little heart out -- actually for two years now. I do believe it is a great way to keep yourself in front of your customers.) Mailing out postcards has been an effective marketing tool for years for me. However, More customers are reluctant to give out their postal addresses, instead, preferring email contact. So I am trying to put the contacts in folders by geographical locations. Two programs I am considering for email marketing are iContact and Constant Contact. Have you used either one? (Ginny, I have had a Constant Contact account since 2004. It is an excellent program as it continually updates my contacts, takes care of spam, unsubscribes, subscribes, etc, and worth every penny. I currently have over 11,000 subscribers from all over the country.) Also, I am thinking of self publishing a book of my images. Many of my most passionate collectors are architects, engineers and designers. I don't have the finances to invest in publishing but love the idea of self-publishing. One companies that interest me are Blurb. http://www.blurb.com/, and Lulu. http://www.lulu.com/en/products/. I will look into others, as well. Have you had any experience with publishing? (I have done promotional work with an author whose books are published by a traditional publisher. But I have done lots of research in the publishing business, including self-publishing. You might want to take a look at this book for more ideas: The Frugal Book Promoter by Carolyn Howard-Johnson. Self-publishing on demand seems ideal for your purposes. You might check out this link also: xlibris.com. Also, I'd search Amazon.com for books on the topic. I'd bet there are online discussion groups on this topic.) 2. Positive attitude - I believe artists today need to have a positive attitude in order to survive, particularly with all of the negative news and energy in our business. Rejections from shows and poor sales constantly beat the artists down. But if you can't keep a smile and positive attitude in your booth, it will be difficult to sell yourself and your art. (There is a thread on this site where they are talking about "snarling" artists. Yes, you know who you are. Somehow, I'm thinking, snarling at customers doesn't quite work:) Constantly staying positive is sometimes pretty hard, but this is partly a hospitality business, not a place for the asocial or introverts.) 3. Gambling mentality - We need to try new markets, new approaches to reaching our customer base, new body of work - all with possibilities of failure but with opportunities to learn and move forward from mistakes. Each trip to a show is a gamble. (You are right on that one, Ginny. Each application, each trip, each approach to a customer is a gamble. I sometimes think art fair artists are so addicted to this business because of what Buckminster Fuller calls "intermittent reinforcement." Bang, bang, bang, winner, bang, low end sale, bang, bang, more money, etc., keeps us coming back for the "winner".) You are someone who uses all of the above, Connie. And, I admire you for that. Ginny Thanks Ginny, for the thoughts above. I appreciate hearing from you and wish you great shows this year. Visit Ginny's website: www.herzogart.com to learn more about her and view her work. She is spending most of April in Texas so maybe you can meet her there as I know a bunch of you are participating in this month's Texas shows. What would you like to share? Write me a blog post and I'll see that it gets good exposure. Your fellow artists are definitely interested in what you have to say.
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Web 2.0? An artist who REALLY gets it!

