Art Fair Insiders

Call for Artists, Making Money at Juried Art Fairs, Craft Shows and Festivals

Richard L. Sherer
  • Franktown, CO
  • United States
  • Leather
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Richard L. Sherer's Friends

  • Pat Sloss
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Richard L. Sherer's Discussions

Contrarian View

Started this discussion. Last reply by Judy Christian Sep 14, 2020. 1 Reply

An artist friend stopped by the studio yesterday to pick up some leather. During COVID-19 he is taking a plein air class, but he is not a painter. He commented that otherwise, he is building…Continue

Shipping with USPS

Started this discussion. Last reply by Peggy & Michael Anton Aug 6, 2020. 5 Replies

I you are concerned about shipping your art with USPS, be informed about what is going on in Congress:Here is a petition to sign to hopefully help people working at USPS and override the mess that is…Continue

IS THIS "BUY SELL"

Started this discussion. Last reply by Larry Sohn Aug 16, 2019. 10 Replies

Awhile back I was at a show and was looking at some fine craft. I admired the work and then was told that the "artist" only designed the pieces but they were actually made in Europe.  That was a…Continue

 

Richard L. Sherer's Page

Latest Activity

Richard L. Sherer commented on Barry Bernstein's blog post Birmingham, Birmingham, Greatest City in Alabam.'..
"During set up at Golden one year, a pre-thunderstorm gust of wind picked up a half assembled pop up, and dropped in  down on an artist's brand new Suburban, denting and scratching it.  EXPENSIVE BODY WORK! for flying booth artist.…"
Wednesday
Richard L. Sherer commented on Barry Bernstein's blog post Birmingham, Birmingham, Greatest City in Alabam.'..
"Troy Smith  thanks for commenting. ACT provides a valuable service to artists whose businesses do not require the extensive coverage like mine.  You guys are the lucky ones. "
May 5
Richard L. Sherer commented on Barry Bernstein's blog post Birmingham, Birmingham, Greatest City in Alabam.'..
"Insurance is often overlooked by newcomers so discussions of all aspects are important to artists. I incorporated (Sub S) back in the 1970's for product liability for equestrian products, then expanded coverage for shows in early 1990's.…"
May 4
Richard L. Sherer commented on Larry Berman's blog post Meeting Famous People at Art Shows
"Judge Judy in Jackson, WY, Michael Martin Murphy at Copper Mtn,. CO, some Tombstone Extras, Larry Hagman double, other extras wanting historic preproduction gun leathers. More meaningful were teachers now retired who taught our kids 30 plus years…"
May 3
Richard L. Sherer replied to Fletcher Dean's discussion Would I be crazy ... ?
"Sounds nuts to me but would depend on how much traffic you have at one time. Get help. Jean has been my helper for over 20 years. Eight hours to set up ($50K of merchandise including 600 belts on the walls) and about 4 hours knock down. Sometimes…"
Apr 30
Richard L. Sherer replied to Jay Snively's discussion Do you take a step ladder with you?
"Yes, I have always used a 6' stepladder. The upper 4' of my walls are pegboard and I need the ladder th hang the sheets and place hooks for my leather goods. It is also essential for reaching the top top rail at 7.5' for anchoring…"
Apr 27
Connie Mettler commented on Richard L. Sherer's blog post SQUARE SCAM
"Always a good tip, Richard.  This isn't a square scam, but it is one of those old ones I just received "moving out of the country and want to surprise my wife" Re: Artwork Needed Thanks for the message,  I must tell you I…"
Apr 27
Kaytee Sumida commented on Richard L. Sherer's blog post SQUARE SCAM
"I get a lot of those. Also similar ones from PayPal, and Amazon, and from banks with which I have no accounts. Easy way to spot scams-- check the sender email address (open up "details"). Big businesses generally don't have g-mail…"
Apr 23
Richard L. Sherer posted a blog post

SQUARE SCAM

SQUARE SCAM: I got an email this morning about a Square disputed sale and "they" had contacted "my bank" . I don't use square and return email, was fishy. Beware.See More
Apr 21
Richard L. Sherer commented on Nels johnson's blog post Covid Strategy—keeping safe social distancing while at a bar
"INGENIOUS! I'm a numbers guy, so even with my shots I still mask up for the 10% probability."
Apr 14
Richard L. Sherer replied to Larry Maynard's discussion Promoters
" I cold not agree more. I remember when I first  started out in the 1990's and was looking for a review of Winter Park. "Are these people nuts? They don't have palm trees in Winter Park, CO"!.  Geography is…"
Mar 26
Richard L. Sherer commented on Larry Berman's blog post Time to Get a Colonoscopy
"Yes! Take care of your health. Jean took care of usual female doctor appointments but neglected general physicals. Short version of long story was stage 3 colon cancer diagnosis after stomach problems, surgery, chemo, but now 16 years cancer free.…"
Mar 21
Richard L. Sherer replied to Kristen Nazzaro's discussion First show didn’t go too well...
"I would add: research the demographics of the area before you apply. Can the people there afford your work or do you expect people who can to travel there to buy art? If you walk the show before you apply, look at the art and the people attending.…"
Mar 15
Richard L. Sherer replied to Kristen Nazzaro's discussion Really trying to understand how to navigate business info - desperate for any guidance!
"Get yourself a good accountant and a good lawyer for small home based businesses. Their costs will be agood investment and give you a leg up on your competition who will most likely be mucking around trying to figure stuff out while you can be…"
Feb 21
Richard L. Sherer replied to Kristen Nazzaro's discussion Table display ideas?
"I use two 2'x4' tables at the back of my booth and an island of two 2'x4' tables. We used to have these in front of the belts on each wall but like the island better.  Tables are raised 1' with 1" conduit. Skirts…"
Feb 12
Richard L. Sherer replied to Kristen Nazzaro's discussion Basic Question on Booth Set Up
"That is a good approach. Ask artists about their "packing", "loading" "dont' forget list" or whatever they call it. Some have been posted here in the past. "
Jan 20

