Art Fair Insiders

Call for Artists, Making Money at Juried Art Fairs, Craft Shows and Festivals

Richard L. Sherer
  • Franktown, CO
  • United States
  • Leather
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Richard L. Sherer's Friends

  • Chau Nguyen
  • Larry Sohn
  • Louis Nunnelley
  • Jan Hubbard
  • Brandy Cattoor
  • Matt Ganote
  • Ernie Komarek
  • Bobby Weiss
  • Camryn Forrest
  • Tina Pietsch
  • Barrie Lynn Bryant
  • Bill Daniels
  • Olive Parker
  • Manuela Stefan
  • Elaine Reed

Richard L. Sherer's Discussions

Review: Estes Park Labor Day Arts and Crafts Show, Estes Park, Colorado

Started this discussion. Last reply by Lynnette Shelley Sep 10, 2018. 1 Reply

Show: Estes Park Labor Day Arts & Crafts Show 2018, Location: Estes Park, Colorado Dates: September 1-3, 2018Fees: Jury/Booth $325, Online filing $15My medium: leather    Estes Park is the…Continue

What does this mean?, Carbondale, CO

Started this discussion. Last reply by Richard L. Sherer Aug 3, 2018. 6 Replies

Does anyone who did Carbondale Mountain Fair know what this means in this years packet: "In the meantime, if you don't already use a point of sale app, please start looking into it. Use of a point of…Continue

Carbondale Mountain Fair, Carbondale, CO, July 27-29, 2018 Review

Started this discussion. Last reply by Richard L. Sherer Aug 3, 2018. 3 Replies

Carbondale Mountain Fair, Carbondale, CO, July 27-29, 2018Fees: Jury $20, Booth $350Medium: Leather: plain and hand carved equestrian, K-9,personal leather goods and gun leathers.Price Range: $16 set…Continue

Alpine Art Affair, Winter Park Colorado, 2018 Review

Started this discussion. Last reply by Richard L. Sherer Jul 20, 2018. 3 Replies

Alpine Art Affair, Winter Park, CO, July 14-15, 2018Fees: Jury $20, Booth $175, City Tax License $60Medium: Leather: plain and hand carved equestrian, K-9,personal leather goods and gun…Continue

 