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Here's another idea for when you run out of things to do in the art fair business: build your online presence. About a year ago I discovered mixed media artist, Dolan Geiman. Not only is his art cutting-edge, contemporary and fun, he and his partner, Ali Walsh, are using all the tools of the online world to promote him and build a community around his art and ideas. I regularly receive beautifully designed newsletters full of their latest doings. Visit his website to drool over their great marketing ideas and see what you can learn to promote your art fair business.
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This post was so interesting to me and such a good example of the indefatigable spirit prevalent among art fair artists that I needed to repost it here so everyone could be inspired. Here is Barbara Sistak Baur's post of her first year at art fairs. "I purchased my very first display panels last spring from Connie. She is so gracious and she 8868640053?profile=original asked me to “report in” on my first year in the art fair business. So, here it goes – “The Unforgettable Life-Lessons I Learned During My First Art Fair Season”. Ahem – 1. How when I saw the truck fully loaded with panels, chairs, the tent, tubs of equipment and a few paintings thrown in on top of it all, is when I truly grasped the concept of “overhead.” 2. How you shouldn’t make the 500-artist show your first show. By yourself. Far away from post-26-1214628770_thumb.jpghome. ( I didn’t mean to, but I was “blown out” of my first, first show.) 3. What is feels like to be trapped under a blown-over tent and debris during a micro-burst. (Or, when someone tells you to take the artwork off the walls because a storm is coming, leave immediately.) 4. How easy is it to get a “free” charge card merchant account (and then find out how much it really costs you). 5. How heavy those weights really are. (And, I still don’t have enough of them.) 6. That 6 feet 7 inches is truly out of reach. (Even on my toes, no matter how hard I stretch.) 7. How little sleep you can get and still put up a display and talk to customers. (Note to self: don’t try that again.) 8. What a hard, 16-hour day really feels like. (It ain’t like the office!) 9. How April, May, June and ½ of July were a nightmare. (But how during the second half of July, August and Sept, I felt like a pro.) 10. The shock I felt when other artists started asking ME for advice (They must have mistaken my “finally, I know how to put this thing up in less than 3 hours” look for “seasoned.”) 11. How gratified I felt when the local museum purchased a painting. (It was the only sale that day but what a good one!) 12. How my fear of talking to people who came into my booth morphed into a steady sales prattle. (I don’t know how many customers I scared away!) 13. How (inwardly) irked I am when people comment to me, “how relaxing you must find painting.” (Yeah, right.) 14. How it feels to be not “just” an artist, but, rather, an art business entrepreneur. 15. Most unforgettable are the people that helped along the way. A very special thank you to Kathy Eaton, who been an inspiration to me and a tremendous friend and wealth of knowledge. She has gone so far out of her way to point me in the right direction, subtly let me know when I am being an idiot and has given me great advice and insights. And, of course, my husband, who -- I can’t believe it -- actually fixes mangled display panels, builds shelves for the art truck and encourages me to keep going. I hope to see and meet many of you next summer! " Barbara Sistak Baur, guest blogger
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Make More Money This Weekend?

Did you miss ArtFairCalendar.com’s second call-in teleseminar? This is your opportunity to own a transcript of the conversation, 29 pages on 20 topics submitted by artists. It is full of helpful insights to dilemmas faced by beginning art fair artists.

Recently we held our second teleseminar where I answered questions from my subscribers about art fairs. We recorded the session and it is now available as an e-book on the ArtFairCalendar.com web site for purchase – at a great introductory price. Click here right now to purchase the brand new e-book “Teleseminar II - Getting Into Art Fairs: 20 Questions Answered.” Look for the “Buy Now” button on the right sidebar. Some of the topics addressed: * what are some of the best items for art fairs? * what style of art is most in demand? * how do I raise money to get started? * what are the best sources for finding art fairs? * what sells and where? * how do you tell the difference between shows with buyers and shows with lookers? * what are art fairs looking for in the application? * why do I need a booth slide? what is a booth slide? * how do I arrange my booth? * how do I determine a price? Here is what some of the participants had to say: Hi Connie, I missed the first teleseminar, but listened to the second one that was yesterday. Thanks to your website I am very busy this summer beginning tomorrow (Warren Co. Festival of the Arts) till August 23rd (Mason Heritage Festival). I had some concerns about booth display and yesterday’s teleseminar gave me confidence. Thank you again and feel free to use my comments as a testimonial. Also, since English is the 5th language to me feel free to proofread before you use any of my emails :). Konul Zwolinski Connie, Wanted to thank you for providing me the opportunity to join the call. Great information, and you organized the presentation of the topics very well, each flowed into the other. Can’t wait for the next seminar. You mentioned the possibility of focused calls - booth design would be most helpful. Would save a lot of trial and error. Thank you, JR Lamartine Connie, I found your seminar helpful and informative. I look forward to future opportunities. i have just gotten started in this business, so I welcome all sources of experience and support. Please keep me on your e-mail list. I can anticipate using more of your services, in the future. Enlightened Images,LLC www.enlightenedimages.net Thank you Constance: I’m looking forward to reading what the two of you had to say. Even with a more than 30 year history of painting and 2 masters degrees in Painting I’m having no luck even being accepted to Festivals. Any tips that help will be greatly appreciated. Jim
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