Thank you in advance for your reply. I will be doing my first juried Art Fairs this year (first one is in three months). I have read various posts, blogs and articles online regarding the business side and photography tips. I have the following questions that I would like clarification on:
(1) My photographs are mostly in a 4:3 ratio (i.e. 12"x8", 18"x12" etc. prints) and I also have two types of panoramic ratios, 4:1 and 3:1 (i.e. 30"x7.5" and 30"x10", respectively). So, I offer MANY size options online (for example, 11 options from ACEO cards to 60"x40" prints for my 4:3 ratio photos). I know that I cannot realistically stock EVERY size that I would ordinarily offer to an online customer. This, how many size options should I offer per image and what sizes would you recommend?
NOTE: I would like to add that ACEO cards are a given for (hopefully) low priced quick sales that may generate future purchases. So what other sizes should I offer?
(2) I've seen variations at art shows and I know bagging my prints is a must. But, what should I offer? Bagged prints that are just "stiffened" with some sort of hard board OR Bagged prints that come with Matting and a backing board? if it's the later, then should I offer quality acid free matting or is the price difference negligible and it is based on the artist's preference? Also, any opinions on reputable and economical mat, bag and photo supply online store would be appreciated.
(3) I know the framed artwork is basically there to attract buyers into the canopy (sometimes, with luck, a sale is made of a large framed print). But, how many framed prints should I stock and of what sizes?
(4) What do you bring to art shows for packaging? Bags, i suppose, are a given. But what do you use to protect the occasional large sized sale?
(5) For outdoor shows in grassy areas, what do you do to the walking space of your area? Do you leave it natural (grass and sometimes uneven), put a large industrial heavy rug (which can get heavy and wet if it rains), or hard floor board tiles (they are sometimes used in garages and snap together)? Any other ideas?
(6) I only plan to do 5 shows this year. So, which credit card processor do you recommend? I hope to find a processing company with low or no monthly fees and a company whom will not penalize you for "off-season" periods ... Where i can activate the service on the months that i will use it. I would like a wireless handheld "slide" card machine as well. But, i will be open to hearing all advice including using Paypal or other companies with a laptop.
(7) More often than not, there is going to be a show that is slow with sales or individual items that are not selling so well. How do you handle these situations? Do you make it obvious to the visitor that particular items are on SALE with blatant "SALE" signs or crossed out prices with the new discounted price next to it OR do you just totally replace the older higher price with a new, lower price point (new visitors would never know). I don't want my space to look like an unpopular discount store with reduced "desperation" prices ... But, then again, everyone LOVES a SALE. So, what to do?
(8) Between and after shows, where do you store your stock? Framed pieces and bagged prints? Indoors in an air-conditioned space or can they be kept in a storage room?