This is an ongoing discussion in our office as we prepare the prospectus for the big move to Washington, DC and the rebranding of the Buyers Market into the American Made Show. For years we've been using the term craft, but the association with hobbyists or non-professionals is holding us back.
Here are my own thoughts: Why American Made Show?
If we are going to "grab" the attention of new wholesale buyers then we must come up with some new words for what we do. Here are some of the terms we are considering... Your "generation" has so much to do with the use of these words... boomers and academics (like me) are comfortable with handmade and craft, but things are changing. Lasers, CAD weaving, computers and other new "tools" are now part of our world. So what words to you prefer?
Mini-facturer, Maker, Designer producer, Applied Designer, Cottage Industrialist, Local Producer, Studio Artist, Artisan, handmade ceo, DIY, Estian, creator, creative entrepreneur, Artrepreneur. Do you have other great descriptive words for your title or business. Add them here!