Art Fair Insiders

Call for Artists, Making Money at Juried Art Fairs, Craft Shows and Festivals

Richard L. Sherer
  • Franktown, CO
  • United States
  • Leather
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Richard L. Sherer's Discussions


Started this discussion. Last reply by Larry Sohn Aug 16, 2019. 10 Replies

Awhile back I was at a show and was looking at some fine craft. I admired the work and then was told that the "artist" only designed the pieces but they were actually made in Europe.  That was a…Continue

Tent Lights

Started Jul 30, 2019 0 Replies

These are two Schumacher rechargeable magnetic tool box lights available from Home Depot online ($50 each).   I needed some light to brighten up my tent for shows that run into dusk. These worked…Continue

Review: 48th Carbondale Mountain Fair, Carbondale, CO, July 26-28, 2019

Started this discussion. Last reply by Richard L. Sherer Jul 31, 2019. 2 Replies

When you write a review you get an extra chance in the pledge drive prize drawing. 48th Carbondale Mountain Fair, Carbondale, CO, July 26-28, 2019Fees: Jury $25, Booth $350Medium: Leather: plain and…Continue

Evergreen Western Art Celebration, Evergreen, CO, June 14-16, 2019

Started this discussion. Last reply by Cindy Mitchell Jul 29, 2019. 1 Reply



Richard L. Sherer's Page

Latest Activity

Richard L. Sherer added a discussion to the group SW Artists

Colorado Show Cancellations

I'm posting what I know about Colorado in the Southwest group so it isn't lost in the rest of the shows being cancelled. 1. The small one day event, Hilltop Art Fair, Parker Colorado has been canceled. Booth fees will be refunded. 2. Art Market of Estes Park: nio cancellation to date but Rocky Mountain National Park has closed. I contacted the show about cancellation policy and was told they will reund booth fees. 3. Park Hill Art Festival, Denver: partial booth fee refund, rescheduled date and…See More
Mar 21
Richard L. Sherer replied to Joseph Magnano's discussion ARTISTS - BOYCOTT ALL ART FAIRS NOT GIVING FULL REFUNDS!!!
"Robert Wallis, exactly. I'm involved with a small local  one-day show that was to have been held at our church. The regional church admin has closed all churches. Our show admin has already paid out for advertising. I have suggested…"
Mar 20
Richard L. Sherer commented on Connie Mettler's blog post What are you doing to keep the $$ rolling in?
"Finishing up these three. Clients owe me about $6K on two that are sold. Turquoise seat one will be for sale, about $3.5K. One on top of machine is fully paid. My first weekend show is Estes Park, CO Memorial Day weekend. I have cabin/show paid for.…"
Mar 17
Richard L. Sherer replied to Greg Little's discussion Not putting too many eggs in our baskets?
"I consigned and sold equine leather goods (tack) to local saddle shops when I lived in AZ, NV and CO from 1970-1990. I consigned at 20% and wholesale at 30%. I was able to supplement their inventory with higher quality and more diverse products. An…"
Mar 14
Richard L. Sherer replied to Barry Bernstein's discussion Art Fair Cancellations--Post Here.
"Zapp has a list of cancellations. "
Mar 12
Richard L. Sherer replied to Mark Loeb's discussion Thriving in the art world during a pandemic
"None of my shows start until May 2 and the first little one day show at church is not a big deal. The weekend shows do not start until Memorial Day. It’s a snow melt thing in Colorado. Two things I will throw out there about surviving the…"
Mar 12
Richard L. Sherer replied to Raoul Duke's discussion Virus vs Art show. Will they show up?
"It's a good time to rethink diversifying income streams for art business if you are depending heavily on shows."
Mar 11
Richard L. Sherer commented on Connie Mettler's blog post CERF+ Commitment to Action in Puerto Rico
"I donate to CERF+ whenever I have a little extra "manna from Heaven"."
Mar 9
Richard L. Sherer commented on Connie Mettler's blog post Pandemics, Art Fairs and the Coronavirus
"Today I sent emails to news at MSNBC and CNN asking that they report on coronavirus cases who survive and maybe some personal history clips rather than just reporting number of new cases and "two more deaths in timbuktu"."
Mar 7
Richard L. Sherer replied to GEORGE NEUBERGER's discussion Insurance policies
"Business insurance for in home based art business is important. I was told. and it makes sense,  to get everything with one carrier" house, auto, studio, shows, travel etc so there is not a big squabble over who is going to cover what for…"
Feb 18
Richard L. Sherer commented on Jean Rissmiller's event Estes Park Labor Day Arts and Crafts Show 2020
"I have posted reviews of this show which has been good for my medium. Very well managed even in fantastic setting."
Feb 12
Richard L. Sherer commented on Jacki Bilsborrow's blog post The 2019 Review of the Art Show Reviews Website
"1. People are lazy, 2. Insecurity about reviewing a good show -"too many new people will apply" 3. Insecurity about reviewing a bad show - "I will get back balled by other shows.  We are all in this art business boat together and…"
Feb 12
Richard L. Sherer received a gift from Connie Mettler
Feb 5
Richard L. Sherer commented on Meg Mettler's blog post Call for Artists: Denver Arts Festival
"Jim is a good guy. Thank you."
Jan 29
Richard L. Sherer commented on Meg Mettler's blog post Call for Artists: Denver Arts Festival
"Just for the heck of it. I tried to find out WHO are the WE behind the Denver Arts Festival. No luck. I may add this to my list for checking out shows as I already know most of the bad apples in CO. We are often asked to sign legal agreements for…"
Jan 28
Richard L. Sherer received a gift from Connie Mettler
Jan 16

Profile Information

Your Medium
Years in the Art Fair Business
First show ever
Michael Martin Murphy's Westefest, Copper Mtn., CO
What is your website?
What are the best things about art fairs
Making money, expanding client base
Best show ever and why
Steamboat Springs. CO, mid 1990's: sold custom saddle and wrote order for another. Abotut $10K at today's prices.
Worst show ever and why
La Cantera, San Antonio, TX, 2011: profitable but poorly promoted and few if any buyers. A couple high end sales saved the day.
Who referred you to Please be specific.
Just got an email from you guys.