Richard L. Sherer's Page

Latest Activity

Richard L. Sherer replied to carrie jacobson's discussion How old are YOU? Where are the young artists?
"Larry Sohn, on the other hand I have had people who can't decide ending up buying both. "
13 hours ago
Richard L. Sherer replied to Lori Welch's discussion First-timer - need opinions on tents & weather
"I am also a Colorado artist and was concerned about protecting my leather inventory with my tent. Three things you have to consider when exhibiting in Colorado mountain areas are: sustained winds of up to 40 mph, stronger gusts, and micro bursts;…"
yesterday
Richard L. Sherer replied to carrie jacobson's discussion How old are YOU? Where are the young artists?
"When I first started doing shows in the early 1990's I always took a picture of my booth. Later on in reviewing old shows to apply to I realized that my sales were off because I didn't really have a lot of inventory.  At one, I might…"
Friday
Richard L. Sherer replied to Larry Sohn's discussion What is today?
"I'll take lemon meringue, thank you. "
Mar 14
Richard L. Sherer replied to Sheri Kowalski's discussion What do you do with your inventory after you throw in the towel?
"I have no idea why this post popped into my mind while taking a shower after yoga class, but here is what I came up with for fine craft. In my case it is leather, I’m 75 and nowhere ready to throw in the towel. There are outfits advertising in…"
Mar 5
Richard L. Sherer commented on Meg Mettler's blog post Call for Artists: 9th Annual Art on the Rockies
"READ THE REVIEWS ON THIS ONE BEFORE APPLYING !!!!!!! Some new ones always get suckered in. "
Feb 27
Richard L. Sherer replied to Connie Mettler's discussion Any ideas on how to change demographics at the art fair?
"The contrarian speaks: I am one of those artists that gets invited back year after year.  WHY?  The public likes my work, and they buy my work (personal, equestrian and  K-9 plain and carved leather goods).  The show producers…"
Feb 26
Richard L. Sherer commented on Connie Mettler's blog post Next podcast? Using Facebook to sell your art - Part 2
"I didn’t listen to the pod cast as it sounded like a sales pitch and I needed my time elsewhere in the studio. For requests about testimonials, here is how Facebook works for me. My business is divided into three sectors: new trick saddles for…"
Feb 23
Richard L. Sherer replied to carrie jacobson's discussion How old are YOU? Where are the young artists?
"I am often asked "how long have you been doing this?" (saddle making).  Reply is "over 60 years professionally" and I guess that sort of tells them I am "old" (75).  Also I use an HP12C calculator at shows…"
Feb 22
Richard L. Sherer replied to carrie jacobson's discussion How old are YOU? Where are the young artists?
"LOL, I never thought about going out at an art fair. I always thought it would be at my bench. That would be interesting."
Feb 19
Richard L. Sherer replied to carrie jacobson's discussion How old are YOU? Where are the young artists?
"Like "the seasoned carny's". When up on the ladder tying ropes for my tent anchors, I often envision a younger self as a rigger on the "Big White Top" of Cavalia, the equestrian Cirque du Soleil. I built 15 saddles for them…"
Feb 18
Richard L. Sherer replied to carrie jacobson's discussion How old are YOU? Where are the young artists?
"Ye gads , this is an old post. I replied back when I was 70. I will  be 76 at the end of this year's show season in September. I'm still doing yoga, working out with trainer and climbing 14,000' peaks, but I didn't summit…"
Feb 17
Richard L. Sherer replied to JEFF LEEDY's discussion I feel compelled to warn you.
"RUN FAST the other way. Coloradoan."
Feb 2
Richard L. Sherer replied to Wendy Pobanz's discussion Hiring Set Up Help
"Show volunteers would be a two way street. Damaging art versus injury. Ask the show. "
Jan 25
Richard L. Sherer replied to Wendy Pobanz's discussion Hiring Set Up Help
"I have "hired" homeless guys to help load when it is raining hard. I know other artist who have hired muscle on craigslist before a show with commitment to come back and load - stone tables and iron sculptures.  Other shows have…"
Jan 23
Richard L. Sherer commented on Connie Mettler's blog post 10 Most Boring Tips for January Days
"Good List. Mine also includes reserve condo/cabin at CO resort areas.  Ones within walking distance allow Jean to sleep in until show opens.  By chance if I don't get accepted, cancellation is only $50. It's worth it to us, but…"
Jan 19

Profile Information

Your Medium
Leather
Years in the Art Fair Business
22
First show ever
Michael Martin Murphy's Westefest, Copper Mtn., CO
What is your website?
http://sherersaddlesinc.com
What are the best things about art fairs
Making money, expanding client base
Best show ever and why
Steamboat Springs. CO, mid 1990's: sold custom saddle and wrote order for another. Abotut $10K at today's prices.
Worst show ever and why
La Cantera, San Antonio, TX, 2011: profitable but poorly promoted and few if any buyers. A couple high end sales saved the day.
Who referred you to ArtFairInsiders.com? Please be specific.
Just got an email from you guys.

Richard L. Sherer's Blog

How Do You Relax Off Season

Posted on September 21, 2018 at 3:08pm 4 Comments

I'm off for two weeks taking a road trip to Reno, NV camping and visiting hot springs to and fro. This was Spencer's Hot Spring: 105 degrees in stock tank in Big Smokey Valley, east of Austin, NV. It's just about in the middle of NV.  We spent all yesterday morning on dirt roads south of US 50 and the Suburban looks not quite like it has been to Burning Man LOL. 

 …

Continue

Review: Estes Park Labor Day Arts and Crafts Show, Estes Park, Colorado

Posted on September 10, 2018 at 5:44pm 1 Comment

Show: Estes Park Labor Day Arts & Crafts Show 2018, Location: Estes Park, Colorado 

Dates: September 1-3, 2018

Fees: Jury/Booth $325, Online filing $15

My medium: leather

    Estes Park is the gateway to the east side of Rocky Mountain National Park.  There are many summer homes in the surrounding mountains and Valleys and it is a popular destination for metro Denver. You also encounter a broad spectrum of income levels, and a lot of foreign visitors. I…

Continue

Golden Fine Arts Festival 2017, Golden, CO, August 19-20, 2017

Posted on August 25, 2017 at 12:00pm 3 Comments

This was the 27th annual Golden Fine Arts Festival and the 14th continuous year I have participated in the event.  Golden, CO is at the base of the foothills of the Rocky Mountains.  It is home for the Colorado School of Mines, a top engineering school, and the Coor’s brewery.  Students were returning to school the weekend of the show.

