Crafts at the Cathedral, a fine juried crafts show that benefits the work of the Cathedral Church of St. John the Divine and its congregation, takes place in the center of the nave and most of the crossing of the world's largest gothic cathedral. The Cathedral is of enormous scale and beauty. The floors in the nave are of green Vermont slate, the soaring columns, the gothic arches, spectacular stained glass windows--St John the Divine is overwhelming in its beauty.
What better location to show off your work? The Cathedral is a prime tourist destination. Situated on the bustling Upper West Side just south of Columbia University, Teacher's College, Jewish and Union Theological Seminaries and the Manhattan School of Music, visits are highest during the holiday season.
Crafts at the Cathedral supports artisans who are creating beautiful work with their hands in these days of high-tech and cheap imports. It is our goal to make the experience of exhibiting in the Cathedral wonderful. Funds raised are used to support outreach to the poor, especially to children.
The old-fashioned printed postcard remains very effective. To this add posters in the neighborhood, listings in New York media, radio interviews, social media, etc. The Cathedral uses a top public relations firm to promote its events.
The jury uses ZAPP first. All jurors are also artists with lots of experience showing their own work. Artists who have done the show for years are given extra points. The percentage of new artists each year is about 30-40%.