Art Fair Insiders

Call for Artists, Making Money at Juried Art Fairs, Craft Shows and Festivals

Please enjoy the first episode of our new Art Fair Artists' Success Show podcast. 

The premiere episode, "Online Marketing for Artists 101," features an interview with Scott Fox, my son, author, Internet marketing expert and host of his own community that encourages online entrepreneurs,

Scott has been instrumental in the birthing of my websites and grew up in the art fair business, working for us (my husband Norm Darwish is a photographer), and learning the art fair business by attending more art fairs than he ever hoped to attend.  His inside perspective makes this interview even more compelling and useful to artists.

Listen to the episode here online by clicking on the player widget below.


If you can't see the player widget above, click here to visit the show page at

Click here to download a free MP3 of this podcast to take it with you when you are traveling and share it with your friends. (Right click - Save As to save a copy to your PC's hard drive.)

Listen to this free podcast to learn:

  • tips on cheap and easy website building
  • email marketing strategies
  • building your online "social media" presence
  • the online asset artists can build as an "electronic retirement plan"


Many thanks to presenting sponsor and for sponsoring this podcast.

This is the first in a planned continuing series of podcasts about the art fair business.

Episode 2 will be a discussion with Amy Amdur and Howard Alan in December.  Please click here to email me your questions for Howard and Amy.

Please click below to "like" and "share" and "+1" this podcast
if you'd like to hear more like it?


Views: 496

Comment by Rod Melotte on November 29, 2011 at 4:26pm

One thing he did not mention about email lists!  I have one with about 150 but it's just a bunch of email addresses - I need to find a good cheap way to handle lists where people can unsubscribe and so forth.  Plus now I can not blast 150 names out because of Yahoo only let's you go 20 at a time.




Comment by Scott Fox on November 29, 2011 at 4:56pm

Hi Rod,

Glad that you enjoyed the first edition of Art Fair Radio.

There is no good free way to manage an email list.  But if you are willing to spend just $10-$20/month, you can get good service from lots of companies.

I recommend several different companies in this blog post that may be helpful to you:

Spending this small amount of money is truly a good investment.  As we discussed during the show, an email list is an asset.  Investing in growing one can help you build an "electronic retirement plan" that helps you keep selling your art online even after you've retired from doing shows.

I hope that helps?



Comment by Rod Melotte on November 29, 2011 at 10:24pm

The question is I always wonder if all of my emails go into SPAM boxes!!  Is there anyway to tell?  I would LOVE to have a way of having people opt out.   I know my monthly (at least) list has gottin me more business and my daily blog(s) help a lot.  

2 blogs

1 website

active facebook

hate Twitter so I don't

LinkIn? (or whatever - not sure what it is)

hmmm what else can I get into.  :-) 


OH - thanks for the link!! 

Comment by Nels Johnson on November 30, 2011 at 7:18am

Just spent 44 lovely minutes listening to the ArtShowRadio--took four pages of notes.  It is all pure gold.

Just to let the rest of ya know.  I started on Weebly,Sunday, for three hours, then spent five hours on Monday and two hours yesterday and I made it thru the three levels of wesites Scott talks about.  I have a lot to still learn--SEO,keywords,shopping cart, show schedules, email lists--but guess what folks, I am a good student and I will fly into the 22nd Century on wings of a golden bird--there's gold in the internet and I am going to mine some of it.           thanks for the tips Berman/Parker/Stern

Comment by Pat Falk on November 30, 2011 at 11:49am

I listened and heard much valuable information.  One way for email receivers to unsubscribe is to have them reply "unsubscribe" and then manually take them off your list.  It takes a little time on your part, but it's free.

Comment by Scott Fox on November 30, 2011 at 1:22pm

Rod -Yes, many emails will get caught in spam filters.  But that's life these days.  Just one sale per month will more than cover your email service fees - and people are much more likely to buy if you remind them.

Pat is right - that's the free way to manage an email list.  If you have a decent sized list, however, that manual approach gets old quickly.  It's distracting, time-consuming, and most customers want the instant confirmation of removal that is the industry standard these days.  I'd rather see you spend your time on your art than managing unsubscribes.

Nels - Glad that you enjoyed the show.  Thanks for all of your participation here at AFI.  As for your new website I'm certain you can master it and I'd be happy to help.

Go, go, go!!  :)



Comment by Annette Piper on November 30, 2011 at 4:16pm

Just downloaded it to listen to when I have some spare time :)  Looking forward to it!


Comment by Mary Anne Maslanka on December 7, 2011 at 11:04am

I know I am a little late asking this, but I now have the time to listen to this program, but can't find it.  Can you help me?  Thanks

Mary Anne Maslanka

Comment by Connie Mettler on December 7, 2011 at 11:33am

Click on the player widget in the post up above, Mary Anne, and that will let you listen to the show online right away. 

If you can't see that widget, try the other links there (including downloading an MP3 file to listen later if you'd like).

The show has gotten a lot of "listens" and is full of good info.

p.s.  We have also added a RADIO link to the menu bar at the top of every page so you'll easily be able to find future episodes, too.


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