The show is set up for three blocks on 11th Street and over 130 artists from 20 states occupy 160 booth spaces.  There…

Continue

Tubac, AZ: Tubac Fall Arts & Crafts Festival, Nov, 3,4,5, 2017

Posted on July 25, 2017 at 5:30pm 1 Comment

I got a postcard from subject show today with an extended deadline (red flag IMO).  I did the February show in 2011 and was curious if anyone has done this one. I think it has been around only a few years since 2014(?). There is my review and additional comments about Tubac Feb show on this site.

Comment Wall (41 comments)

At 10:45am on July 4, 2012, Connie Mettler said…

Welcome to ArtFairInsiders, Richard.   I'm pleased to see you here and look forward to having you as part of our community.

When you have a chance, please add a photo of yourself and stop by the Discussions" area to introduce yourself to the rest of us. We all look forward to your participation here. Also, visit the "member map" and add your location. We have a lot to offer one another, experienced and newbie alike. Let's make this a dynamic site!

Many topics have already been discussed here before you joined us. You might like to try a search of your topic before you post your question. Just put your topic, canopy tents, jurying fees, Ann Arbor Art Fair, etc, into the search bar at the top of the right side of the page. You might be surprised that someone has already asked your question.

We also ask that all new members take a few moments of their time to read the code of conduct. You will find it at http://www.artfairinsiders.com/page/code-of-conduct. There are a few guidelines that all members will need to follow because , as in any social community, we all need to work together.

Best wishes,

Connie Mettler

p.s. The best way to make this system easy to use is to click on the "Follow-Email me" link at the bottom of each Forum discussion that interests you. That way the system will email you automatically whenever anyone responds. It's a great time-saver.

At 4:25pm on August 07, 2012, Connie Mettler gave Richard L. Sherer a gift
Gift
Many thanks, Dick, for your support of this website. I really appreciate and even more appreciate your presence here and all your contributions to this community.
At 11:52am on October 29, 2012, Barbara Pool said…

Thank you. Have enjoyed very much reading your posts.

At 9:14am on November 5, 2012, Karole Bowlds said…

Thanks for friending me Richard!! I have enjoyed the discussions, and your perspective as a leather Artist!! I met some really nice leather Artisans at a Celtic Festival when I was a teenager...fascinating watching them demo their work!! And as I needed a bracelet with my name (odd spelling, so had to have special ordered) my Mum & Da had one made for me...I STILL have it and wear it now. As a matter of fact, my daughter teethed on it, so it now has baby teeth imprints in it!! Your work is amazing...I peak at your saddles every now and again, wishing we still had horses, so I could get a saddle...they are gorgeous! See you on the Forums and Blogs!!

At 5:22pm on November 16, 2012, Connie Mettler gave Richard L. Sherer a gift
Gift
Dick, Have I thanked you for all the great info you have added to AFI? I so much appreciate it. You take time and add such thoughtful and useful content. Many, many thanks! You deserve a gold medal ;)
At 11:39pm on November 18, 2012, Connie Mettler gave Richard L. Sherer a gift
Gift
Congrats on winning the Post of the Week Award for your Three Part Series on Researching Shows - 11/19/12.
At 2:26pm on January 14, 2013, Connie Mettler gave Richard L. Sherer a gift
Gift
Congrats, Dick, for winning post of the month for your 3 part discussion on How I Research Shows. Thanks for being a member here and for all your generous participation and friendliness.
At 5:08pm on February 04, 2013, Connie Mettler gave Richard L. Sherer a gift
Gift
A gold trophy to you for all your contributions to the community at AFI -- your generosity and sharing and good thinking skills are a gift to all of us. Many thanks.
At 6:13pm on May 15, 2013, Jacki Bilsborrow said…

Thank you Richard for your show review on www.artshowreviews.com.  We really appreciate your help.

At 2:26pm on June 04, 2013, Connie Mettler gave Richard L. Sherer a gift
Gift
Richard, thanks so much for all your support. You're an angel!

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