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Richard L. Sherer's Blog

CERF+ and California Fires

Posted on October 31, 2019 at 6:00pm 3 Comments

Hi Guys, I got this email from CERF+. I've donated in the past and will again. I hope you will too and help out other artists in  need. …



Posted on September 14, 2019 at 3:32pm 2 Comments

Dear Richard,


I am honored to serve as CERF+’s new Director of Emergency Relief and Recovery Services. I strongly believe that CERF+’s work is more important than ever as disasters increase in frequency and magnitude.  


As you are aware, Hurricane Dorian devastated the northern Bahamas and brought powerful flooding, storm surge, winds and tornadoes to the Carolinas…


Estes Park Labor Day Arts and Crafts Show, Colorado, Review

Posted on September 4, 2019 at 12:21am 1 Comment

Name: Estes Park Labor Day Arts and Crafts Show

Location: Estes Park, CO

Dates: Friday August 30 to Monday September 2, 2019

Management: Estes Valley Sunrise Rotary

Fees: Jury $35, Booth $325

Application:, starting 12/1/2019 for 2020

My Medium: Plain and hand carved western lifestyle personal, equine and K-9 leather goods, gun belts and holsters. Price range:…


2019 Pledge Drive Prize

Posted on August 1, 2019 at 11:59pm 3 Comments

Whoo Hooo, I got my prize today or I should say Jean got my prize today. Thank you Connie for running pledge drive and thank you Debbie Stillman for the  silver necklace and earrings. Jean was thrilled. 

Comment Wall (43 comments)

At 10:45am on July 4, 2012, Connie Mettler said…

Welcome to ArtFairInsiders, Richard.   I'm pleased to see you here and look forward to having you as part of our community.

When you have a chance, please add a photo of yourself and stop by the Discussions" area to introduce yourself to the rest of us. We all look forward to your participation here. Also, visit the "member map" and add your location. We have a lot to offer one another, experienced and newbie alike. Let's make this a dynamic site!

Many topics have already been discussed here before you joined us. You might like to try a search of your topic before you post your question. Just put your topic, canopy tents, jurying fees, Ann Arbor Art Fair, etc, into the search bar at the top of the right side of the page. You might be surprised that someone has already asked your question.

We also ask that all new members take a few moments of their time to read the code of conduct. You will find it at There are a few guidelines that all members will need to follow because , as in any social community, we all need to work together.

Best wishes,

Connie Mettler

p.s. The best way to make this system easy to use is to click on the "Follow-Email me" link at the bottom of each Forum discussion that interests you. That way the system will email you automatically whenever anyone responds. It's a great time-saver.

At 4:25pm on August 07, 2012, Connie Mettler gave Richard L. Sherer a gift
Many thanks, Dick, for your support of this website. I really appreciate and even more appreciate your presence here and all your contributions to this community.
At 11:52am on October 29, 2012, Barbara Pool said…

Thank you. Have enjoyed very much reading your posts.

At 9:14am on November 5, 2012, Karole Bowlds said…

Thanks for friending me Richard!! I have enjoyed the discussions, and your perspective as a leather Artist!! I met some really nice leather Artisans at a Celtic Festival when I was a teenager...fascinating watching them demo their work!! And as I needed a bracelet with my name (odd spelling, so had to have special ordered) my Mum & Da had one made for me...I STILL have it and wear it now. As a matter of fact, my daughter teethed on it, so it now has baby teeth imprints in it!! Your work is amazing...I peak at your saddles every now and again, wishing we still had horses, so I could get a saddle...they are gorgeous! See you on the Forums and Blogs!!

At 5:22pm on November 16, 2012, Connie Mettler gave Richard L. Sherer a gift
Dick, Have I thanked you for all the great info you have added to AFI? I so much appreciate it. You take time and add such thoughtful and useful content. Many, many thanks! You deserve a gold medal ;)
At 11:39pm on November 18, 2012, Connie Mettler gave Richard L. Sherer a gift
Congrats on winning the Post of the Week Award for your Three Part Series on Researching Shows - 11/19/12.
At 2:26pm on January 14, 2013, Connie Mettler gave Richard L. Sherer a gift
Congrats, Dick, for winning post of the month for your 3 part discussion on How I Research Shows. Thanks for being a member here and for all your generous participation and friendliness.
At 5:08pm on February 04, 2013, Connie Mettler gave Richard L. Sherer a gift
A gold trophy to you for all your contributions to the community at AFI -- your generosity and sharing and good thinking skills are a gift to all of us. Many thanks.
At 6:13pm on May 15, 2013, Jacki Bilsborrow said…

Thank you Richard for your show review on  We really appreciate your help.

At 2:26pm on June 04, 2013, Connie Mettler gave Richard L. Sherer a gift
Richard, thanks so much for all your support. You're an angel!

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