Art Fair Insiders

Call for Artists, Making Money at Juried Art Fairs, Craft Shows and Festivals

Geoff Coe
  • Male
  • Fort Myers, FL
  • United States
  • Photography
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Geoff Coe's Discussions

Avondale (JAX, FL)?

Started this discussion. Last reply by Geoff Coe Mar 19, 2013. 4 Replies

Do show admission fees affect buying behavior?

Started this discussion. Last reply by Warren Townsend Jan 3, 2013. 33 Replies


Geoff Coe's Page

Latest Activity

Geoff Coe commented on Connie Mettler's blog post Next Podcast: Show Organizers & Coronavirus
"I would like to see a cancellation decision made 3 weeks prior.  1) Artists traveling from distant reaches put together travel schedules, and a cancellation wreaks havoc on logistics and finances.  2) Advertising insertion/copy deadlines…"
Mar 23, 2020

Profile Information

Your Medium
Years in the Art Fair Business
First show ever
Tamiami Trail 80th Anniv. celebration, April 2008
What is your website?
Who referred you to Please be specific.
No one.

Geoff Coe's Photos

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Geoff Coe's Blog

Downtown Sarasota Craft Festival (Oct. 28-29, 2017): "Soft Launch" to FL season is DOA

Posted on October 30, 2017 at 1:00pm 12 Comments

Review: Downtown Sarasota Craft Show

Promoter: American Craft Endeavors (ACE; part of Howard Alan events)

Dates: Sat/Sun, Oct 28-29

Location: Five Points Park, downtown Sarasota

Booth Fee; $275

Setup: 5:30 AM Saturday

My medium: Fine art bird and "cloudscape"/seascape scenic photography on canvas and metal ($350-$1200); matted prints ($35-149)

I don't normally review craft shows, but among South Florida artists, this event serves as a "soft launch"…


Hurricane Irma Recovery Tips

Posted on September 14, 2017 at 11:55am 3 Comments

This is terrific information, and not just for artists! Copy and paste anywhere you think it will be seen by those impacted by the storm.  (Note: My home and property and family are all safe, unaffected by the storm.) 

1. File with FEMA and get your FEMA number ASAP! You will need it for everything. Download the FEMA app now. They now prefer that you register online rather than the phone.

2. File a claim with BOTH your homeowner's and flood insurance. Even…


Who are your customers? And who are YOU, for THEM?

Posted on June 30, 2016 at 11:30am 12 Comments

Recently, on a private Facebook artist group, an artist asked for advice on dealing with a challenging customer on a custom order.  (The details aren't important here, and I don't have permission to share them, anyway.) 

I read the comments already posted.  Some were helpful, some (a bit snarky) maybe not so much.  And I was about to weigh in with my own two cents, and then I remembered a quote (from Albert Einstein, I think), along the lines of: "To solve a problem, don't engage…


Juno Beach Art Fest by the Sea (Mar. 12-13, 2016)

Posted on March 15, 2016 at 2:00pm 6 Comments

This is one of Howard Alan's largest shows, stretching along A1A from Marcinski Rd. (on the north) to the south entrance of Loggerhead Rd. (on the south) in Juno Beach, FL--close to Jupiter on Florida's east coast. I don't cite the distance in "blocks" because there aren't any: These are the only two access points for the show. Setup began at a leisurely 10 AM on Friday and…


Sanibel-Captiva Rotary Arts & Crafts Fair: Feb. 13-14, 2016

Posted on February 15, 2016 at 5:30pm 0 Comments


Setup: Friday after 12 noon; show 10-5 Saturday and 9-4 (yes, you read that right) on Sunday. This is the third of four shows at the Community Center grounds, the only place on Sanibel that hosts an outdoor art show (Richard Sullivan of Boulderbrook Productions does shows on Thanksgiving weekend and--new this year--January; the local Lions Club has one coming up in exactly one month.) 

We got a break from the weather, and although it was a little crisp in early morning…


Comment Wall (47 comments)

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At 1:34pm on February 12, 2019, Connie Mettler gave Geoff Coe a gift
Thank you, Geoff, for referring Rene R Fisher to Art Fair Insiders.
At 11:53pm on July 03, 2016, Connie Mettler gave Geoff Coe a gift
Congrats on being awarded the Post of the Week - 7/4/2016
At 12:50am on March 22, 2016, Connie Mettler gave Geoff Coe a gift
Congrats of being awarded the Post of the Week Award - 3/21/2016
At 11:44pm on January 26, 2016, Connie Mettler gave Geoff Coe a gift
Congrats of being awarded the Post of the Week Geoff - 1/25/2016.
At 11:56pm on April 12, 2015, Barrie Lynn Bryant said…


At 11:31am on March 26, 2015, Victoria Primicias said…

Okay, thanks, Geoff. Not sure why I thought you owned ProGallery covers.

At 7:24am on February 03, 2015, Connie Mettler gave Geoff Coe a gift
Thanks for all you do, Geoff, on AFI. I am honored to have you as a member of the site. Your kindness, generosity, writing gifts and balance make you the member I most want to meet. Best to you.
At 11:53pm on January 05, 2015, Connie Mettler gave Geoff Coe a gift
Congrats on being awarded Post of the Week - 1/5/2015
At 4:07pm on June 30, 2014, debra placky said…

Thanks so much Geoff for taking the time to comment.  I appreciate your honesty and this will help me in the decision process.

At 4:12pm on March 31, 2014, Connie Mettler gave Geoff Coe a gift
Geoff, you are definitely a star! Thanks for all your contributions to AFI over the years. Your helpful and strategic information and reviews for smaller shows are so useful to others. Thank you.

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