Profile Information

Your Medium
Leather
Years in the Art Fair Business
22
First show ever
Michael Martin Murphy's Westefest, Copper Mtn., CO
What is your website?
http://sherersaddlesinc.com
What are the best things about art fairs
Making money, expanding client base
Best show ever and why
Steamboat Springs. CO, mid 1990's: sold custom saddle and wrote order for another. Abotut $10K at today's prices.
Worst show ever and why
La Cantera, San Antonio, TX, 2011: profitable but poorly promoted and few if any buyers. A couple high end sales saved the day.
Who referred you to ArtFairInsiders.com? Please be specific.
Just got an email from you guys.

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Richard L. Sherer's Blog

SQUARE SCAM

Posted on April 21, 2021 at 1:08pm 2 Comments

SQUARE SCAM: I got an email this morning about a Square disputed sale and "they" had contacted "my bank" . I don't use square and return email, was fishy. Beware.

What Happened with Page?

Posted on December 8, 2020 at 10:44am 4 Comments

Is my computer going bonkers or did the site age change. Mine is all white now and font is really small. Is there a fix????

CERF+ and California Fires

Posted on October 31, 2019 at 6:00pm 3 Comments

Hi Guys, I got this email from CERF+. I've donated in the past and will again. I hope you will too and help out other artists in  need. …

Continue

CERF+

Posted on September 14, 2019 at 3:32pm 2 Comments

Dear Richard,

 

I am honored to serve as CERF+’s new Director of Emergency Relief and Recovery Services. I strongly believe that CERF+’s work is more important than ever as disasters increase in frequency and magnitude.  

 

As you are aware, Hurricane Dorian devastated the northern Bahamas and brought powerful flooding, storm surge, winds and tornadoes to the Carolinas…

Continue

Comment Wall (44 comments)

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Join Art Fair Insiders

At 9:35pm on September 30, 2020, Connie Mettler gave Richard L. Sherer a gift
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Thank you, Richard, for referring Pat Sloss ro Art Fair Insiders.
At 7:43am on February 05, 2020, Connie Mettler gave Richard L. Sherer a gift
Gift
Thank you, Richard, for referring John Kelly to Art Fair Insiders.
At 8:29pm on January 16, 2020, Connie Mettler gave Richard L. Sherer a gift
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Thank you, Richard, for referring Andy Carter to Art Fair Insiders.
At 8:46pm on June 4, 2018, Al Scovern said…

Thanks Dick.  Great of you to donate one of your pieces to the fund raiser.  My email is ascovern@gmail.com.  Al

At 3:17pm on June 4, 2018, Al Scovern said…

Dick,

my email is ascovern@gmail.com.  Really nice of you to donate your work to the pledge drive. I’m happy to win one of your pieces.  Al

At 3:32pm on April 20, 2018, Chau Nguyen said…
Hi Richard,

I just read a post you had about shoplifting at art fair; specifically your experience at a show in Manitou Springs Colorado. I’m thinking of applying to and looking for reviews of the Commonwheel Artists Art Festival to apply to. And I can’t find any reviews about that show from any artists. Was this the show you had theft at? Have you done it recently and what are your thoughts? Or nay be you have heard about it from others?

I would like to apply to the Affordable Arts festival in Littleton Colorado the weekend before this Labor Day weekend show; hoping to get in to both to be worth the drive and expenses all the way from Livingston Montana.
At 2:39pm on February 15, 2018, Jay Heinrich said…

Richard, You mentioned you did the Jackson Hole show in '15 and '16 and I can not fine your review on Art Fair Insiders. I am at least two days driving time and then have the show expenses so I am trying to get any comments about what the return was at the show. Any comments? My work runs $300 - $3K www.fineleatherartwork.com and is western oriented. I'd appreciate any comments you ahve on the show itself. Thanks, Jay

At 1:07pm on July 10, 2017, Connie Mettler gave Richard L. Sherer a gift
Gift
Thank you so much, Richard, for your continued support through the years of our website. I hope it is helpful to you and you flourish in the business.
At 11:12am on June 27, 2016, Connie Mettler gave Richard L. Sherer a gift
Gift
Richard, Thank you so much for supporting Art Fair Insiders during our 2016 Pledge Drive. You have done so much to help us over the years and it is appreciated.
At 2:32pm on June 9, 2016, Jan Hubbard said…
Richard I read your how to research shows really good information I do some of the similar things have done it for years but a lot of info I didn't know thanks. I also need your address so I can send the necklace that you won.
Thanks Jan Hubbard
 
 
 

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